Rachel Mullen Email and Phone Number

Completed intensive full-time, 6-month full-stack software development program at the Denver Flatiron School campus.Program content included:Javascript, React, HTML, CSS, Rails, Ruby, Tailwind, Material UI, Git, Github, Postman, SQLite, Node.Js, Sqlite3, PostgreSQL

Lead all marketing, branding, and communications strategy and initiatives for multi-campus early college and technical school in Colorado’s 2nd largest school district. Relevant functions included:- Increased customers 41% YoY, resulting in over $1M funding increase, through optimized digital marketing, testing and executing B2B and B2C go-to-market tactics across social, web, and email. - Led company-wide rebrand, website redesign, CRM migration, from inception to completion, delivering all projects on-time, in-scope, and on-budget using Asana as project tool for cross-functional team management.- Drove end-to-end brand campaign management focused on segmentation, defining goals, and measuring performance trends across multiple channels. Served as vendor point of contact for paid media campaigns.- Analyzed 1500+ customer survey responses to evaluate brand perception. Improved site UX/UI based on data-driven design and user testing, improving accessibility and SEO and adding features.- Built and executed product marketing roadmap across customer journey, owning brand narrative for 39 products, 15 of which were new. Set and monitored yearly budget and marketing proposals.- Honors: Exemplary Performance Award Winner (2021)

Managed all marketing projects for an international, remote team of seven, focused on launching Bill Gates' global EdTech products, “The Big History Project” and “World History Project.” Successes included: - Secured four new large-scale enterprise subscriptions, helping clients onboard product and resolve roadblocks. Delivered product and technical presentations and trainings remotely and in-person.- Managed workflow and deadlines for product refresh and development across two cross-functional teams producing over 500 pieces of content and features, ensuring final products were delivered on-time and in-scope.- Created ongoing product training for 15,000+ international customers and large-scale accounts, producing twice-weekly blogs and eight monthly newsletters with a 30% average open rate.- Led first major effort to A/B test landing page and optimized for customer acquisition. Leveraged Dynamics 365 to inform B2B and B2C lead gen and nurture campaigns, segmentation, and SEO, reporting findings. - Developed, implemented, and tracked product marketing roadmap and proposals using agile methodology for 30+ pieces of monthly content and five product launches.- Rebuilt digital platform for client success onboarding program (51 modules) in collaboration with product and engineering, acting as lead synthesizer and content organizer.

Redefined positioning for Denver’s premier youth orchestras as lead content creator and strategist, recalibrating digital campaigns, email, social, and web to drive measurable growth. Highlights included:- Increased total revenue 40% YoY, raising $450,000, through marketing strategy focused on digital analytics and creating a cohesive brand narrative.- Spearheaded logistics and operations for conference with 300+ attendees, featuring over 30 presenters, keynote speaker, and 21 vendors. Managed monthly marketing and product events.- Built Salesforce dashboard using data from 5,000+ unique customers to visualize core business KPIs. Established systems for data input and extraction to improve customer conversion, boosting ticket sales 18%.- Led transition to paperless practice by hiring an external vendor to streamline creative assets, resulting in 10% cost reduction and a faster, data-driven customer conversion tracking system.- Championed unified company voice, brand, and graphic standards, increasing engagement on social media channels by 41% and newsletters 23%.- Managed yearly budget.

Delivered and designed enablement for 12 overlapping product launches with over 500k customers. Led team that built internal communications and trainings for over 350 staff. Responsibilities included:- Designed and facilitated over 35 large-scale technical product launch trainings for ~350 team members, crafting playbooks and presentations with cross-functional group of 15 colleagues.- Established all-staff monthly, ongoing, development trainings in communications, customer service, and sales as founding project manager of Employee Engagement Team.- Developed internal communications for new product launches, including bi-monthly newsletters, weekly emails, presentation decks, fact sheets, and website.

- Conducted audience research and analyzed data, generating complex, comprehensive report that transformed into Museum’s five-year strategic plan.- Created and implemented logic models, surveys, focus groups, and appreciative inquiry interviews for data collection with current and prospective customers.