Marketing Program Manager, Ii
San Francisco, California, Us
As a Marketing Program Manager, I played a large role in bringing campaigns to life that are local, national, and global in scope.My primary responsibility was to manage internal stakeholders, including strategists, designers, product managers, owned channel leads, and field marketers to ensure campaigns launch on time and represent the Brand strategy. Below are some of the most rewarding campaigns I've helped launch: • National Program Manager for the 2018 Global Pride Campaign. As the campaign owner across the US and Canada, I was responsible for managing stakeholders in 25 cities, creating a scalable playbook for teams to leverage and execute against, working with global teams to scale our playbook to their mega regions, and working alongside procurement to secure and source tens of thousands of activation materials. This campaign resulted in an organic increase in positive Brand Health Metrics including "Uber is a brand for me" and "Uber is a brand I'm proud to drive with”.• National Program Manager for the 2018 Reasons to Ride Campaign in partnership with MADD. As the campaign owner across the US, I was responsible for working alongside our production and creative teams to bring to life a 60s spot used in programmatic and social ads, and partnering with internal stakeholders to go-to-market with press, CRM, and Social. • National Program Manager for the 2017 Uber Ice Cream Campaign in partnership with McDonald’s. As the campaign owner across the US & Canada, I was responsible for managing stakeholders in our top 10 cities, creating a scalable playbook for teams to leverage and execute against, working alongside procurement to secure and source tens of thousands of activation materials, and running post-campaign analysis. This campaign proved to be the most positively received Uber Ice Cream campaign to date, with a 10% shift in brand favorability and positive social sentiment.Partnership & Campaign highlights include: