Rachel H. Lim Email & Phone Number

Seoul, Kr

❖ Pioneered and established Amazon display program (DSP) for LGE, increasing ad efficiency and conversion rate by 19% and 297%, respectively, when compared to using search alone in 2022. Conducted creative and audience A/B tests.❖ Managed over $XM in display budget across 10 business units in 2023, achieving an overall return on ad spend of over $20. Supported new product launches (i.e. OLED C3) and tentpole executions (i.e. Prime Day, SLP, Crown Twitch). ❖ Analyze performance across 277+ search campaigns and 27+ display campaigns; Present key insights for President of North America division, Product/Brand Managers, sales and channel marketing teams, HQ stakeholders in Korea.

Seattle, Wa, Us

❖ Launched and scaled outreach email tool (Pardot) across 32 global sales teams (adopted by 238 AEs globally).❖ Led organization-wide video ad strategy resulting in a 15% increase in daily revenue run rate and 166 new advertisers.❖ Trained 82 AEs on process improvement with partner teams as a subject matter expert on campaign optimizations.

Seattle, Wa, Us

❖ Provide strategic recommendations to mid-sized businesses on branding and performance-based initiatives based on client goals and size of the opportunity at each stage of the customer shopping journey; Successfully completed two sales cycles navigating clients through Covid-19 pandemic.❖ Analyze internal data to strategize and own end-to-end creation, management, optimization and reporting (performance + retail metrics) of low to upper funnel campaigns including Sponsored Ads (Search), Amazon Display/DSP, Streaming TV, etc.❖ Serve on the Asians@Amazon Marketing Committee to drive involvement and awareness through newsletters and event planning.

Seattle, Wa, Us

Boston, Massachusetts, Us

❖ Increased awareness of the Prime Student membership and its benefits to students at Boston College for the 2018/2019 school year through an integrated marketing approach of digital, experiential, and peer-to-peer tactics, accounting for 500+ weekly interactions.

Tokyo, Jp, Jp

❖ Created ~10 dashboards on Salesforce across 4 financial service areas and validated about ~25 metrics on Qlik for Travel and Entertainment and Enterprise Case Management, resulting in the launch of the integration streamline/standardization project.❖ Consolidated raw data, identified useful trends, analyzed and visualized data for Airfare and Meetings and Events expenses, where analysis was presented to Executive Committee in July and contributed to significant savings in 2018.

Boston, Ma, Us

❖ Took charge of the 5-in-5 news reports that were sent out to the Corporate Communications team each morning, including the 'Competiton Watch' portion. ❖ Brainstormed and executed social media posts across various platforms for Carbonite and created blog posts.❖ Created briefing books for executives attending conferences (i.e. Gartner).❖ Analyzed data on customer engagement and sentiment using Sprinklr.

Boston, Massachusetts, Us

❖ Created and built brand presence on campus for 7-weeks during the Fall semester and 7-weeks during the Spring semester❖ Connected brand to college students by focusing on brand experience (trunk shows, tabling, tailgate events, giveaways and peer-to-peer talks)❖ Contributed to increase of 2700 Instagram followers over 7 weeks and 141 features on #VeraBradley Olapic site feed.

Chestnut Hill, Ma, Us

❖ Facilitated small groups of 10-20 incoming first-year students during seven three-day summer orientation sessions utilizing strong group leadership, communication, and energy to keep students engaged at all times❖ Represented the university at large events by serving as university program expert to effectively respond to parentand student inquiries, specializing the college matriculation process and transitional issues❖ Presented to groups ranging from 10 to 900 students and faculty, including the university president and faculty

New Albany, Ohio, Us

❖ Drove profit via in-store iPad sales and address customers' needs.❖ Inquired about buying experience, item preferences and future purchases❖ Signed customers up for marketing lists and inform of upcoming promotions or customer events

Bachelor Of Science In Management, Concentrations In Finance And Marketing, Minor In Applied Psychology And Human Development

Education record