Rachel Lasky Email & Phone Number

Richmond, VA, US

• Oversees $3.5M annually in client work, project costs, resources, scope, schedules and performance across a variety of public and private sector clients
• Provides customer-centric strategies and coordinates the conception, design, and delivery of communications, strategic visuals and interactive products
• Manages team of 15+ content strategists and designers to create visual communications and solutions
• Provides insight and planning for strategic off-sites for C-suite executives, working directly with clients to establish scope and exercises and facilitate execution and collaborating with industry leaders to provide.
• Manages and works directly with new and existing clients to define project scopes and requirements
• Crafts and manages proposals and contracts for new and existing clients including a multi-million dollar competitive bid

Washington D.C. Metro Area

• Leveraged design thinking principles to develop off-sites and provide customer-centric marketing and communications solutions
• Coordinated the conception, design, and delivery of infographics, communications, strategic visuals, and interactive and web products

Alexandria, Virginia

• ►American Institute of Architects
• Interim Director of Digital Marketing focused on membership marketing and AIA Convention 2016
• Developed marketing strategy and action plan leading to increased early registration
• Wrote and edited email marketing copy and recommended digital ad/retargeting tactics and processes for tracking analytics ►Honey House Provide strategic business and marketing direction and guidance to define and.

Washington D.C. Metro Area

• Oversaw marketing and managed business development for consulting firm specializing in membership organizations
• Developed and implemented firm’s digital, content and business development strategies
• Applied market research, competitive analysis and metrics to inform client marketing and digital strategies and maximize performances
• Consulted for digital marketing expertise and developed and implemented strategies through design, concepts and copywriting to drive clients’ revenues
• Directed and leveraged SEM/SEO, social media and email strategies to drive engagement and support client goals
• Strategized, wrote and managed approx. 250 proposals in response to RFPs and other inquiries annually, resulting in 195% revenue growth and 14 new employees

Washington D.C. Metro Area

Washington D.C. Metro Area

Alexandria, Virginia

• Formulated client branding and marketing strategies for agency foundation, real estate, technology and corporate clients, while in graduate school full-time
• Provided account and interactive strategy and guidance on advertising campaigns, branding and website design and development
• Crafted brand attributes and messaging to support national foundation
• Conducted market and stakeholder research; analyzed’ market landscapes
• Audited marketing initiatives, SEO, site navigation and site content
• Wrote press releases and creative briefs

• Oversaw opening of 30,000 sq.-foot contemporary art museum and sculpture garden
• Managed and executed logistics for 70 exhibitions, marketing, media relations, operations, development, $750,000 budget, scheduling, and event planning
• Supervised and managed Chief Registrar and Preparator, 14 undergraduate and graduate student assistants, and 60 volunteer docents
• Designed and managed the production and content of all museum’s promotional materials and publications by working with external and internal stakeholders

Washington D.C. Metro Area

Washington D.C. Metro Area

Greater New Orleans Area

Greater New Orleans Area

Ms, Marketing

Ma, Management And Art History

Ba, Art History And Sociology

Certificate, Advanced Graphic And Web Design