93-bed, rural, acute care hospital, serving Hillsdale County (pop. 46,000) and surrounding areas, also offering skilled nursing, outpatient clinics and specialty care.- Researched, developed and implemented strategic service line marketing for all areas, incuding inpatient, outpatient and specialty care > Promoted launch of 9 new service lines and specialties > Contributed to net patient revenue growth of 25.5% over 5 years- Established relationships with media outlets through a proactive accessible approach to public relations, served as hospital spokesperson > Increased total impressions 161x- Cultivated relationship between hospital leadership and community through social media overhaul, regular livestreams, weekly radio programs > Increased total engagements 33x > Achieved livestream reach of 793K,15K interactions since March 2020- Managed development and implementation of new mission, vision and values; organizational re-brand; employer of choice campaign > Garnered state, national and industry Top Workplace recognition in the first year of participation- Oversaw new website build from proprietary CMS to Wordpress- Acted as Public Information Officer for all crisis communications as part of emergency management incident command structure- Strategized governmental affairs initiatives, participated in direct advocacy with elected officials alongside hospital president > Advocated for and received $345K Community Project Funding from U.S. Congress, interfaced with HRSA to rebudget and obtain funds > Co-created, co-hosted and produced Rural Health Rising podcast, reaching 20K unique listeners nationally, increased year-over-year downloads by 75% through September 2024- Designed and oversaw donor development and grant funding efforts > Increased average annual funds raised 4x, annual active donors 4.5x

Certified woman-owned business offering public relations, community development, and public affairs support to clients• Business and proposal development, client relationship management• Execution of client projects and services• Product and workshop development

Served clients nationwide as an independent consultant.• Marketing strategy research and plan development• Social media and public relations strategy development• Website development and creation

Fort Wayne and Allen County, Indiana's metro chamber alliance and primary point of contact for economic growth.• Customer communications to drive engagement with events and services• Public & media relations management to foster positive public perception• Marketing plan development and execution (social media, public relations, advertising, collateral, etc.)

Community-based hospital, serving patients and families within Lawrence County, Indiana's population of 40,000.• Internal communications to enhance awareness of operations• Marketing and communications to improve preference for hospital• Patient satisfaction data analysis and improvement implementation

Nonprofit education organization providing professional development and support services for Central Texas educators and school districts.• Internal and external collateral and public relations materials• Website and social media platform management• Communication initiatives and media relations backup

About ESC Region 12: One of 20 regional service centers in Texas, ESC Region 12 is a nonprofit organization, partially funded by the state, that provides professional development and support for educators and school districts in Central Texas.Developed comprehensive social media handbook to overhaul & increase effectiveness of social media efforts Designed internal publications and promotional materials (Selected to redesign the look for all center publications)Edited and proofread materials, implemented revisions (Revamped major program materials from Microsoft Publisher templates to custom-designed pieces developed with marketing consideration)Produced video content for the web, wrote press releases (28 instances of unique coverage in local media from press releases)

About The Round Up Yearbook: The Round Up is an award-winning student publication at Baylor University. This yearly, comprehensive historical document covers student life, sports, academics, organizations & greeks.Roles & Responsibilities:Responsible for all content published, copy edited all pagesReceived first-ever Silver Crown from the Columbia Scholastic Press AssociationEarned 21 Texas Intercollegiate Press Association awards for 2011-2012 bookAbsorbed greeks editor position in March 2011, created entire section in 2 monthsCollaborated with publishing representative, enforced editorial deadlinesHired and managed 10-member staff, conducted weekly staff meetings, personally sold minimum of 50 yearbooks per semesterIncreased personal sales by 18 percent in 2011

About Hankamer School of Business Marketing & Communications: The Marketing & Communications department at Hankamer handles all public relations, marketing and advertising functions for the school. The department has been recognized for its early adoption and innovative use of social media. Roles & Responsibilities:Coordinated and conducted web usability testing prior to launch of new websiteWrote testing sequence, coordinated participants, proctored, recorded and documented testing sessionsDeveloped social media scavenger hunt plan to generate more social media contactImplemented during October 2011 in conjunction with Baylor HomecomingWrote, produced, edited video content for interactive business school tourVideos posted online, accessible via QR codes at individual sites around HankamerWrote article for the Baylor Business Review, wrote press releases

About The Round Up Yearbook: The Round Up is an award-winning student publication at Baylor University. This yearly, comprehensive historical document covers student life, sports, academics, organizations & greeks.Roles & Responsibilities:Designed and paginated all Baylor sports spreads; assigned sports photos and storiesReceived numerous awards for stories and design in sports sectionOne-on-one interviews with head coaches, star athletes of ranked Big 12 teamsPersonally sold minimum of 50 yearbooks per semester