Rachel Hernandez Email & Phone Number

Salt Lake City, Ut, Us

Chicago, Il, Us

Salt Lake City, Ut, Us

• Partner with sales, engineering, PR, data, and agencies to ensure successful campaign and product launches.• Activating multiple campaigns built for upper, mid, and lower funnel audiences.• Strategically allocated budget based on ROAS and CAC goals.• Directly optimizing and scaling various paid media channels based on active campaigns and KPIs.• Manage affiliate efforts driving over a 10 ROAS with different partnerships and paid placements.• Write scripts and select placements for podcasts such as The Joe Rogan Experience and The Dan Patrick Show.• Eat really, really, really, really, good wood-fired, food.

Lehi, Utah, Us

• Hire and built a team of three to manage all growth paid social channels. • Manage and allocate a monthly budget of over $1M based on costs, incrementality, data, and emerging trends.• Run conversion and brand lift studies to improve strategy and understand purchase intent.• Test, learn, and evaluate emerging paid social channels for new opportunities.• Develop robust strategy for the customer lifecycle and improve retention.

Lehi, Utah, Us

• Over deliver ROAS targets for prospecting and retargeting campaigns by over 70% YoY.• Manage, optimize, test, and scale campaigns on all of Purple’s paid social channels.• Plan and execute social strategy focused on branding, foot-traffic, and driving online sales.• Implement weekly growth tests driven by data to decrease acquisition costs.

New York, New York, Us

The Summit Group was never boring and there was always a variety of different tasks to keep me busy. My daily routine varied at The Summit Group, but here's a summary:• Launch and monitor performance for social, display, and paid search campaigns.• Make any necessary optimizations to meet specific KPIs.• Export campaign metrics for reporting and noting changes that were made.• Research, explore, and implement emerging industry tactics and trends.• Write proposals consisting of recommended strategies, tactics, and estimated results for new business opportunities.• Gush over the abundance of Poodle mix pups that belonged to my co-workers.

Draper, Ut, Us

At Clearlink, I managed day-to-day paid social media ads for an external account. My responsibilities under this role consisted of:• Conceptualizing and executing social strategy to drive positive KPI growth.• Collaborate cross-functionally with teams to provide a well-rounded and efficient strategy.• Create, edit, and optimize a variety of paid social ads.• Utilize platforms to drive website clicks and last-click transactions.• Using data tools to deliver ad hoc, weekly, and quarterly reports directly to clients and internal stakeholders on paid efforts.• Work closely with people fully immersed in the Phish cult-like culture.

Being a television host for ISPN was an incredible opportunity. I was able to introduce myself to some of the best musicians that the Utah Music Scene has to offer. I interviewed bands such as Crook and the Bluff, Le Voir, Red Bennies, Candy's River House, and many more. Some responsibilities that came with this job opportunity were:• Recording performing bands on camera.• Band exploration and research.• Conducting one-on-one interviews with band members.• Chat about music with the audio technician.Music is so important and an essential to my life. I hope that I get to continue to find opportunities that allow me to stay in tune with the music scene.

Friendemic was my opportunity to be introduced to the agency world! My responsibilities included: • SM management to clients across the U.S.• Researched, created, scheduled, and published organic content and ads across major social platforms.• Monitoring and responding to page comments and engagement.• Built and maintained strong client relationships.• Worked with a variety of brands from auto dealerships to a beta-alanine ingredient.• Interviewed, hired, and managed a group of writers.• Enhanced brand recognition and media exposure through social networks. • Worked with reporting tools and provided monthly reports to individual clients. • Specialized in lead generation, driving website clicks, community outreach, promotions, audience building, and response.• Last but not least, I became proficient in car puns.

Salt Lake City, Utah, Us

This job opportunity allowed me to get to know the world of production and news industry. Some of my duties as a KSTU Studio Technician were:• Camera operation.• Controlling the teleprompter.• Becoming familiar with working a jib camera.• Floor direct during newscasts.• Paying close attention to whatever the director had to say.• Be prepared and alert for on-the-fly changes.• Watch the same commercials over, and over, and over again.

Atlanta, Georgia, Us