Rachel Hofstetter Email & Phone Number

Salt Lake City, Ut, Us

Salt Lake City, Ut, Us

Find, invest in, and support early stage tech companies, on behalf of Peterson Ventures.

Salt Lake City, Ut, Us

Partnering with the venture team to source, evaluate, and support innovative companies in the Commerce, Healthcare, FinTech, and Future of Work spaces.

Lehi, Utah, Us

Hightop was the first consumer bank powered by web3 and DeFi protocols. I owned high-level company strategy, including: fundraising, product offering, regulatory strategy, company milestones, and timelines. I also owned all marketing functions (brand, demand, community, product marketing). This included building out two complete brands, from DNA to names to visual identity to go-to-market.

Murray , Ut, Us

From 2019-2021, I was a trustee and served on the credential and standards committee. I was then asked to chair the entire board and oversee all committees, and served as the 2023 Chairperson and Executive liaison.

Lehi, Utah, Us

I built and led the brand, revenue generation, and product marketing strategies and teams that led to Chatbooks' hyper-growth, including double and triple growth years. I also championed a sought-after culture (we were named the #1 place for women to work in the U.S. by Fortune magazine in 2021!) and won numerous awards, including the CMO of the Year honor from Utah Business in 2020, and the Growth award from the Women Tech Council in 2017. Pairing lessons from my economics degree with creative storytelling experience honed working as a magazine editor, I designed a “data-first” and technology-driven marketing strategy that has won widespread brand marketing acclaim. The Chatbooks “Real Mom” commercials (100 million views and counting) have each been recognized as AdWeek’s Ad of the Day. I owned a large, 8-figure budget, allocating resources between brand, demand, agency, and personnel spend to drive maximum ROI and revenue.

Salt Lake City, Ut, Us

guesterly was acquired by Chatbooks in November 2015: http://techcrunch.com/2015/11/20/photo-printing-startup-chatbooks-acquires-guesterly-a-printed-event-directory/guesterly is your key to a high-impact event. This who's who guide to your event is a customized guidebook shared with attendees, featuring an easy reference of event guests for seamless networking. Event organizers for large conferences to wedding planners for intimate affairs have used our patented online platform to create digital and paper books that wow guests and make a lasting impression.

A first-of-its-kind online education experience: learn how to get the word out about your brand with the power of PR. Designed for entrepreneurs and small business owners, and taught directly by top editors and TV producers. This ultimate combination of Action + Access includes 1:1 mentor calls with top editors.

London, London, Gb

Author of the entrepreneurship best-seller Cooking Up a Business (Penguin, December 2013), an inside look at how food entrepreneurs (from Popchips and Hint Waters to Vosges Haut Chocolat and the guy who invented the Big Mac) turned their dreams into reality—and how you can, too. Get inspired to start the business—any business!—of your dreams. Featured in: Fast Company, Food & Wine, Harvard Business Review, Refinery 29, and over 100 more outlets.

New York, New York, Us

Directed the brand’s food coverage and partnerships across all platforms: print magazine, digital editions, website, video, books. Spearheaded branded content initiatives, including 6-figure editorial and marketing partnership with P&G.

New York, Ny, Us

Led food coverage at this iconic brand, reaching 5 million readers on a monthly basis. Created, wrote, and edited content, and managed both internal and external teams and vendors. Represented the Oprah brand in partnerships and collaborations, including judging the NAFST awards and TV appearances such as Cake Boss. Worked extensively with celebrities and food influencers including Ina Garten, Marcus Samuelsson, Rachael Ray, Jamie Oliver, Dr. Oz, and Giada de Laurentiis.

New York, Ny, Us

Bachelor, Economics

Education record