Rachel Johnson Email & Phone Number

St Louis, Missouri, United States

Responsible for managing the organization's internal and external branding, establishing and growing target market share, developing and implementing digital marketing strategies across all of the organization's channels, leading pipeline management of all outreach channels and marketing campaigns, and utilizing data analytics and attributions that evaluate success of all marketing initiatives.

Chesterfield, Missouri

*Develops and manages all service line marketing and communications for top revenue-generating hospital service lines, including heart and vascular, orthopedics, and oncology.*Develops and leads digital marketing strategy for key hospital service lines.*Successfully created and executed agency partner change in order to optimize and update paid search campaigns and reduce spend on outdated ad formats by 10 percent.*Successfully brought social media ads in-house in order to retain creative assets, reduce management fee costs, and make ongoing campaign optimizations. Overall return on ad spend increased 5 percent in one quarter.*Serves as lead project manager for website metrics and reporting and all digital marketing initiatives.*Oversees implementation of new CRM data integrations, strategy development, and campaign creation and evaluation.

St. Louis, Missouri

Adjunct Instructor of Communication in the Maryville University College of Arts and Sciences.Classes Taught: COMM 121: Intro to Contemporary CommunicationCOMM 232: Introduction to New and Social MediaCOMM 523: Organizational CommunicationStrategic Communication II Intro Writing: Comm and Media

St. Charles, Mo

● Directs thought leadership and development of annual and seasonal plans around digital marketing channels.● Fuels digital presence by leading a team across paid social, paid search, and digital advertising. ● Secures and manages creative and media agencies to cost effectively meet business objectives and maintain brand consistency.● Conceptualizes, budgets, builds, and executes paid social and digital advertising campaigns through competitive research, platform determination, messaging, audience identification, and benchmarking. ● Hires, and manages social media assistants, bloggers, and other contributors to produce tailored social messaging and impactful digital content.● Oversees organizational content marketing and social media strategies and fueling digital presence by creating, curating, and managing the dissemination of content for websites, blogs, videos, social media, and digital advertising messaging. ● Conducts internal social media, digital communications, and brand identity training seminars. ● Manages and grows organizational presence across social media channels, including, but not limited to blogs, Twitter, Facebook, Pinterest, LinkedIn, YouTube, Instagram, and Snapchat. ● Responsible for writing, copy editing, photography, project management, media relations, and social media management in support of all public relations and marketing initiatives. ● Coordinates staff participation and creates photography schedules for print, digital, and web-based promotional items, including videos.● Places traditional and social advertisements in accordance with set budgets to maximize marketing mix results. ● Supervises team of social media assistant assistants and student workers. ● Writes for press releases, employee newsletters, alumni magazines, annual reports, strategic plans, and online news content. Solicit information, determine priorities, conduct interviews, write articles, and take photographs.

The Digital Communications Specialist oversees content marketing and social media strategies. This role is responsible for fueling digital presence by creating, curating, and disseminating content for Lindenwood websites, blogs, videos, social media, and digital account ads. Also functions as a key contributor to the office’s support of the institution through writing, editing, photography, newsgathering, art direction, and graphic design.

Saint Charles, Mo.

Responsible for writing, photography, project management, art direction, and media relations in support of various public relations and marketing initiatives.

August 2004 to November 2006, communications specialist; November 2006 to August 2008, public relations and marketing coordinator. Responsible for several aspects of public relations and marketing for three campuses, including media relations, writing, copy editing, website content management, and community relations.

Bachelor Of Arts - Ba, Mass Communications

Activities and Societies: Vision Leadership, St. Charles County (2008)LINDENWOOD UNIVERSITY, St. Charles, Missouri BA, Mass Communications.

Education record