Rachel Freeman, M. Ed

Rachel Freeman, M. Ed Email and Phone Number

Director of Communications and Marketing @ OCOM
Orlando, FL, US
Rachel Freeman, M. Ed's Location
Greater Orlando, United States, United States
Rachel Freeman, M. Ed's Contact Details

Rachel Freeman, M. Ed work email

Rachel Freeman, M. Ed personal email

n/a
About Rachel Freeman, M. Ed

Experienced Marketer with a demonstrated history of working in the education sector (primary, secondary, and post-secondary). Strong business development professional skilled in Sales (Admissions), Event Planning & Execution, Budget Management, Customer Service, Advertising and Integrated Marketing.

Rachel Freeman, M. Ed's Current Company Details
OCOM

Ocom

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Director of Communications and Marketing
Orlando, FL, US
Rachel Freeman, M. Ed Work Experience Details
  • Ocom
    Director Of Communications And Marketing
    Ocom
    Orlando, Fl, Us
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  • Ocom
    Director Of Communications And Marketing
    Ocom Jul 2023 - Present
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  • Windermere Preparatory School
    Marketing & Communications Manager
    Windermere Preparatory School Jan 2022 - Jul 2023
    Windermere, Fl, Us
    Manager of all marketing and communications for website, print & digital media, PR, blogs, and internal &external communications for the Windermere Prep Community.Set up and monitor complex multiple phases of the customer experience journey; triggers and automations with static and dynamic content, consistent with driving conversions and engagement.Developed and implemented ambitious and multi-faceted marketing plans to achieve enrollment goals, through research, determined proper budget proposals for marketing and admissions events.Developed specific email drip campaign to support conversion of boarding inquiries. Formulated a video & timeline campaign of "Day in the Life" of boarding students to support engagement of prospective students.Consistently review email deliverability and statistical data regarding KPIs.Coordinate and maintain editorial calendar to guide digital content production and publication.Manage and publish blog content; highlighting student success stories, academic accomplishments, and grant or award winners; collaborate with teachers for contextual support & quotes.Fierce adherence to brand and visual identity, utilizing standards in all marketing copy & content published on all media outlets, digital & print.Developed Brand Framework for Windermere Prep which is consistent with mission & values to identifyperspective clients and tailor advertisements and communications to specific constituents.Collaborated with regional team to develop new website consistent with visual and brand identity. Launch 12/22
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  • High Point University
    Assistant Director Of Student Outreach And Crm Management
    High Point University Jun 2021 - Jan 2022
    High Point, Nc, Us
    Collaborate with communications team to ensure all marketing pieces are consistent with brand identity and strategy; ensure all print pieces work in conjunction with digital marketing strategy.Key executer on all customer communications channels (Email, Mail & SMS) to acquire & nurture customers to meet (and exceed) enrollment goals.Set up and monitor complex multiple phases of CRM journeys, triggers and automations with static and dynamic content, consistent with driving conversions and engagement.Partner with communications team to deliver strategic guidance around audience segmentation and frequency.Execute key operational tasks, from creative briefs and HTML code editing to user segmentation, A/B testing, QA and deployment.Consistently review email deliverability and statistical data regarding KPIs.Train sub-groups on functionality and communication channels in which they can utilize tools for specific interactions with customer groups.
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  • The Village Tavern, Inc.
    Manager
    The Village Tavern, Inc. Apr 2019 - Jun 2021
    Winston-Salem, North Carolina, Us
    Collaborate with corporate office to ensure all marketing is aligned within the local brand identity and promote company's core values.Collaborate with third-party vendors (DoorDash, ChowNow) to ensure online menus are consistent with branding and promote specials or specific marketing promotions for our specific location.Utilized grass-roots marketing to promote store specials and encourage repeat guests. Provided PR for corporate office regarding special occasions of employees or guests.Manager Beer, Wine, and Liquor Inventory (Average $20,000 weekly). Inventory all items to review and forecasts sales and measure waste prevention/revenue loss.Member of management team which broke sales records weekly, monthly, and quarterly (December 2019).Execute key operational tasks resulting in greater productivity and higher customer satisfaction and repeat guests.Supervise and support all departments (FOH & BOH).Spearhead for online new-hire training program via "StellaTrainer". Review training videos and training information to ensure all data accurately reflects company standards and is the most up-to-date.Disseminate information to all staff regarding any changes within policy, procedures, day-to-day service. Review certifications and validate recipe knowledge.Address any customer complaints or compliments immediately and resolved any customer service needs or concerns.Managed online reviews and resolve any service issues mentioned.Designed to-go/takeout functions for restaurant in light of COVID-19 shutdown and restrictions; including new online ordering system, staff responsibilities and
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  • Lake Mary Preparatory School
    Marketing & Admissions Specialist
    Lake Mary Preparatory School Sep 2016 - Aug 2018
    Lake Mary, Florida, Us
    Responsible for recruitment and enrollment for day students, with a support role for boarding students. Responded to admission inquiries and guided prospective families through the admission process. Organized individual family visits and large open houses. Traveled specific regions for boarding student recruitment. Worked extensively to build relationships and student recruitment with local feeder schools. Assisted families through the financial aid application process. Conducted interviews and reviewed candidate files with Principals for admission. Developed multi-faceted marketing campaigns for enrollment and recruitment. Including re-vamp of existing website, promoted social media campaigns, collaborated with marketing agency for PPC, Google AdWords, and SEO for further marketing efforts. Produced extensively detailed brand guidelines for school including Do’s and Don’ts for marketing and promotional materials, printed collateral, usage of logo and font for website. Full scale development of guidelines for marketing and brand usage.Support Alumni program through marketing efforts including branding of membership cards, trophy and awards, as well as newsletter development.
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  • St. Luke'S Lutheran Church And School
    Director Of Marketing And Admissions
    St. Luke'S Lutheran Church And School Jul 2013 - Sep 2016
    Oviedo, Florida, Us
    Responsible for recruitment, enrollment, and retention of students. Responded to admission inquiries and guided prospective families through the admission process. Organized individual family visits and large open houses. Worked extensively to build relationship and student recruitment with local feeder schools. Developed networks among numerous constituencies to support admission goals. Assisted families through the financial aid application process. Conducted interviews and reviewed candidate files with Principals for admission. Marketing for the campus, which includes traditional print advertising as well as social media, and promotional events. Developed branded marketing materials.
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  • Lyman Rowing Association
    Women'S Head Rowing Coach
    Lyman Rowing Association Jul 2013 - May 2016
    Head Women's coach for Lyman High School. Competing in East Districts of Florida Region. Coached Middle School Program from August 2013 - May 2014, Varsity Women's Coach from August 2014 - May 2015, Varsity and Novice Women's Coach August 2015 - May 2016.
  • Texas Christian University
    Assistant Director Of Athletics Marketing
    Texas Christian University Oct 2010 - May 2012
    Fort Worth, Tx, Us
    Marketing for Women's BasketballOlympic Sport oversight: Swimming and Diving, Track and Field, Men's and Women's TennisBaseball Assistant: Kids' DaysSpecial Events: Meet the Frogs, Women's Clinic, Spring GameSeason Ticket Renewals, Group Ticket Sales, Frog Alley & Visiting Tailgates at Football Games
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  • University Of Texas At Arlington
    Marketing And Promotions Coordinator
    University Of Texas At Arlington Mar 2009 - Aug 2010
    Arlington, Tx, Us
    Marketing and promotions for all 14 sports at UTA
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  • University Of North Texas
    Marketing Assistant
    University Of North Texas Jul 2008 - Mar 2009
    Denton, Tx, Us
    assisted the director with all marketing campaigns for sports at UNT
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  • Kansas State University
    Marketing Intern
    Kansas State University Apr 2006 - May 2008
    Manhattan, Ks, Us
    Member of a student intern group that assisted with game day activities for all sports at KSU.
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  • University Of Houston
    Marketing Intern
    University Of Houston May 2007 - Aug 2007
    Houston, Tx, Us
    Assisted the Director of Marketing with planning and budget for the upcoming football season at UH.
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Rachel Freeman, M. Ed Skills

