Rachel K. Email & Phone Number

San Francisco Bay Area

EdtechAI-driven tutoring platform

Digital loyalty & CRM Div.Customers' journey building, Lead generation, Analyzing personal data via Salesforce Marketing Cloud

World’s leading cryptocurrency spot and derivatives exchanges | Top of the world’s most trusted crypto trading app, and web3 platformGrowth Marketing(Go-to-market) planning/Social channels operation/SEO strategy/Partnership(KOL(Influencers)s, Crypto projects)• Increased trading volumes via AMA (Ask Me Anything) with Top GamFi (Axie Infinity / TheSandbox)- Planned an event to acquire questions, arranged rehearsal, translated questions for Pre-AMA- Gathered many users on… Show more World’s leading cryptocurrency spot and derivatives exchanges | Top of the world’s most trusted crypto trading app, and web3 platformGrowth Marketing(Go-to-market) planning/Social channels operation/SEO strategy/Partnership(KOL(Influencers)s, Crypto projects)• Increased trading volumes via AMA (Ask Me Anything) with Top GamFi (Axie Infinity / TheSandbox)- Planned an event to acquire questions, arranged rehearsal, translated questions for Pre-AMA- Gathered many users on AMA (online status: 590 members out of 1,772 members)- Increased trading volumes ($AXS, $SANDBOX) via after AMA airdrop event toward the persons who traded over $200• Improved SEO on Google/Naver - Published daily Youtube content ($BTC price news) for SEO performance- Helped to be shown official website sitemap overview on Google/Naver to inform to prospective, potential users- Exposed the contents uploaded on the1st page on Google/Naver- Increased average position rank to 22(+9.7%) on Google (As of July 15th, 2021)• Boosted brand awareness by producing differentiated short-form video contents - 4K views (Instagram), 934 views (Youtube) Show less

MKT Data Analyst(Director on Official Webpage Planning, Google Analytics Implementation)Blockchain•Token economy - A Schematic DrawingCryptocurrency ListingKYC/AML compliance on SEC matters• Boosted Online Marketing Campaigns Output- Gained new users (+3,000) via Online Airdrop Events (1 month) on a new channel- Amplified user engagements via Rebranding Campaign (1 week)During the period, performance (engagements) increased by +310.53%(Facebook),+126.92%… Show more MKT Data Analyst(Director on Official Webpage Planning, Google Analytics Implementation)Blockchain•Token economy - A Schematic DrawingCryptocurrency ListingKYC/AML compliance on SEC matters• Boosted Online Marketing Campaigns Output- Gained new users (+3,000) via Online Airdrop Events (1 month) on a new channel- Amplified user engagements via Rebranding Campaign (1 week)During the period, performance (engagements) increased by +310.53%(Facebook),+126.92% (Twitter), compared to before the campaign started• Improved SERP upper ranking/SEO by running Keyword Campaigns- Achieved #1 upper ranking (brand keywords) via Naver Ads (Powerlink) on Naver SERP- Enhanced Google SEO by running Google Ads, analyzing Google Analytics- Boosted Official website monthly traffic by Avg. 74.8% out of channelsListing• Discussed Mainnet integration with token swapping process, new listing, delisting- Listed exchanges: Bithumb, LATOKEN, Bittrex Global, Coinbene, Bibox, GDAC• Investigated KYC/AML Policy• Reviewed legal documents (e.g., letter agreement) with legal counselMisc.• Discovered external partnership opportunities with DApps, validator projects• Managed Genesis Delegation Program as a moderator via discord• Researched market reference studies- PoS protocol project study (staking economy, ecosystem, token economy)• Supported QA on end-user products (Web/App wallet, swap tool) in terms of UI/UX Show less

Campaign Optimization via AD Network•DSP(Demand Side Platform)•SSP(Supply Side Platform)• Operated App campaigns (ASO) with ‘Mobile action’ (ASO intelligence tool) - Clients: WeMakePrice, Zigbang, Hogangnono(Avg. CPA: KRW 900-1,100)• Monetized web ads campaigns via Native AD network (DSP)•SSP- Managed Japanese clients’ products’ ads via AD network (DSP) in Korea market- Ran Facebook Ads/brand page• Broaden local publisher media buying network (SaaS… Show more Campaign Optimization via AD Network•DSP(Demand Side Platform)•SSP(Supply Side Platform)• Operated App campaigns (ASO) with ‘Mobile action’ (ASO intelligence tool) - Clients: WeMakePrice, Zigbang, Hogangnono(Avg. CPA: KRW 900-1,100)• Monetized web ads campaigns via Native AD network (DSP)•SSP- Managed Japanese clients’ products’ ads via AD network (DSP) in Korea market- Ran Facebook Ads/brand page• Broaden local publisher media buying network (SaaS sales)- Clients: Widerplanet, Sports Dong-A, Hankyoreh media etc. news media sites Show less

