My expertise sits at the intersection of social impact, culture, creators, entertainment, and wellness.I specialize in strategic partnerships, integrated campaign management, events and programming, and brand strategy, and offer deep knowledge and understanding of the consumer startup ecosystem.Some of my recent clients include Cameo, Project Healthy Minds, Hey Jane, MasterClass, Summer Health, Pinch, and EdTech Week.

Bee2Be's mission is to harness the power of bees to drive sustainable solutions for businesses, communities, and the environment.

Nova is a woman-owned consulting company that serves as a project manager and owner's rep for complex venue projects. I advise their team on select brand marketing strategies and content initiatives.

Created by Mallory Contois - the old girls club is an invite-only community of executive women in technology, marketing, and venture where the currency is favors, shared information, supportive connections, and allyship.

Member of Sunday Dinner Community, a curated slack channel designed to support leaders in the marketing & creative community!

Supporting Started's 10th annual EdTech Week festival, convening leaders, investors, entrepreneurs, and educators to shape the future of learning and the global workforce.

Project Healthy Minds is a Millennial & Gen Z-driven mental health tech non-profit startup. Project Healthy Minds is democratizing access to mental health services by building the world’s first digital mental health marketplace, destigmatizing mental health by partnering with culture-makers, and improving access and affordability by advocating for innovative workplace investments in employee mental health.Partnership & Campaign highlights include:

The medspa that comes to you.DM me for an in-depth case study from my time working with Pinch to build their GTM partnerships strategy and scalable playbook.

MasterClass is the streaming platform where the world's best come together so anyone, anywhere, can access and be inspired by their knowledge and stories.

Hey Jane is healthcare, on your own terms. As the most-trusted, most-funded virtual clinic offering telemedicine abortion care, we’re proudly putting the power back in people’s hands by providing care that’s private, safe, supportive, accessible, and convenient.

Brightly's media platform scales conscious consumerism through better habits, products, and partnerships that make sense for people and the planet.

My role as an employer brand consultant was to partner with key cross-functional stakeholders to identify business needs and assess the current status of Cameo's employer brand. This included initiatives such as recruitment marketing tactics and partnerships, employee retention efforts, and people operations practices and processes. I also led the strategy, wireframing and project management to lauch Cameo's new Careers page in July 2022.

My role on the growth marketing team was to lead end-to-end integrated marketing campaign strategies and project management associated with Cameo's seasonal and brand initiatives such as Holiday, Valentine's Day, Pride and Women's History Month. This included charity and brand partner management, concept creation, go-to-market planning, creative and channel reviews, execution, and analysis.Partnership & Campaign highlights include:

aSweatLife is a best-in-class media company that helps you live your best life through mindfulness, nutrition, community, and empowerment.

With no clear path to return, thousands are turning to Prowess Project. We help caretakers and career-pivoters upskill as OBMs and connect them with jobs that fit both their work and home lives.

• Led partnership strategy by working with businesses and brands across Chicago, Arizona and Colorado to provide unique offerings and experiences that aligned with the X Co.'s mission of existing to improve the way we interact. • Curated and commissioned 12 artists to create one-of-a-kind murals, installations, and sculptures for the X Denver building. Projects ranged from a 10,000sf exterior mural to custom neon signs and elevator panel graphics. I project managed artists through creative briefs, concepting, content creation, and execution and managed a $400,000 budget.• Created The Founders Circle, which is a group of 20 local influencers and tastemakers who were the foundation to open X Denver's apartment building and inaugural social club, featuring influencers such as Elliott Clark of Apartment Bartender, and fashion designer, Emi Zerr. • Partnered with Cait Pappas of Nest Out West to design and procure accessories for model units. Goals centered around smart product curation, creating a shoppable experience for prospective tenants, and unique content creation.