Event Management Sports Event Planning Social Media Advertising Sports Marketing Time Management Budgets Operations Management Facebook Promotions Media Buying Marketing Public Speaking Social Media Marketing International Admissions Admissions Copywriting Digital Media Digital Photography Marketing Copy Adobe Photoshop Indesign Adobe Creative Suite Website Administration Website Updating Sales Agent Recruitment International Sales Brand Development Brand Management Marketing Strategy Public Relations Strategic Planning Nonprofit Organizations Customer Service Leadership Web Services Web Content Writing Web Content Creation Email Marketing Communication Community Outreach Strategic Communications Graphic Design Microsoft Office Research Google Analytics Web Analytics

Rachel Freeman, M. Ed Education Details

  • Kansas State University
    Kansas State University
    Economics
  • The University Of Kansas
    The University Of Kansas
    Education Administration
  • The University Of Kansas
    The University Of Kansas
    General

Frequently Asked Questions about Rachel Freeman, M. Ed

What company does Rachel Freeman, M. Ed work for?

Rachel Freeman, M. Ed works for Ocom

What is Rachel Freeman, M. Ed's role at the current company?

Rachel Freeman, M. Ed's current role is Director of Communications and Marketing.

What is Rachel Freeman, M. Ed's email address?

Rachel Freeman, M. Ed's email address is ra****@****rep.com

What is Rachel Freeman, M. Ed's direct phone number?

Rachel Freeman, M. Ed's direct phone number is +140736*****

What schools did Rachel Freeman, M. Ed attend?

Rachel Freeman, M. Ed attended Kansas State University, The University Of Kansas, The University Of Kansas.

What skills is Rachel Freeman, M. Ed known for?

Rachel Freeman, M. Ed has skills like Event Management, Sports, Event Planning, Social Media, Advertising, Sports Marketing, Time Management, Budgets, Operations Management, Facebook, Promotions, Media Buying.

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