Rachel Ho-Steele Email & Phone Number

United Kingdom

•Strategically and significantly ease cross-border entry and expansion of brands from all around the world into Singapore and Southeast Asia markets, by providing a smart, simple and seamless one-stop solution for the brands’ complete business eco-system: Cross-border brand development, business advisory, online and offline O2O channel management and distribution, e-commerce, social commerce, onboarding, content development, marketing solutions, warehouse management, delivery and fulfilment, customer service and performance reportingChannel management: Lazada, Shopee, Qoo10, Wowshop, GoShop and other top e-commerce platforms in Southeast Asia •Create borderless trade platforms to improve consumers’ lives and gives them access to genuine and quality products from around the world •Deliver speed to market as well as a safe, transparent and practical infrastructure that ensures scalability and sustainability•Monitor and evaluate external-internal environment for development of new market segments •Kinofy is a global cross-border online and offline trade solutions provider, a strategic business division of Kino Biotech Group in Singapore and Southeast Asia, an alliance of the Singapore government, and has collaborated with leading brands from the United Kingdom, Europe, China, Korea, Japan, Malaysia, Indonesia, Southeast Asia•Kino Biotech Group is honoured to have founded and developed Southeast Asia’s No.1 brand for beauty health functional drinks - Kinohimitsu. Kino Biotech has 50 years of successful cross-border trade experience, resources and networks in fashion, health, beauty, home shopping, branding, online-offline channel management, distribution, content creation and digital marketing. We have expanded our capability as a trading partner that collaborates with international brands for a seamless market entry into Singapore, Southeast Asia and China, forming mutual growth partnerships

Singapore

𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀, 𝗡𝗲𝘄 𝗮𝗻𝗱 𝗔𝗳𝗳𝗶𝗹𝗶𝗮𝘁𝗲 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀•Lead, devise and execute large-scale strategic-solution projects for key accounts, including financial institutions (credit card, payment channels, loans), telecommunications, transportation, technological service providers and government organisations•Facilitated cross-border trade discussions between India and Korea•Develop business initiatives for Qoo10’s blockchain platform - QuuBe , as well as a variety of payment services including “Pay Later” services•Spear-headed the launch of co-brand Bank of China Qoo10 Mastercard credit cards, and executed acquisition, usage and tactical campaigns for the company’s first co-brand credit cards•Building and establishing strong relationships across company and accounts such as banks, financial aggregators and insurance institutions to drive revenue•Lead, plan, develop and execute sales management performance and operations of direct sales and coordination of acquisition, usage and tactical marketing campaigns for products𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗕𝗿𝗮𝗻𝗱𝘀•Lead and managed major brands in fashion, beauty, health and wellness, home and living, digital, baby, food & beverage industry, entertainment, and retail location based businesses•Plan and drive innovative ideas in improving the sales opportunities, customer engagement strategies and productivity, including launching a same day delivery service•Bring offline retail businesses to the online Qoo10 platform by presenting Qoo10 as a unique alternative for businesses to utilize as a way of acquiring new customers and achieving business growth•Work closely with sellers in developing creative marketing strategies to nurture their businesses and achieve targets•Explore and research on Singapore local merchandise/group-buying market demand and be resourceful with sellers in order to acquire new items consistently

•Lead and manage the marketing of Qoo10's newly innovated business services•Brainstorm, coordinate and operate daily digital marketing campaigns, events and promotions through Qoo10 and Live10 Mobile Apps Channels, Electronic Direct Mail (EDM), Google Dynamic Ads and Social Media•Analyze data and use marketing insights to select products to increase mobile app activation, click-through rates, seller-customer engagement and optimize sales conversion•Source and acquire key brands and businesses that can contribute to creative contents•Build and maintain strong partnerships with brands and businesses to develop innovative marketing strategies to increase their customer base and sales

Singapore

•Execute large-scale rebranding project of Peperoni Pizzeria through brainstorming, finding suppliers, negotiating with suppliers for quotations and executing various tasks•Develop and execute different marketing strategies and promotions for Peperoni Pizzeria and Bistro du Vin•Plan and direct an external Junior Chef Pizza Making event for children•Create and execute a new Refer-a-Friend scheme for Bistro du Vin •In charge of the marketing communications and customer feedback from emails and social media platforms

Singapore

•Promote career opportunities to job candidates by marketing respective companies during initial phone screen, tailoring to their individual needs, increasing sales of the company•Handle and report important documents, regarding the management of foreign work to corporate clients and the government

Bachelor Of Business Management (Honours), Marketing, Honours Degree

Activities and Societies: SMU Broadcast and Entertainment, Project Thuong, Project Manifest, Silver Infocomm Junction, Voice Personality.

Bachelor Of Business Administration (B.B.A.), Marketing

•Engaged in Master-level courses in Innovation Management, Consumption and Markets, and Sustainable Marketing •Selected to be part.

Advanced Level Holder (5 Distinctions), Economics, Mathematics, Biology, Chemistry

Activities and Societies: Class Committee, Cheerleading Team, Harmonica Band, Connect Singapore, Student Learning Venture•Class Treasurer.