• Created national partnership opportunities and programming campaigns that scaled across the portfolio to raise brand awareness and increase engagement with hotel guests, students, and locals within our university-anchored markets. The most rewarding campaign was a mental-health awareness initiative with Happy Not Perfect and Poppy Jamie, where we hosted wellness workshops for 500+ college students across the country.• Managed a team as well as consultants and freelancers• Developed and executed buzzy hotel launch activations for 10 propertiesPartnership & Campaign highlights include:

As a Marketing Program Manager, I played a large role in bringing campaigns to life that are local, national, and global in scope.My primary responsibility was to manage internal stakeholders, including strategists, designers, product managers, owned channel leads, and field marketers to ensure campaigns launch on time and represent the Brand strategy. Below are some of the most rewarding campaigns I've helped launch: • National Program Manager for the 2018 Global Pride Campaign. As the campaign owner across the US and Canada, I was responsible for managing stakeholders in 25 cities, creating a scalable playbook for teams to leverage and execute against, working with global teams to scale our playbook to their mega regions, and working alongside procurement to secure and source tens of thousands of activation materials. This campaign resulted in an organic increase in positive Brand Health Metrics including "Uber is a brand for me" and "Uber is a brand I'm proud to drive with”.• National Program Manager for the 2018 Reasons to Ride Campaign in partnership with MADD. As the campaign owner across the US, I was responsible for working alongside our production and creative teams to bring to life a 60s spot used in programmatic and social ads, and partnering with internal stakeholders to go-to-market with press, CRM, and Social. • National Program Manager for the 2017 Uber Ice Cream Campaign in partnership with McDonald’s. As the campaign owner across the US & Canada, I was responsible for managing stakeholders in our top 10 cities, creating a scalable playbook for teams to leverage and execute against, working alongside procurement to secure and source tens of thousands of activation materials, and running post-campaign analysis. This campaign proved to be the most positively received Uber Ice Cream campaign to date, with a 10% shift in brand favorability and positive social sentiment.Partnership & Campaign highlights include:

Partnerships & Business Development• Negotiated high-profile partnerships with clientele across a diverse group of industries including professional sports teams, live entertainment influencers, major music festival organizers, retail stores, global food brands, iconic clothing and lifestyle brands, and national automobile services• Led partnership negotiations and campaign creation for following clientele: University of Texas Athletics, Tipsy Elves, Yoobi, C3Presents Lollapalooza and Jiffy Lube•Crafted Uber’s national ‘Safe Rides’ strategy for university-funded subsidized student rides programs resulting in the successful launch of programs at major Universities such as the University of Central Oklahoma and University of Southern CaliforniaPeople Management & Development• Planned and executed Meyers-Briggs Personality Assessment Session for team of 30 • Selected to mentor 2 city Marketing Managers for 2016-2017Strategy & Planning•Created effective marketing collateral including presentation decks, case studies, blog posts, account management toolkits and one-pagers for both internal teams and external partners• Contributed to quarterly strategy and planning roadmap for Live Entertainment Partnerships in the US & Canada •Coordinated internal stakeholder management between Business Development, Field Marketing, Product, Policy, and Engineering teams to scale national campaigns for maximum impact and operational efficiency •Designed and implemented Global Partnerships Training for hundreds of internal teams to use to increase the speed and efficiency in which campaigns were scaled and implementedPartnership & Campaign highlights include:

Project Management •Project managed Uber’s largest global marketing stunt, Uber Ice Cream, by training 200+ Marketing Managers, crafting a global communications strategy and leading procurement processes across 252 cities, 57 countries and 6 continents Partnerships & Business Development•Established a strong community presence by partnering with hundreds of local and national businesses, brands, and influencers and managed on the ground efforts for some of the largest events in Austin including Austin City Limits Music Festival and SXSW. Other clientele included: Austin Pets Alive, Circuit of the Americas, Taco Cabana, Lululemon, and Lemi Shine • Worked with influencers for unique on-demand activations to build brand affinityPeople Management• Managed a team of five Marketing Managers tasked with covering a large territory that included Austin, San Antonio, and the state of OklahomaPartnership & Campaign highlights include: