Social Media Director with a proven track record in elevating brand awareness and driving engagement and fundraising efforts through strategic social media initiatives.- Develop and execute comprehensive social media strategies to enhance brand visibility and boost fundraising efforts.- Craft engaging content for various social media platforms, including the creation and editing of posts to maximize engagement and drive successful campaigns.- Actively engage with the social media community, fostering connections, increasing transparency, and boosting overall engagement.- Monitor social media analytics to identify opportunities for optimizing reach and engagement.- Produce compelling short and long-form videos showcasing rescue efforts, resulting in expanded audience reach and heightened engagement.Key Achievements:- Email Marketing: Implement a biweekly newsletter and email-blast strategy, achieving a 29% increase in Open Rates on MailChimp.- Promotional Planning: Develop monthly promotional ideas; contribute to event planning and organization; spearhead new program launches to generate leads and brand awareness.- Fundraising: Create and execute successful fundraisers and campaigns to further nonprofit's mission and boost awareness.- Video Creation: Produce captivating videos, ranging from light-hearted fun to emotionally impactful content, tailored for different platforms.- Graphic Design: Create printed and digital graphic design requirements for social media, campaigns, promotions, and in-person events.- Copywriting: Craft compelling copy for campaigns, events, donor packages, email blasts, website pages, and advertisements, effectively communicating the organization's mission and objectives.