Rachel Kulkarni Email & Phone Number

Madison, Wi, Us

Madison, Wisconsin, United States

Deliver a robust go-to-market strategy to drive strong lead development and conversion across multiple channels. Manage team (both internal and contractor) to execute on strategy while providing measurable results. Refresh and management of the Pii brand to accurately communicate value proposition in a client-centric and memorable way.

Remote

• Lead go-to-market strategy for 2 business units totaling $2B in revenue in 2022• Execute customer-centric marketing to drive high funnel velocity from awareness to win• Lead generation to build a marketing funnel leading to ~20% of sales funnel globally• Manage multi-channel execution across social media, website, SEO/SEM, content marketing, email, events• Capture and analyze data to drive performance and optimize spend• Align regional marketing in North America, Europe and APAC to global strategy

Remote

Design, implement, track, and iterate the omnichannel marketing campaign strategy for the worldwide oral solid dose pharma services.

Madison, Wisconsin, United States

Rogers, Arkansas, United States

Build out and standardize eCommerce processes for client journey- from lead development, through brand and competitive assessment, to retail strategy for selling on Amazon, Walmart, or DTC, to web development and fulfillment, to ongoing optimization strategies. By creating strong process maps, we hope to streamline the onboarding of new staff members, decentralize critical industry knowledge, create more efficiencies in our current client engagement, and communicate our services in a more cohesive and consistent way to prospects.

Madison, Wisconsin

Creating strong internal brand presence and physical branding at headquarters and historic sites. Market segmentation research and marketing asset utilization and optimization

Longmont, Co

Provides evaluation & implementation of:Strategic planningEvent sponsorshipsMarketing StrategyAnnual Fund developmentMajor Gift and Planned Giving programsDonor RelationsMarket SegmentationCustomer Acquisition and Retention

Boulder, Co

Identified, cultivated and solicited annual fund and major gift donors for gifts up to $250,000;Managed portfolio of 60+ prospects;Develop research, plans and implementations for market segment solicitations to include but not limited to young alumni, season ticket holders and lapsed donors;Redesigned and updated Buff Club website;Managed all fundraising, engagement and stewardship activities associated with Ralphie’s Kids Roundup, Buffalo Belles and CU Ski Team

Denver, Co

Developed standard operating procedures for new donor acquisition, portfolio management, major gift solicitation, and donor retention;Market Segmentation and targeted appeals strategy;Identified and qualified major donor prospects capable of gifts $25,000 and greater;Cultivated and solicited individuals, corporations, and organizations for major gifts up to $30,000;Managed donor advised funds program;Managed the stewardship of major individual and corporate donors;

Denver, Co

Coordinated annual fund renewal and acquisition segment appeals;Managed largest donor advised fund;Successfully solicited annual fund gifts up to $5,000;Developed and managed the stewardship program;Organized donor-driven special events around the country;Built and maintained relationships with donors and planned givers

Boulder, Co

Designed and implemented marketing plans for niche market products;Researched special distribution channels;Wrote press releases and copy that appeared in regional publications including Sunset Magazine, Rocky Mountain News and Denver Post

Boulder, Co

Created annual fundraising event, “Ready, Set, Read Fun Run & Fair”;Organized and managed Fun Run volunteer board;Solicited corporate sponsorships and donations;Designed and implemented marketing strategy for event;Developed sales collateral;Recruited and coordinated volunteers;Managed day of event logistics

Master Of Business Administration - Mba, Brand And Product Managment

Activities and Societies: Certificate in Business Analytics

Bs Business Administration, Marketing