Rachel Ledet Email & Phone Number

West Palm Beach, Fl, Us

Boca Raton, Fl

BBC International is a leading, full-service footwear company specializing in Design, Sourcing and Technology with Global Distribution and offices in Boca Raton, NYC and Boston. In addition to our highly successful private label business, our brand portfolio includes Polo Ralph Lauren, Champion, Heelys, Tommy Hilfiger and Nine West along with entertainment licenses for Marvel, Warner Bros. and Universal.As a member of the company’s senior leadership team reporting to the President & COO, I’m currently heading design and product development efforts for a licensed and private label footwear portfolio while collaborating with my sales, marketing and licensing counterparts to capitalize on big ideas and major trends, grow existing accounts and win new business. My team and I are always out in the market identifying new product opportunities for our retail customer base to establish a clear point of market differentiation. We are fully committed to capturing the essence of each brand and protecting its unique heritage and authenticity while pushing the boundaries to ensure newness, relevance and a competitive edge. Our goal is to bring the latest trends in fashion, color, material, construction and treatments to our retail customers and the end consumer.

Greater New York City Area & Greater Chicago Area

When I first joined Sears in the NYC office prior to moving to IL, I headed the Kids’ footwear design function and quickly advanced to Senior Design Director across all footwear categories in Men’s, Women’s, Kids’ and Athletic at Sears and Kmart. In this capacity, I built in-house design and product development capabilities from the ground up, drove cross-category integration and accelerated speed to market.I was then appointed to lead design, sourcing and product development for Women’s footwear where I drove a unified product direction across Sears and Kmart businesses, with a private portfolio of 10 owned and licensed brands and domestic branded merchandise. In addition to private brand development, I led the product strategy, line architecture, assortment planning and target costing — working in close partnership with the DMM and national brands. I also refocused Women’s product direction on the core comfort business, with updated fashion elements, while capitalizing on in-house capabilities and vendor strengths to build a more balanced, cohesive merchandise statement at retail.

Secaucus, Nj

I was first recruited to lead the footwear division at the onset of the company’s rapid growth phase, expanding assortment online and in 35 key doors. Over 5-year period, I continued to lead direction through several subsequent strategy shifts—expanding to all 875 doors with store-in-store concept and later to a fully integrated merchandising program with apparel. Through winning product concepts and quality architecture, my team and I delivered both fashion and function for the customer and created cohesive lines that complemented apparel collections and completed head-to-toe looks.Main areas of focus and contribution included: • Full range of footwear launch across all gender/age categories• Unit-intensive hard lines/soft lines accessories design and category expansion (hair, jewelry, backpacks, sunglasses/cases, hats, bags, ties, belts, sleepwear, legwear, underwear and plush)• Product lifecycle calendar development• Footwear and accessories design integration• Team restructuring and development• New, cost-effective supply base transition• Enhancements in materials, fashion/comfort features and detailing

Secaucus, Nj

Secaucus, Nj

Edison, Nj

Edison, Nj

Edison, Nj

Design Room Techniques | Fabric Studies | Footwear Design

Bachelor Of Science & Bachelor Of Arts, 5-Year Dual Degree Program, Business & Psychology