Rachel Lasky Email and Phone Number
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Team-oriented leader with a track record of creating and implementing innovative strategies that engage and spark action. Significant experience with associations, museums, federal agencies and other mission-oriented organizations. Expertise in leveraging research and analytics to develop, implement and manage creative strategies and programs.
Throughline, Inc.
View- Website:
- throughline.com
- Employees:
- 119
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Vice President, Federal Civilian And CommercialThroughline, Inc.Richmond, Va, Us
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Vice President, Marketing, Sales + InnovationThroughline, Inc. Apr 2023 - Present
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Portfolio DirectorThroughline, Inc. Jul 2021 - Apr 2023
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Senior Consultant & StrategistThroughline, Inc. Dec 2018 - Jun 2021
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Co-Sector Lead / StrategistThroughline, Inc. Feb 2017 - Nov 2018• Oversees $3.5M annually in client work, project costs, resources, scope, schedules and performance across a variety of public and private sector clients• Provides customer-centric strategies and coordinates the conception, design, and delivery of communications, strategic visuals and interactive products • Manages team of 15+ content strategists and designers to create visual communications and solutions • Provides insight and planning for strategic off-sites for C-suite executives, working directly with clients to establish scope and exercises and facilitate execution and collaborating with industry leaders to provide value• Manages and works directly with new and existing clients to define project scopes and requirements • Crafts and manages proposals and contracts for new and existing clients including a multi-million dollar competitive bid • Manages creation of presentations and keynotes for C-suite and executives to foster change within large organizations and industries• Co-lead and program manager for DC office
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Senior Marketing StrategistMaga Design, Inc. Apr 2016 - Feb 2017Washington D.C. Metro Area• Leveraged design thinking principles to develop off-sites and provide customer-centric marketing and communications solutions• Coordinated the conception, design, and delivery of infographics, communications, strategic visuals, and interactive and web products
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Strategic Marketing ConsultantThe American Institute Of Architects (Aia) May 2015 - Apr 2016Alexandria, Virginia►American Institute of Architects • Interim Director of Digital Marketing focused on membership marketing and AIA Convention 2016 • Developed marketing strategy and action plan leading to increased early registration• Wrote and edited email marketing copy and recommended digital ad/retargeting tactics and processes for tracking analytics ►Honey House Provide strategic business and marketing direction and guidance to define and launch real estate and concierge company -
Senior Business Development And Marketing ManagerMckinley Advisors May 2014 - May 2015Washington D.C. Metro Area• Oversaw marketing and managed business development for consulting firm specializing in membership organizations• Developed and implemented firm’s digital, content and business development strategies• Applied market research, competitive analysis and metrics to inform client marketing and digital strategies and maximize performances• Consulted for digital marketing expertise and developed and implemented strategies through design, concepts and copywriting to drive clients’ revenues• Directed and leveraged SEM/SEO, social media and email strategies to drive engagement and support client goals• Strategized, wrote and managed approx. 250 proposals in response to RFPs and other inquiries annually, resulting in 195% revenue growth and 14 new employees• Led two website redesigns leading to an enhanced user experience, elevated brand reputation and increased sales for firm• Created and owned data-centric systems and processes to track and optimize KPIs and marketing effortsClients: American Alliance of Museums, Independent Film & Television Alliance, American Society of Anesthesiologists, Electronic Transactions Association and others -
Business Development And Marketing ManagerMckinley Advisors Jun 2013 - May 2014Washington D.C. Metro Area
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Marketing ManagerMckinley Advisors Aug 2010 - Jun 2013Washington D.C. Metro Area
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Interactive And Account Strategy ConsultantGrafik Marketing Communications Sep 2009 - May 2010Alexandria, Virginia• Formulated client branding and marketing strategies for agency foundation, real estate, technology and corporate clients, while in graduate school full-time• Provided account and interactive strategy and guidance on advertising campaigns, branding and website design and development• Crafted brand attributes and messaging to support national foundation• Conducted market and stakeholder research; analyzed’ market landscapes• Audited marketing initiatives, SEO, site navigation and site content• Wrote press releases and creative briefs• Managed project budgets ranging from $50K-$300K -
Assistant DirectorAmerican University Museum Jun 2006 - May 2008• Oversaw opening of 30,000 sq.-foot contemporary art museum and sculpture garden• Managed and executed logistics for 70 exhibitions, marketing, media relations, operations, development, $750,000 budget, scheduling, and event planning• Supervised and managed Chief Registrar and Preparator, 14 undergraduate and graduate student assistants, and 60 volunteer docents• Designed and managed the production and content of all museum’s promotional materials and publications by working with external and internal stakeholders -
Gallery ManagerAmerican University Museum Jun 2005 - Jun 2006Washington D.C. Metro Area
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Senior Program AssociateThe National Academies Oct 2004 - Jun 2005Washington D.C. Metro Area -
Graduate Assistant, ExhibitionsOgden Museum Of Southern Art Jan 2004 - May 2004Greater New Orleans Area -
Marketing And Development AssociateNew Orleans Hillel Jun 2002 - Oct 2003Greater New Orleans Area
Rachel Lasky Skills
Rachel Lasky Education Details
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Management And Art History -
Art History And Sociology -
Advanced Graphic And Web Design
Frequently Asked Questions about Rachel Lasky
What company does Rachel Lasky work for?
Rachel Lasky works for Throughline, Inc.
What is Rachel Lasky's role at the current company?
Rachel Lasky's current role is Vice President, Federal Civilian and Commercial.
What is Rachel Lasky's email address?
Rachel Lasky's email address is rl****@****ign.com
What is Rachel Lasky's direct phone number?
Rachel Lasky's direct phone number is +120233*****
What schools did Rachel Lasky attend?
Rachel Lasky attended The Johns Hopkins University - Carey Business School, Tulane University - A.b. Freeman School Of Business, Tulane University, Corcoran School Of The Arts And Design At The George Washington University.
What are some of Rachel Lasky's interests?
Rachel Lasky has interest in Civil Rights And Social Action, Animal Welfare, Education, Arts And Culture.
What skills is Rachel Lasky known for?
Rachel Lasky has skills like Digital Marketing, Marketing Strategy, Digital Strategy, Marketing Communications, Social Media, Nonprofits, Branding And Identity, Strategy, Marketing, Market Research, Business Development, Proposal Writing.
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