• Grow awareness of B2B family business among contractors, commercial-industrial, property management prospects• Form strategic relationships in CNY community to further business growth • Create and maintain annual sales budget• Secured largest grossing customer to date• Re-brand HWL website• Manage outside salesperson• Oversee operations of day-to-day business

• Expanded ASA brand from regional presence to national• Re-branded Dairy Farmers of America business unit (DFA Insurance)• Developed and executed high-level marketing strategy to increase awareness of available ASA products and programs• Executed marketing tactics in order to generate activity in the Sales and Service Center• Managed customer relationship marketing database• Managed ASA website and social media accounts• Provided creative direction to graphic designer on various projects including all company collateral, print and online advertisements, presentations and other special projects• Worked with senior-level management on ASA's business strategy for the health care reform era

• Responsible for overall local and regional branding of the Medical Center (now UR Medicine)• Provided data-driven and strategic marketing/business development solutions to multiple clinical service lines, including Cardiology, Surgery, Eastman Dental, University Otolaryngology, Physical Medicine & Rehabilitation• Managed various consumer and referring physician-oriented projects including multi-media advertising campaigns, department newsletters, development of collateral materials, mailings, TV and photo shoots• Collaborated with other University departments including public relations, communications, advancement, and web services• Collaborated with contracted media, advertising and creative vendors

• Managed all advertising, public relations and marketing functions for three locations• Worked with contracted graphic designer on ad copy and creative • Developed annual marketing budget • Secured press coverage for numerous special events throughout the year• Managed and contribute to semi-annual external newsletter and annual report• Managed agency website, including oversight of 2009 redesign • Coordinated development activities including annual reception, annual fundraiser, major donor events, and direct mail efforts• Collaborated with board of directors and committees on various marketing and fundraising efforts• Contributed to strategic planning process

• Managed classified sales of weekly newspaper – included employment, commercial and residential real estate advertising• Sold over $48,000 in new contracts within five months