Rachel Lacour Niesen Email & Phone Number

Atlanta, Ga, Us

Atlanta, Ga, Us

Atlanta, Ga, Us

Responsible for elevating key areas of the ShootProof brand, including product marketing and content strategy. Manage a growing team of senior content developers to drive product adoption and refine brand messaging. Partner with cross-functional leaders to develop comprehensive go-to-market strategies for products and features.

Atlanta, Ga, Us

We create tools that help photographers build successful and sustainable businesses. ShootProof is committed to helping photographers focus on what matters most.

Co-Founder & Steward of Stories. We're on a mission to save family stories, one photo at a time.http://savefamilyphotos.com

Photographers and digital asset management consultants committed to capturing and conveying the stories of organizations and institutions.

MatchStick Strategies is now Plume & Post – a marketing agency that works with clients to create inbound marketing strategies that reach big-picture business goals like lead generation and conversion.We collaborate with clients to create content that attracts an audience of loyal readers and prospective customers. We do this through services like: • Brand positioning• Audience analysis• Content strategy creation and implementation• Editorial Calendar and blog management• Corporate communications and messaging• Copywriting and editing• Media relations• HubSpot implementation

Torrance, Us

Drove adoption and utilization of software by cultivating in-person and online communities. Conceptualized and executed a content strategy that hinged on a company blog, The Photo Life, an online resource for professional photographers that provides inspiration and education. Pictage is a software and services company that helps professional photographers succeed. Pictage hosts images from over 1 million events shot by 11,000+ subscribed photographers and provides tools to help them manage and grow their businesses. • Founded and served as editor of The Photo Life – conceptualizing, creating, and editing content• Led team of content curators who created, collected and edited resources for The Photo Life• Oversaw social media strategy, worked with marketing to build brand loyalty via online content• Conceptualized and managed creation of instructional podcasts and white papers that increased revenue through adoption of Pictage services and products• Coordinated in-person support communities – 50+ national Pictage User Groups (PUGs) and annual Partner Convention for Pictage members

Akron , Oh, Us

Developed and executed print and online marketing campaigns, leveraging content marketing and social media channels to drive growth of subscriber base. Led software developers and sales staff in a national training tour to increase awareness and adoption of the software. Coordinated three national trade show appearances and a philanthropic program that awarded 10-12k grants to photographers pursuing documentary projects. Served as a business development strategist on the executive team that led the company through an acquisition in 2010.• Crafted, refined and implemented ShootQ's storytelling and messaging framework• Created and oversaw content strategy, including website content, blog series, customer success stories, product and company videos, and white papers• Created sticky content that drove brand awareness and generated user growth• Developed ongoing campaign and product messaging• Managed social media strategy and execution• Collaborated with sales and development teams on product messaging• Engaged with user base, synthesized feedback into insights that improved ShootQ's feature set• Managed all aspects of PR – from product talking points to press releases and media coverage• Developed PR initiatives and managed ShootQ's relationship with PR Agency• Cultivated and managed relationships with vendors and partners to optimize marketing initiatives• Served as concept developer and copywriter for customer-focused communications

Co-founder of photography studio based in Atlanta, Ga., serving international clientele. Lead photographer and photography instructor.• Applied training in photojournalism to wedding photography services catering to discerning clients• Named one of the "Top 10 Wedding Photographers in the World" by American Photo magazine• Organized and led workshops for professional photographers, both independently and at industry conventions. Subjects included general business, marketing and visual storytelling• Gained sales and customer support experience by working directly with consumers• Designed and executed branding and marketing campaigns that drove LaCour to be among the most profitable wedding studios in the United States

Bj, Journalism, Art History

Bachelor Of Journalism, Journalism And Art History

Education record