Folk is a luxury social strategy and content creation agency based in London and Dubai. We support clients across the fine jewellery, fashion and hospitality space to deliver highly engaging, beautiful content to drive both new client acquisition and sales.

At Threads I run a 15 person team that combines fashion forward, viral, authoritative social content with revenue generation and customer acquisition seamlessly. - Built and implemented a content strategy that positions Threads as an industry leader in social commerce. - Lead overarching content strategy for the business - Lead a team in growing Threads social accounts from 1 to 4 revenue generating streams - Built out a strong team of exceptional content creators and editors to run our accounts. -Lead this team to produce industry leading, social first content. Inspiring our global clientele but most importantly generating revenue and growing new customer acquisition monthly. - Leading numerous key projects across the business - working directly with the CEO and Exec team on these. - Taking a lead role in Threads LIVE shopping launch. Building out the strategy, team and implementation of this launch. Featuring in the content where needed as a spokesperson and authority on fashion.

Managing a global team of 27 stylists and editors, and overseeing all styling across the site.

Supporting the Global Head of Styling, managing the UK styling team of 11 on a day to day, signing off all outfits before they were shot on model.

Styling main fashion shoots for Glamour magazineStyling the front of book shopping pages Styling celebrities and fashion insiders for shoots

Working on main fashion shoots and shopping pages for magazines such as Red, Glamour, Ok!, Stylist, Vogue, Tatler, Conde Nast Traveller etc.

Assisting the contributing fashion editor at Red Magazine and styling my own pages.

Freelance work for British Vogue including a week's shoot with David Bailey.