Rachel Freeman, M. Ed Email & Phone Number

Orlando, Fl, Us

Windermere, Fl, Us

Manager of all marketing and communications for website, print & digital media, PR, blogs, and internal &external communications for the Windermere Prep Community.Set up and monitor complex multiple phases of the customer experience journey; triggers and automations with static and dynamic content, consistent with driving conversions and engagement.Developed and implemented ambitious and multi-faceted marketing plans to achieve enrollment goals, through research, determined proper budget proposals for marketing and admissions events.Developed specific email drip campaign to support conversion of boarding inquiries. Formulated a video & timeline campaign of "Day in the Life" of boarding students to support engagement of prospective students.Consistently review email deliverability and statistical data regarding KPIs.Coordinate and maintain editorial calendar to guide digital content production and publication.Manage and publish blog content; highlighting student success stories, academic accomplishments, and grant or award winners; collaborate with teachers for contextual support & quotes.Fierce adherence to brand and visual identity, utilizing standards in all marketing copy & content published on all media outlets, digital & print.Developed Brand Framework for Windermere Prep which is consistent with mission & values to identifyperspective clients and tailor advertisements and communications to specific constituents.Collaborated with regional team to develop new website consistent with visual and brand identity. Launch 12/22

High Point, Nc, Us

Collaborate with communications team to ensure all marketing pieces are consistent with brand identity and strategy; ensure all print pieces work in conjunction with digital marketing strategy.Key executer on all customer communications channels (Email, Mail & SMS) to acquire & nurture customers to meet (and exceed) enrollment goals.Set up and monitor complex multiple phases of CRM journeys, triggers and automations with static and dynamic content, consistent with driving conversions and engagement.Partner with communications team to deliver strategic guidance around audience segmentation and frequency.Execute key operational tasks, from creative briefs and HTML code editing to user segmentation, A/B testing, QA and deployment.Consistently review email deliverability and statistical data regarding KPIs.Train sub-groups on functionality and communication channels in which they can utilize tools for specific interactions with customer groups.

Winston-Salem, North Carolina, Us

Collaborate with corporate office to ensure all marketing is aligned within the local brand identity and promote company's core values.Collaborate with third-party vendors (DoorDash, ChowNow) to ensure online menus are consistent with branding and promote specials or specific marketing promotions for our specific location.Utilized grass-roots marketing to promote store specials and encourage repeat guests. Provided PR for corporate office regarding special occasions of employees or guests.Manager Beer, Wine, and Liquor Inventory (Average $20,000 weekly). Inventory all items to review and forecasts sales and measure waste prevention/revenue loss.Member of management team which broke sales records weekly, monthly, and quarterly (December 2019).Execute key operational tasks resulting in greater productivity and higher customer satisfaction and repeat guests.Supervise and support all departments (FOH & BOH).Spearhead for online new-hire training program via "StellaTrainer". Review training videos and training information to ensure all data accurately reflects company standards and is the most up-to-date.Disseminate information to all staff regarding any changes within policy, procedures, day-to-day service. Review certifications and validate recipe knowledge.Address any customer complaints or compliments immediately and resolved any customer service needs or concerns.Managed online reviews and resolve any service issues mentioned.Designed to-go/takeout functions for restaurant in light of COVID-19 shutdown and restrictions; including new online ordering system, staff responsibilities and

Lake Mary, Florida, Us

Responsible for recruitment and enrollment for day students, with a support role for boarding students. Responded to admission inquiries and guided prospective families through the admission process. Organized individual family visits and large open houses. Traveled specific regions for boarding student recruitment. Worked extensively to build relationships and student recruitment with local feeder schools. Assisted families through the financial aid application process. Conducted interviews and reviewed candidate files with Principals for admission. Developed multi-faceted marketing campaigns for enrollment and recruitment. Including re-vamp of existing website, promoted social media campaigns, collaborated with marketing agency for PPC, Google AdWords, and SEO for further marketing efforts. Produced extensively detailed brand guidelines for school including Do’s and Don’ts for marketing and promotional materials, printed collateral, usage of logo and font for website. Full scale development of guidelines for marketing and brand usage.Support Alumni program through marketing efforts including branding of membership cards, trophy and awards, as well as newsletter development.

Oviedo, Florida, Us

Responsible for recruitment, enrollment, and retention of students. Responded to admission inquiries and guided prospective families through the admission process. Organized individual family visits and large open houses. Worked extensively to build relationship and student recruitment with local feeder schools. Developed networks among numerous constituencies to support admission goals. Assisted families through the financial aid application process. Conducted interviews and reviewed candidate files with Principals for admission. Marketing for the campus, which includes traditional print advertising as well as social media, and promotional events. Developed branded marketing materials.

Head Women's coach for Lyman High School. Competing in East Districts of Florida Region. Coached Middle School Program from August 2013 - May 2014, Varsity Women's Coach from August 2014 - May 2015, Varsity and Novice Women's Coach August 2015 - May 2016.

Fort Worth, Tx, Us

Marketing for Women's BasketballOlympic Sport oversight: Swimming and Diving, Track and Field, Men's and Women's TennisBaseball Assistant: Kids' DaysSpecial Events: Meet the Frogs, Women's Clinic, Spring GameSeason Ticket Renewals, Group Ticket Sales, Frog Alley & Visiting Tailgates at Football Games

Arlington, Tx, Us

Marketing and promotions for all 14 sports at UTA

Denton, Tx, Us

assisted the director with all marketing campaigns for sports at UNT

Manhattan, Ks, Us

Member of a student intern group that assisted with game day activities for all sports at KSU.

Houston, Tx, Us

Assisted the Director of Marketing with planning and budget for the upcoming football season at UH.

Business Administration, Marketing, Economics

Master Of Education (M.Ed.), Education Administration

Master'S Degree, Educational Leadership And Administration, General