Rachel Jackson Email & Phone Number

Guildford, Surrey, Gb

Guildford, Surrey, Gb

Guildford, Surrey, Gb

London, London, Gb

Based on-site with agency’s blue chip global financial services client, developed first social business strategy to scale and embed social media across the enterprise for UK digital transformation.Involved assessing business opportunities for social media across the value chain and recommending a suite of social programmes over a 3 year roadmap, to support the transition of the organisation towards a social business.

London, Gb

Corporate strategic lead, managed all digital communications and marketing services across organisation of 8000 employees, within matrix team structure. Delivered intensive training programme for new digital and media team following a restructure.

London, Gb

• Created first evidence based Digital Communications Strategy containing recommendations to transform our way of working into a “digital by default” culture in line with the central Government Digital Service• Devised and implemented digital external and internal communications and marketing plans, performance tracking and analytics. Finalist award winning campaign in Digital Excellence Awards by Chartered Institute of Public Relations• Planned and coordinated content across owned, earned and paid digital channels including websites, social media, display, email, video, mobile• Led corporate approach to social media, including creation of social media policy, monitoring, engagement and escalation protocols, coaching and mentoring. Silver award winning campaign in social media awards by LGComms• Directly line managed team of four, account managed digital project teams and responsible for digital budget planning and allocation.

London, Gb

• Provided strategic direction of digital internal communications, created intranet strategy and policies, managed Editor community, optimised Google Enterprise Search Appliance and set KPIs. Achieved 32% increase in employee satisfaction of new intranet compared to previous site• Launched first internal live webcasts and videos for Chief Executive, introduced first internal social media applications, first social media strategy, launched internal blogging platform, Wordpress and trialled Yammer for internal social networking.

London, Gb

Secondment position. • Project managed information architecture, styling, user testing and rollout of new intranet, following launch, appointed into newly created permanent post.

London, Gb

• Supported Web Manager in daily management of a leading council website and helping meet objectives of central e-government programme.

London, Gb

• Manager of online marketing for company’s publishing programme. Personally created marketing sites using Dreamweaver, Flash and Photoshop to promote new titles – managed over 60 microsites.

London, Gb

• Developed online marketing plans for corporate website (plus support sites), drove traffic through search engine and directory optimisation, affiliate marketing and online advertising.

Education record

Erasmus Programme