Rachel Yates work email
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Rachel Yates personal email
I'm a digital and growth marketing professional with experience in multiple verticals like e-commerce marketing, destination marketing organizations, casino gaming marketing, automotive marketing and more.With eclectic experience ranging from large agencies to early-stage start-ups, my specialties include empathizing with users, and seeing the big picture while I execute the small details.
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Account DirectorMindgruveSeattle, Wa, Us -
Senior Account ManagerMindgruvemacarta Jun 2023 - PresentSan Diego, California, Us -
Media Account ManagerPart And Sum Jan 2023 - Jun 2023Brooklyn, New York, Us -
Digital Advertising ManagerBttn Apr 2022 - Nov 2022Seattle, Washington, Us-Developed and executed organic and paid growth marketing strategies for an early-stage e-commerce company in medical supply distribution-Focused on ROAS for product campaigns managed through Google Merchant Center and Google Ads-Collaborated with a hyper-focused growth team to develop partnerships with important stakeholders -Developed a vendor monetization program alongside merchandising team -Develop profit models and forecast key performance indicators for product-specific digital advertising campaigns -
Performance Marketing ManagerNoble Studios Dec 2020 - Apr 2022Reno, Nevada, Us-Implement, optimize and measure complexmultichannel digital marketing plans for clientsin a variety of verticals-Conceptualize and build paid search, paid social,display, programmatic and video campaigns formultiple clients-Manage paid channel budgets and optimize forsuccess against customized key performanceindicators-Develop and optimize organic content for userexperience and technical SEO value-Glean insights using Google Analytics andcommunicate value and opportunity to clientsusing Google Data Studio reporting-Technical SEO, content management andmigration for complex website builds -
Digital Marketing SpecialistNoble Studios Aug 2019 - Dec 2020Reno, Nevada, Us-Develop strategy and key performance indicatorgoals for multichannel digital marketingcampaigns-Optimize budget for paid advertising channels-Perform A/B testing via HubSpot emailmarketing for conversion rate success-Optimize organic content for improved SERPrankings-Measure channel performance using insightsfrom Google Analytics-Audit for SEO site health using tools likeSEMRush and Page Speed Insights
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Account ManagerGood Giant Jan 2019 - Aug 2019Mobile, Alabama, Us -
Account CoordinatorGood Giant Sep 2017 - Jan 2019Mobile, Alabama, UsWorked as one of the main points of contact on multiple local and remote accounts, and grew business for our clients while maintaining quality relationships. Project managed multiple media projects and guided production of various forms of collateral for clients. Worked closely on accounts related to gaming and entertainment, multi-make car dealerships, non-profit organizations, music festivals and food & beverage start-ups. Produced timely, thoughtful and creative campaigns while working flexibly with large and small teams, and with a variety of budgets.
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Administrative AssistantReno Local Food Group Apr 2017 - Sep 2017I handle office administrative needs for the multiple restaurant/wholesale group. I focus on maintaining the LLC's mission of stimulating small local business in the Reno/Tahoe region and supporting local agriculture for farm to table products. I reconcile invoicing and communicate closely with accounting to maintain and organize the group's finances and have streamlined our office inventory, ordering processes, and deposit recording structure.
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Account ExecutiveReno Media Group Oct 2016 - Feb 2017Reno, Nevada, UsI act as an account manager and sales representative for the radio broadcast group, starting by procuring clients through cold prospecting tactics and strategic lead-generation. I create customized campaign proposals for a variety of clients that include airtime broadcast schedules, promotional plans and strategic budget allocation to meet each client's needs, as well as write copy for radio spot ads that are relevant and on-brand for each client. I maintain relationships with advertising clients through constant communication and recommendations made with integrity, and earn revenue for the company by closing sales transactions. -
Campaign Public Relations Intern & CopywriterChanging Dynamics Sep 2014 - Dec 2014I managed all social media for candidate for Washoe County commissioner John Gavin by creating, garnering and maintaining an interactive online presence as well as adding and editing content published to his official website for candidacy. I ghostwrote and edited blog content on various websites for the consulting agency. I promoted and campaigned for other winning candidates during the 2014 midterm election and broadened my skill set by canvassing, cold-calling, and data entry for English and Spanish speaking communities in Reno.
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Social Media Marketing InternThe Abbi Agency Sep 2013 - Dec 2013Reno, Nevada, UsI managed all social media for the start-up project Social Pets, aimed to help veterinarians improve their customer service interaction, using online media management programs and resources. I reached out to new customers and increased online following for Pyramid Veterinary Hospital. I compiled contact lists, created original content and tracked site visitation and progress using analytical software.
Rachel Yates Skills
Rachel Yates Education Details
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University Of Nevada, RenoSpanish Language And Literature -
University Of Nevada, RenoJournalism
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Universidad De Pais VascoSpanish Language And Literature
Frequently Asked Questions about Rachel Yates
What company does Rachel Yates work for?
Rachel Yates works for Mindgruve
What is Rachel Yates's role at the current company?
Rachel Yates's current role is Account Director.
What is Rachel Yates's email address?
Rachel Yates's email address is ra****@****ios.com
What schools did Rachel Yates attend?
Rachel Yates attended University Of Nevada, Reno, University Of Nevada, Reno, Universidad De Pais Vasco.
What are some of Rachel Yates's interests?
Rachel Yates has interest in Nevada Concrete Canoe, Cooped Abroad, La Galleria Reno, Welcome To My Meme Page, 1 New Haven, The Xx, Lykke Li, Tasty, Alt J, Community.
What skills is Rachel Yates known for?
Rachel Yates has skills like Social Media, Customer Service, Strategic Communications, Creative Writing, Social Media Marketing, Event Planning, Public Speaking, Spanish Literature, Communication, Jewelry Design, Customer Relations, Microsoft Office.
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