Data-driven Marketing Analyst/GA Specialist• Provided Data-driven Marketing Consulting Service to Global Enterprise for Marketing Strategy in terms of entire user journey, marketing cost (SaaS sales/Business development)- Clients: Samsung Electronics, KB Capital, MCK (Marie Claire Korea)• Pitched deck to sell Google stack to Global Enterprises’ C-level• Analyzed Online data using Google Analytics/Google Tag Manager• Diagnosed status of Google Analytics Implementation… Show more Data-driven Marketing Analyst/GA Specialist• Provided Data-driven Marketing Consulting Service to Global Enterprise for Marketing Strategy in terms of entire user journey, marketing cost (SaaS sales/Business development)- Clients: Samsung Electronics, KB Capital, MCK (Marie Claire Korea)• Pitched deck to sell Google stack to Global Enterprises’ C-level• Analyzed Online data using Google Analytics/Google Tag Manager• Diagnosed status of Google Analytics Implementation (Data Audit)• Improved clients’ knowledge on importance of data implementation via education workshop• Helped migration to Google Marketing Platform 360(Ran BigQuery for complicated analysis) Show less

Seoul, South Korea

Strategy consulting, Trans-device platform and content creation, campaign and advertising operations, and eCommerce marketing• Planned Total Omni Channel, Digital Marketing Solution for Samsung Electronics- Viral, Influencer marketing for new product launching event(IT, CE Products)- Planned co-marketing, monthly marketing, online campaign etc.,• Samsung eSIS Roll-out Project ; Building Samsung Official Store on E-commerce sites in Europe, South-Eastern Asia, South America… Show more Strategy consulting, Trans-device platform and content creation, campaign and advertising operations, and eCommerce marketing• Planned Total Omni Channel, Digital Marketing Solution for Samsung Electronics- Viral, Influencer marketing for new product launching event(IT, CE Products)- Planned co-marketing, monthly marketing, online campaign etc.,• Samsung eSIS Roll-out Project ; Building Samsung Official Store on E-commerce sites in Europe, South-Eastern Asia, South America etc.,• Planned e-Commerce marketing strategy, contents creation, campaign operations- Designed Samsung eSIS(eShop-in-shop) Roll-out Project: Implemented Samsung Official Store on main E-commerce sites in Europe, South-Eastern Asia, LATAM- Improved Promo product’s key visual, layout considering each countries’ characteristics• Directed digital marketing campaigns (SEM, Viral, Influencer marketing) for new product launching events (IT, CE Products), Samsung.com renewal event- Achieved over 70-80% SOV (Share of Voice) on 1ST page of Naver SERP via Influencer marketing- Boosted max. 500K Youtube views (2 weeks) via Galaxy Note 9 unpack campaign- Planned annual marketing roadmap Show less

Seoul, South Korea

• Planned digital marketing strategy with an optimal digital media plan for clients• Planned & Operated online promotion activities for various brand• Planned and Operated online advertisement and Analyzed advertising effectiveness, including social media(Facebook, Kakaostory, etc) respectively by using analysis tool (conversions, CTR etc.)• Performed yearly online promotion plan preparation, promotion results analysis and other various periodical reports• Main client : ELKO… Show more • Planned digital marketing strategy with an optimal digital media plan for clients• Planned & Operated online promotion activities for various brand• Planned and Operated online advertisement and Analyzed advertising effectiveness, including social media(Facebook, Kakaostory, etc) respectively by using analysis tool (conversions, CTR etc.)• Performed yearly online promotion plan preparation, promotion results analysis and other various periodical reports• Main client : ELKO Inc. (Travel Retailing Division of Estee Lauder Group)• Pre-operated Campaigns : Lab Series, Aveda, Jo Malone London, Origins, Darphin Show less

Seoul, South Korea

• Designed Web/Mobile platform (UX/UI) for multimedia contents (information platform)- Supported SERICEO (sericeo.org)/SERIPro(seripro.org) UX/UI transformation project (Improved video viewer, menu control bar in terms of UX/UI)- Developed Customer Automation System (Back-end) constructing for capturing customer data (Automation mail sending system for long-term contract customers to induce sign-in)• Executed CRM, affiliated, social marketing· Email Automatic Marketing based on… Show more • Designed Web/Mobile platform (UX/UI) for multimedia contents (information platform)- Supported SERICEO (sericeo.org)/SERIPro(seripro.org) UX/UI transformation project (Improved video viewer, menu control bar in terms of UX/UI)- Developed Customer Automation System (Back-end) constructing for capturing customer data (Automation mail sending system for long-term contract customers to induce sign-in)• Executed CRM, affiliated, social marketing· Email Automatic Marketing based on Customer Life Cycle· VIP (high-spending, high-income users) marketing via eDM, APP Push, magazines etc.,· affiliated business/marketing (e.g., Hyundai Motors, SK Planet, Samsung Card etc.)- Gained 1,800 Likes on Facebook page without running ads for 1 month via regular management• Analyzed user CRM data (contents view, length, category per user) for designing personalized curation service Show less

White Plains, New York, United States

- Operated video equipment for TV news / studio programs shooting - Edited TV programs by using Final Cut Pro- Directed, edited episodes during post-productions- Took care of incoming guests for talk shows

Stem Mba Candidate, Data Science And Business Analysis

Master Of Science - Ms, Graduate School Of Culture Technology

A full scholarship student supported by the Ministry of Culture, Sports and Tourism Title / Author Effectiveness of advertisements.

Bachelor Of Arts - Ba, Media / Business Administration (Double)