Rachelle Gauthier Email & Phone Number

St Petersburg, Florida, Us

Oversee the management of Performance Paradigm's marketing, communications, business development and client relationship management activities. In collaboration with firm leadership, direct all digital marketing, PR and communications for products and services to increase brand awareness, grow B2B and B2C channels and maintain relationships with the client base. Collaborate with partners to generate compelling, effective marketing collateral and campaigns.

Responsible for the overall operational and service delivery of a full-service multicultural brand marketing company specializing in the development and execution of integrated marketing solutions. Create custom programs that complement our clients' objectives and exceed their goals. Providing, high-quality marketing solutions though six primary vehicles: Brand Creation & Management, Content Creation, Search and Search Engine Optimization (SEO), Event Activation, Project Management, Influencer Marketing and Social Media Campaign Creation & Management.Through these six vehicles we have helped organizations in the following industries achieve their marketing and communication goals:- Consumer Product Goods- Health & Human Services- Professional Services- Real Estate- Sports & Entertainment - TravelIn each client engagement responsible for managing content on a variety of project management and delivery platforms, developing and reporting quantitative and qualitative data to executive leadership, developing and implementing communication plans for internal (marketing, sales, technical and human resources functions) and external (clients and partner) stakeholders.As Founder & Editor in Chief of Vain Magazine (2008 - 2010) responsible for the magazine's concept, aesthetics, sales and marketing and prototype. Managed a team of 15 seasoned publishing vets and developed long-term marketing initiatives including regional event activations and sponsorships.

Atlanta, Georgia, Us

Collaborated with CMG local markets to execute native content campaigns including ideation, writing, and developing native articles, listicles, quizzes, infographics, and immersive websites. Duties also included media planning for markets to ensure budgets, impressions and key performance indicators (KPIs) were consistently met. Other responsibilities included:- Building social native campaigns for Facebook for CMG TV and Radio properties- Providing mid-month pacing updates and optimizing campaigns based on trending analytics- Communicating campaign insights to internal and external partners- Analyzing performance measurements against industry benchmarksSelected for participation in the McKinsey Management Accelerator Academy by the executive leadership team.

Atlanta, Ga, Us

Coordinated the planning and execution of interactive and traditional direct marketing programs for 5 national accounts. Duties included:- The supervision of the day-to-day progress of client campaigns to ensure that KPIs were met, and optimizations were made accordingly.- Preparing weekly meeting agendas, review performance reports for Search, Shopping, Display, Social, SEO and Email. Ran weekly internal and client status meetings and present performance metrics - Developing creative briefs for new initiatives for client approval and work with Project Management team to execute - Monitoring campaign pacing, client budgets, billing and media reconciliation- The oversight and management of email campaigns including link parameters, tracking, and reporting via SalesForce Marketing Cloud & Adobe Analytics

Atlanta, Georgia, Us

Managed a portfolio of 7 national accounts for media buys across broadcast, digital, print and outdoor campaigns. Established relations with digital, out-of-home, publishing and broadcast vendors to procure optimal rates and reviewed post run discrepancies and negotiated make goods. Tracked insertions and recorded monthly accumulations to aid in projections. Cultivated new client relationships while acting as a liaison between clients and vendors.

Atlanta, Georgia, Us

Researched, qualified new business leads through Nielsen AdViews, Kantar, Media Radar and Hoovers. Developed campaigns across traditional and new media channels; digital, television, cable, print and outdoor assets. Built and customized sales and marketing decks and materials for the sales force team and tracked and reported new business generated across the sales team by the marketing group and generated new business partnership opportunities with creative, marketing, and public relations agencies.

Atlanta, Ga, Us

Responsible for the development of new business accounts in the beauty, spirits, and technology industries. Oversaw the magazine’s advertorial campaigns ensuring branding guidelines were met, delivered and approve. Managed clients’ print and digital assets for local, regional, and national dissemination. Also secured insertion orders and traffic creative materials to the production department to meet strict deadlines. Created and presented brand strategies, media plans, and RFPs to clients’ and agencies.

New York, Us

Responsible for the Editorial, creative and advertising management of Respect and Tally Ho print magazines, mobile app and web sites. Produced editorial photo shoots including securing photographers, videographers, and freelance journalists. Created and organized company’s server for streamline workflow between designer, photographers & printer. Implemented branding guidelines and messaging when creating original custom content and advertorial campaigns. Trafficked advertisements and advertorials for agency approval.

Contributing writer to GoTryke.com. GoTryke.com is a dissection of the road that stretches from rural America, to busy bustling cities, to thoroughfares around the world. It’s about paying attention, and sometimes breaking the rules. GoTryke is where we’ve been. GoTryke is where are we are now. GoTryke is where we are going.Where culture and transportation converge.

New York, Ny, Us

Oversaw edit production, photo and art departments of 200-page bimonthly print publication and the production of over 20 advertorial campaigns. Managed budget for each magazine release averaging, $25,000 for edit and $45,000 art/illustration. Conducted weekly editorial meetings, the development and updates of issues plans and production timelines. Collaborated with publisher in creating a MAP to ensure a balanced magazine with a respected edit to ad ratio. Represented the company at over 50 nationwide press junkets and automotive shows.

New York, Ny, Us

Led the editorial execution of this special spin off title for the company. Collaborated with the editor-in-chief in scheduling and assigning freelance writers and partnered with the photo director in scheduling shoots. Led weekly meetings and updated issue plans and served as the liaison between the publisher and the printer in approval of bluelines.

New York, Ny, Us

- Aided 20 editors in managing the magazine planning, creative writing, budgets, business expenses and events- Acted as the liaison between the publisher and editor-in-chief as it related to editorial production, photo shoots, contractors and budgets- Coordinated over 100 photo shoots with photo director, PR reps, modeling agencies and managers- Represented the magazine at commissioned photo shoots and press junkets- Wrote over 100 stories as well as tracked commissioned pieces from freelance writers for executive editors

Ottawa, Ontario, Ca

Managed multi-million-dollar men’s contemporary fashion line with international distribution. Supervised and coordinated licensing agreements between outwear, children and footwear divisions. Also governed brand representation, themes, locations, and production at quarterly events.Achievements included:- Updated the brand showroom.- Conceptualized 7 seasonal advertising campaigns and product placement in mixed media outlets including print, TV, film, and music videos.- Developed marketing and promotional programs to forecast and enhance international brand development.- Managed fashion line at five apparel trade shows including MAGIC/PROJECT and regional trade shows.