Rachelle P.

Rachelle P. Email and Phone Number

Branding, Marketing, Data Analyst, Social Media Management @ Shell Social & Strategies
Alexandria, VA, US
Rachelle P.'s Location
Alexandria, Virginia, United States, United States
About Rachelle P.

Experienced Marketing and social Media Manager with a proven track record of developing comprehensive social media strategies tailored to meet business objectives. With expertise in community management, copywriting, branding, and creating engaging content for social media posts, ads, and captions. I specialize in elevating brands through strategic and impactful online presence.

Rachelle P.'s Current Company Details
Shell Social & Strategies

Shell Social & Strategies

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Branding, Marketing, Data Analyst, Social Media Management
Alexandria, VA, US
Website:
visitalexva.com
Employees:
19
Rachelle P. Work Experience Details
  • Shell Social & Strategies
    Branding, Marketing, Data Analyst, Social Media Management
    Shell Social & Strategies
    Alexandria, Va, Us
  • Visit Alexandria
    Content Creator
    Visit Alexandria Sep 2023 - Present
  • Shell Social & Strategies
    Social Media Management & Digital Marketing
    Shell Social & Strategies Feb 2020 - Present
    Washington, District Of Columbia, United States
    Social Media Management: * Develop & implement social media strategies & campaigns. * Create, curate, and schedule engaging content for various social media platforms. * Engaging ,respond to inquiries, & address customer service issues. * Analyze social media metrics & use insights to optimize strategies & content. * Stay up to date with social media trends & best practices.Branding: * Develop & maintain brand guidelines to ensure consistent brand image & voice. * Create & manage brand assets (logos, fonts, colors, & visual templates) * Conduct market research to understand target audience & competitors. * Develop brand positioning and messaging strategies. * Monitor and protect brand reputation across various digital channels.Digital Marketing: * Develop & execute digital marketing strategies to drive brand awareness & growth. * Plan & execute digital advertising campaigns across various platforms. * Conduct keyword research & implement SEO best practices. * Monitor & analyze user behavior.Content Creation and Copywriting: * Write clear, concise, & persuasive copy for ads and marketing materials. * Conduct research to develop content ideas & stay knowledgeable about industry trends. * Ensure all content aligns with brand guidelines and target audience preferences.Analytics and Reporting: * Track & analyze digital marketing campaigns and social media metrics. * Use data insights to optimize strategies and improve campaign effectiveness. * Prepare reports showcasing key performance indicators & campaign results. * Identify trends, opportunities, and areas for improvement based on data analysis. * Make data-driven recommendations for future marketing strategies.Client Management: * Work closely with clients to understand their goals, target audience, & messaging. * Provide strategic guidance and recommendations based on industry best practices.
  • The District Cup
    Marketing Director
    The District Cup Jul 2021 - Present
    Washington, District Of Columbia, United States
    Director of Marketing for The District Cup.The District Cup is an annual charity polo match held on the National Mall in Washington, DC, benefiting the Trust for the National Mall’s campaign to rebuild the U.S. Park Police Horse Stables.
  • Freelance
    Contributor For The House Of Perez
    Freelance Oct 2021 - Oct 2022
  • Middleburg Life
    Marketing Director
    Middleburg Life May 2021 - Aug 2022
    Middleburg, Virginia, United States
    Middleburg, Virginia monthly magazine and docuseries, covering people, lifestyles, and trends in Loudoun, Fauquier, Fairfax, Culpepper, Warren, Orange Counties, and Charlottesville, Virginia.*Responsible for developing, implementing, and managing Middleburg Life's social media strategy.*Email Marketing *Social Media Management*Data analysis and reporting*Optimize website content and user experience*Content Creation and Copywriting*Plan and execute digital advertising campaigns*Marketing Strategist*Develop and execute digital marketing strategies
  • The Media Socialites
    Senior Account Manager, Social Media Marketing Specialist And Brand Director
