Rachel Hernandez

Rachel Hernandez Email and Phone Number

Senior Manager @ Golin
Salt Lake City, UT, US
Rachel Hernandez's Location
Salt Lake City Metropolitan Area, United States, United States
Rachel Hernandez's Contact Details

Rachel Hernandez work email

Rachel Hernandez personal email

n/a
About Rachel Hernandez

Hello, I'm Rachel. Let's just get to it. I have 8 years of experience touching different marketing channels and platforms working directly on brands like Purple and Traeger, but have managed agency and contract work shuffling different clients and managing my time accordingly. Here's the gist of my experience over those 8 years.Community management is where I started in marketing, but I eventually made a move to paid ads. Here's a list of platforms I've advertised on or with:Full Meta Suite, Google (search, display, Youtube), TikTok, Pinterest, Snap, X (Twitter), Reddit, Nextdoor, Spotify, Pandora, Basis/Centro, The Trade DeskWhat have I done in paid media?-Establish ROAS goals and exceed them-Define and implement strategies from the initial idea to postmortems and learning from challenges-Export reporting metrics and present performance with internal and external stakeholders-Cross collaborate with other paid team members, creative and production, data analytic and business intelligence teams, PR, events, brand etc. I also enjoy the photo and video production aspects of marketing and have spent time on projects doing the following:-Video and sound production and editing-Story boarding-Graphic design-Copy writingOther roles and responsibilities I've had are:-Event management for brand sponsorships-Managing affiliate partnerships with a variety of different publishers and networks, while managing different commission rates-Writing podcast scripts for The Joe Rogan Experience, and The Dan Patrick Show-Preparing and executing cross-platform product launches and brand awareness eventsInterested in learning the details? Send me a message. I'm always eager to connect and chat about what's going on in the marketing world.Cheers.

