Clients: Nike, Netflix, Microsoft, Genius, Away, Hallmark

Clients: P&G (Gillette and Venus) and IHG* Created and presented strategic briefs for creative teams, clients, and new business pitches* Conducted competitive and social audits to identify new positioning opportunities for brands both nationally and globally* Initiated Cultural Snapshots, a weekly presentation of relevant cultural trends and consumer behaviors made actionable for brands* Coordinated economic research in order to guarantee client success in a potential downturn* Assisted in the creation of a global social media playbook

Client: Nissan* Brief creative teams on digital ecosystem deliverables such as DCO Display and Paid Static Social* Served as the day-to-day contact with Nissan's Marketing Intelligence department to execute qualitative & quantitative consumer research* Developed concept & copy-testing objectives to guide ad initiatives* Developed POVs to generate best practices for campaign optimization

Clients: Jif, Smucker's, Uncrustables, Folgers, Dunkin', Cafe Bustelo* Wrote social activation briefs for nationwide campaigns* Supported the team through social listening research to uncover relevant trends, insights, and observations* Pitched strategic briefs to creative teams and externally to the client

• Writing creative briefs for spec campaigns and real clients• Conducting primary and secondary research with the goal of finding insights about brands and consumers• Managing teams of creative, account, and strategy students in order to complete research and campaigns in a timely manner• Planning and executing the annual senior recruiting event for over 100 attendees• Creating and pitching campaign strategies to clients, faculty, and fellow students

• In charge of the ideation, strategy, writing, and implementation of all organic social media content (Instagram, Facebook, Twitter, and LinkedIn)• Grew Instagram following from 0 to 17.9K in under two years• Conducted and wrote several case studies highlighting customer’s success with billboard advertising• Wrote and tested several email marketing strategies• In charge of managing engagement with customers via social media, establishing the brand’s personal voice• Ideation of self-promotional campaigns on over1,000 billboards nationwide

• Created a system for pulling and analyzing Instagram, Facebook and website analytics weekly and bi-monthly• Wrote and designed newsletters, creating affiliate links for featured items • Created the ads and audience for first paid social ads• Learned how to manage partnerships and an e-commerce website• Wrote scripts for weekly Facebook and Instagram lives.• Pulled content for daily viral tagging

• Revamped the Instagram content and posting strategy resulting in a 125% increase in organic following• Created a content creation program, giving the company free content to post on social channels throughout the year• Created promotional campaigns, edited pictures, and videos