    The Media Socialites Sep 2020 - Oct 2021
    Washington, District Of Columbia, United States
    Senior Account ManagerDigital Marketing and Advertising Social Media Marketing Specialist Brand Director
  • Designing The District
    Creative Consultant / Digital Marketing / Social Media
    Designing The District Feb 2020 - Dec 2020
    Washington, District Of Columbia, United States
    * Account manager * Photographer* Social Media Management * Content development * Working alongside and collaborating with agency partners.* Strategic Media / Public Relations implementation and execution.* Communications, writing, and project management skills.* Brand Marketing Strategies* Working alongside and collaborating with agency partners.* Creative Problem Solving
  • A Courageous Beauty
    Freelance Blogger
    A Courageous Beauty Aug 2015 - Jan 2020
    A Courageous Beauty was named one of the Top DC Blogs in 2018/2019 by Modern Luxury and Capitol File Magazine. And has been featured on WUSA- TV, Lauren Conrad, Target.com, and DC Magazine.With over 173,000 social followers across all social platforms, A Courageous Beauty worked closely with Vogue, LOFT, Rent The Runway, and YSL Beauty to promote products, events, and social networks. A Courageous Beauty was also the face of National Harbor in 2018/2019 and was invited to NASA social to cover the NG Cygnus 12 Rocket Launch.Experience and skills I have learned while at A Courageous Beauty:- Growing and managing social media accounts of 174,000+ followers on platforms such as Instagram, Twitter, Facebook, Pinterest, etc.- Analyze traffic and insights to develop a social media strategy to grow audience and engagement.- Targeting audiences on each platform and utilizing features to generate revenue.- Work with brands and public relations agencies to secure products to be featured on the blog through pitching, editorial development, and providing digital marketing opportunities- ROI of advertising and promotions, conversion rates.- Knowledge of Adobe Creative programs from Lightroom to Photoshop.- Basic HTML coding and troubleshooting on WordPress, Bluehost, and Squarespace.- Pitching high-profile clients, and preparing documents for contracts. - Stewarding relationships with brands. - Spoke on several panels on how to monetize a website, grow social accounts, and how to pitch to potential clients.- Strong communications, writing, and project management skills.- Plan and execute photoshoots that consist of securing sponsorships, products, props and hiring of photographers.-Working alongside and collaborating with agency partners.- Brand Marketing strategies
  • Los Lunas Family Eyecare
    Paraoptometric
    Los Lunas Family Eyecare Mar 2009 - Jun 2014
    Los Lunas, New Mexico
    - Marketing Sales and Dispensary for Optical Glasses, Contacts, and Prescriptions.- Performed Pre-Testing for examinations with Visual Acuities - Performed Contact Lens Evaluations and Fittings- Handled Billing and Appointments - Submitted Insurance Claims - New employee training
  • Eyedeal Vision
    Optician
    Eyedeal Vision 2007 - 2009
    Los Lunas, New Mexico
    - Marketing Sales and Dispensary for Optical Glasses, Contacts, and Prescriptions- Cut and made prescriptions and prepared RX lenses - Performed Pre-Testing- Performed Contact Lens Evaluations and Fittings- Handled Billing and Appointments - Submitted Insurance Claims

Rachelle P. Education Details

  • Madison Area Technical College
    Madison Area Technical College
    Optics/Optical Sciences
  • Ecp University
    Ecp University
    Opticianry/Ophthalmic Dispensing Optician
  • Nm Optometric Association
    Nm Optometric Association
    Laser And Optical Technology/Technician

Frequently Asked Questions about Rachelle P.

What company does Rachelle P. work for?

Rachelle P. works for Shell Social & Strategies

What is Rachelle P.'s role at the current company?

Rachelle P.'s current role is Branding, Marketing, Data Analyst, Social Media Management.

What schools did Rachelle P. attend?

Rachelle P. attended Madison Area Technical College, Ecp University, Nm Optometric Association.

Who are Rachelle P.'s colleagues?

Rachelle P.'s colleagues are Lindsey Chase, Rebecca Doser, Merrie Morris, Misha Enriquez, Patricia Washington, Melanie Fallon, Suzanne Thibeault, Cmp.

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