Rachel Hernandez's Current Company Details
Golin

Golin

View
Senior Manager
Salt Lake City, UT, US
Website:
golin.com
Employees:
1372
Rachel Hernandez Work Experience Details
  • Golin
    Senior Manager
    Golin
    Salt Lake City, Ut, Us
  • Golin
    Senior Manager, Connector
    Golin Oct 2024 - Present
    Chicago, Il, Us
  • Traeger, Inc.
    Paid Social Marketing Manager
    Traeger, Inc. Feb 2022 - Jun 2024
    Salt Lake City, Ut, Us
    • Partner with sales, engineering, PR, data, and agencies to ensure successful campaign and product launches.• Activating multiple campaigns built for upper, mid, and lower funnel audiences.• Strategically allocated budget based on ROAS and CAC goals.• Directly optimizing and scaling various paid media channels based on active campaigns and KPIs.• Manage affiliate efforts driving over a 10 ROAS with different partnerships and paid placements.• Write scripts and select placements for podcasts such as The Joe Rogan Experience and The Dan Patrick Show.• Eat really, really, really, really, good wood-fired, food.
  • Purple
    Manager, Paid Social Growth
    Purple Oct 2020 - Feb 2022
    Lehi, Utah, Us
    • Hire and built a team of three to manage all growth paid social channels. • Manage and allocate a monthly budget of over $1M based on costs, incrementality, data, and emerging trends.• Run conversion and brand lift studies to improve strategy and understand purchase intent.• Test, learn, and evaluate emerging paid social channels for new opportunities.• Develop robust strategy for the customer lifecycle and improve retention.
  • Purple
    Paid Social Specialist
    Purple Aug 2019 - Oct 2020
    Lehi, Utah, Us
    • Over deliver ROAS targets for prospecting and retargeting campaigns by over 70% YoY.• Manage, optimize, test, and scale campaigns on all of Purple’s paid social channels.• Plan and execute social strategy focused on branding, foot-traffic, and driving online sales.• Implement weekly growth tests driven by data to decrease acquisition costs.
  • The Summit Group
    Digital Media Buyer
    The Summit Group Sep 2018 - Aug 2019
    New York, New York, Us
    The Summit Group was never boring and there was always a variety of different tasks to keep me busy. My daily routine varied at The Summit Group, but here's a summary:• Launch and monitor performance for social, display, and paid search campaigns.• Make any necessary optimizations to meet specific KPIs.• Export campaign metrics for reporting and noting changes that were made.• Research, explore, and implement emerging industry tactics and trends.• Write proposals consisting of recommended strategies, tactics, and estimated results for new business opportunities.• Gush over the abundance of Poodle mix pups that belonged to my co-workers.
  • Clearlink
    Paid Social Media Strategist
    Clearlink Sep 2017 - Sep 2018
    Draper, Ut, Us
    At Clearlink, I managed day-to-day paid social media ads for an external account. My responsibilities under this role consisted of:• Conceptualizing and executing social strategy to drive positive KPI growth.• Collaborate cross-functionally with teams to provide a well-rounded and efficient strategy.• Create, edit, and optimize a variety of paid social ads.• Utilize platforms to drive website clicks and last-click transactions.• Using data tools to deliver ad hoc, weekly, and quarterly reports directly to clients and internal stakeholders on paid efforts.• Work closely with people fully immersed in the Phish cult-like culture.
  • Ispn Sports Television
    Studio Sessions Host
    Ispn Sports Television May 2016 - May 2018
    Being a television host for ISPN was an incredible opportunity. I was able to introduce myself to some of the best musicians that the Utah Music Scene has to offer. I interviewed bands such as Crook and the Bluff, Le Voir, Red Bennies, Candy's River House, and many more. Some responsibilities that came with this job opportunity were:• Recording performing bands on camera.• Band exploration and research.• Conducting one-on-one interviews with band members.• Chat about music with the audio technician.Music is so important and an essential to my life. I hope that I get to continue to find opportunities that allow me to stay in tune with the music scene.
  • Friendemic
    Content Team Lead
    Friendemic Mar 2016 - Aug 2017
    Friendemic was my opportunity to be introduced to the agency world! My responsibilities included: • SM management to clients across the U.S.• Researched, created, scheduled, and published organic content and ads across major social platforms.• Monitoring and responding to page comments and engagement.• Built and maintained strong client relationships.• Worked with a variety of brands from auto dealerships to a beta-alanine ingredient.• Interviewed, hired, and managed a group of writers.• Enhanced brand recognition and media exposure through social networks. • Worked with reporting tools and provided monthly reports to individual clients. • Specialized in lead generation, driving website clicks, community outreach, promotions, audience building, and response.• Last but not least, I became proficient in car puns.
  • Kstu Fox 13 Tv
    Studio Technician
    Kstu Fox 13 Tv Aug 2015 - Jul 2016
    Salt Lake City, Utah, Us
    This job opportunity allowed me to get to know the world of production and news industry. Some of my duties as a KSTU Studio Technician were:• Camera operation.• Controlling the teleprompter.• Becoming familiar with working a jib camera.• Floor direct during newscasts.• Paying close attention to whatever the director had to say.• Be prepared and alert for on-the-fly changes.• Watch the same commercials over, and over, and over again.
  • Boys & Girls Clubs Of America
    Youth Development Professional
    Boys & Girls Clubs Of America Sep 2011 - Apr 2013
    Atlanta, Georgia, Us

Rachel Hernandez Skills

Editing Social Media Video Production Social Networking Photography Sound Event Planning Microsoft Word Music Leadership Client Relations Copywriting Paid Content Content Management Systems Graphic Design Growth Marketing Adobe Creative Suite

Rachel Hernandez Education Details

  • Weber State University
    Weber State University
    Electronic Media

Frequently Asked Questions about Rachel Hernandez

What company does Rachel Hernandez work for?

Rachel Hernandez works for Golin

What is Rachel Hernandez's role at the current company?

Rachel Hernandez's current role is Senior Manager.

What is Rachel Hernandez's email address?

Rachel Hernandez's email address is hr****@****lls.com

What schools did Rachel Hernandez attend?

Rachel Hernandez attended Weber State University.

What are some of Rachel Hernandez's interests?

Rachel Hernandez has interest in Film, Children, Science And Technology, Video Games, Music, I Love Learning, Animal Welfare, Arts And Culture, Where Ever My Career Takes Me, Health.

What skills is Rachel Hernandez known for?

Rachel Hernandez has skills like Editing, Social Media, Video Production, Social Networking, Photography, Sound, Event Planning, Microsoft Word, Music, Leadership, Client Relations, Copywriting.

Who are Rachel Hernandez's colleagues?

Rachel Hernandez's colleagues are Ashley Ross, Josie Martin, Josie Martin, Jacob W. Cox, Ashton Drake, 郑钧之, Anna Bradsher.

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