• Manage over $18M in media spend across clients including Publicis Health Media, Hearst, and Omnicom Media Group• Run display, video, and native ad campaigns, including distribution across 20+ native/content discovery channels (Verizon Media, Taboola, Outbrain, etc.) and social (Facebook, Pinterest, Instagram, Twitter, YouTube, etc.)• Analyze campaign performance using Tableau, Google Analytics, DCM, Moat and Nudge and perform regular optimizations based on client KPIs• Conceptualize, implement, and document internal best practices to optimize my team's structure, workflow, and productivity

• Measure, analyze, and track ad campaign results for clients including Capital One, Intuit, 2K Games, Plymouth Gin, LegalZoom, and Skyscanner• Pull monthly metrics reports from Facebook Ads Manager, Outbrain, Sysomos, Twitter Analytics, etc. and use that data to optimize clients' social strategies • Research new technology/emerging media platforms and identify new growth and exposure opportunities for clients

• Apply knowledge of social best practices to manage the strategy of clients' Facebook, Twitter and Instagram profiles of over 9 million followers• Conceptualize, pitch, shoot/film, and write copy for clients' social media channels• Pitch, negotiate contracts, and maintain relationships with influencers for various client events and campaigns• Participate in creative brainstorms that lead to creative development for audience engagement across all social platforms

• Independently wrote a year long research thesis in which I conducted a lab experiment with human subjects, collected, analyzed, and interpreted data through both quantitative and qualitative methods, and ultimately determined the most effective message frames and influential techniques for optimizing the persuasiveness of advertising campaigns

• Work to secure free press in local and national news sources, contributing to a 244% increase in program participation in 2016 and making Girls Rock! Santa Barbara the largest Girls Rock program in one city world wide; retain participation of 587 girls annually• Prepare and disseminate company pitches and press releases• Manage and grow social media presence (currently over 8,500 followers)• Prepare regularly scheduled email blasts to volunteers and staff