Rachel Hofstetter work email
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I love building big brands and driving major revenue growth.I'm a storyteller, connector and optimist. I'm passionate about data-driven marketing and consumer 'love brands." And I've spent much of the last decade building, growing, and leading high-performance and happy teams, across various functions.I was the Chief Marketing Officer at Chatbooks for 6+ years, where I owned Brand, Demand, and Product Marketing, brought on millions of customers, and built the team and an award-winning culture (Chatbooks was named the best place for women to work in the U.S. by Fortune in 2021!). Previously, I was an editor at O, the Oprah Magazine, author of best-selling business book Cooking Up a Business (published by Penguin-Random House), founder of technology startup guesterly (acquired by Chatbooks in 2015), and creator of an online course that taught thousands of entrepreneurs the insider secrets of getting press.*Winner of the 2020 CMO of the Year award from Utah Business**Winner of the 2017 Growth Leadership Award from the Women Tech Council**Winner of the 2016 Utah Venture Entrepreneur Forum's Peak 100 Top 10 Entrepreneurs*
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Chief Marketing OfficerSeisSalt Lake City, Ut, Us -
Chief Marketing OfficerSeis Nov 2023 - Present -
Investor ScoutPeterson Ventures Jan 2023 - PresentSalt Lake City, Ut, UsFind, invest in, and support early stage tech companies, on behalf of Peterson Ventures. -
Exec In ResidencePeterson Ventures Mar 2023 - Nov 2023Salt Lake City, Ut, UsPartnering with the venture team to source, evaluate, and support innovative companies in the Commerce, Healthcare, FinTech, and Future of Work spaces.
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Chief Marketing Officer And Co-FounderHightop Jan 2022 - Jan 2023Lehi, Utah, UsHightop was the first consumer bank powered by web3 and DeFi protocols. I owned high-level company strategy, including: fundraising, product offering, regulatory strategy, company milestones, and timelines. I also owned all marketing functions (brand, demand, community, product marketing). This included building out two complete brands, from DNA to names to visual identity to go-to-market. -
Chairperson, Salt Lake Valley Hospitals Governing Board Of TrusteesIntermountain Health Jun 2019 - Jan 2023Murray , Ut, UsFrom 2019-2021, I was a trustee and served on the credential and standards committee. I was then asked to chair the entire board and oversee all committees, and served as the 2023 Chairperson and Executive liaison. -
Chief Marketing OfficerChatbooks Nov 2015 - Dec 2021Lehi, Utah, UsI built and led the brand, revenue generation, and product marketing strategies and teams that led to Chatbooks' hyper-growth, including double and triple growth years. I also championed a sought-after culture (we were named the #1 place for women to work in the U.S. by Fortune magazine in 2021!) and won numerous awards, including the CMO of the Year honor from Utah Business in 2020, and the Growth award from the Women Tech Council in 2017. Pairing lessons from my economics degree with creative storytelling experience honed working as a magazine editor, I designed a “data-first” and technology-driven marketing strategy that has won widespread brand marketing acclaim. The Chatbooks “Real Mom” commercials (100 million views and counting) have each been recognized as AdWeek’s Ad of the Day. I owned a large, 8-figure budget, allocating resources between brand, demand, agency, and personnel spend to drive maximum ROI and revenue. -
Ceo And Co-Founder (Acquired)Guesterly May 2013 - Nov 2015Salt Lake City, Ut, Usguesterly was acquired by Chatbooks in November 2015: http://techcrunch.com/2015/11/20/photo-printing-startup-chatbooks-acquires-guesterly-a-printed-event-directory/guesterly is your key to a high-impact event. This who's who guide to your event is a customized guidebook shared with attendees, featuring an easy reference of event guests for seamless networking. Event organizers for large conferences to wedding planners for intimate affairs have used our patented online platform to create digital and paper books that wow guests and make a lasting impression. -
CreatorPr School Oct 2014 - Oct 2015A first-of-its-kind online education experience: learn how to get the word out about your brand with the power of PR. Designed for entrepreneurs and small business owners, and taught directly by top editors and TV producers. This ultimate combination of Action + Access includes 1:1 mentor calls with top editors.
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Best-Selling AuthorPenguin Books Ltd 2012 - 2014London, London, GbAuthor of the entrepreneurship best-seller Cooking Up a Business (Penguin, December 2013), an inside look at how food entrepreneurs (from Popchips and Hint Waters to Vosges Haut Chocolat and the guy who invented the Big Mac) turned their dreams into reality—and how you can, too. Get inspired to start the business—any business!—of your dreams. Featured in: Fast Company, Food & Wine, Harvard Business Review, Refinery 29, and over 100 more outlets. -
Senior EditorReader'S Digest Feb 2012 - Feb 2013New York, New York, UsDirected the brand’s food coverage and partnerships across all platforms: print magazine, digital editions, website, video, books. Spearheaded branded content initiatives, including 6-figure editorial and marketing partnership with P&G. -
Food EditorO, The Oprah Magazine, Hearst Magazines Nov 2008 - Feb 2012New York, Ny, UsLed food coverage at this iconic brand, reaching 5 million readers on a monthly basis. Created, wrote, and edited content, and managed both internal and external teams and vendors. Represented the Oprah brand in partnerships and collaborations, including judging the NAFST awards and TV appearances such as Cake Boss. Worked extensively with celebrities and food influencers including Ina Garten, Marcus Samuelsson, Rachael Ray, Jamie Oliver, Dr. Oz, and Giada de Laurentiis. -
Executive Assistant To The Editor In ChiefO, The Oprah Magazine, Hearst Magazines Oct 2007 - Nov 2008New York, Ny, Us
Rachel Hofstetter Skills
Rachel Hofstetter Education Details
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Miami UniversityEconomics -
Columbus Academy
Frequently Asked Questions about Rachel Hofstetter
What company does Rachel Hofstetter work for?
Rachel Hofstetter works for Seis
What is Rachel Hofstetter's role at the current company?
Rachel Hofstetter's current role is Chief Marketing Officer.
What is Rachel Hofstetter's email address?
Rachel Hofstetter's email address is mo****@****ail.com
What is Rachel Hofstetter's direct phone number?
Rachel Hofstetter's direct phone number is +191744*****
What schools did Rachel Hofstetter attend?
Rachel Hofstetter attended Miami University, Columbus Academy.
What skills is Rachel Hofstetter known for?
Rachel Hofstetter has skills like Magazines, Editing, Social Media, Public Relations, Entrepreneurship, Publishing, Marketing, Social Media Marketing, Blogging, Newsletters, Content Strategy, Writing.
Who are Rachel Hofstetter's colleagues?
Rachel Hofstetter's colleagues are Mario Alfredo Gonzalez Flores, Antonio Nativitas, Juan Martínez Fernández, Edson Alvarez, Marco Antonio Narvaez, Marco Antonio Rodriguez Marquez, Gerardo Valencia.
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