Dedicated marketing and advertising professional with a background in omnichannel marketing, content development, event activation, account management, brand partnerships, editorial content, sales, and publishing.At Cox Media Group, Rachelle lead best-in-class custom native content products for Cox Media Group's TV and radio properties nationwide. From the development of compelling native content (articles, listicles, infographics, quizzes, videos, and social media campaigns), she created sales and marketing materials to support CMG's markets. Before CMG, she worked as an account executive at DRUM agency, managing digital campaigns for Spanx, HD Supply and DS Waters analyzing media tactics including Search, Shopping, Display, SEO and Email and reporting on ROI and ROAs managing $800k in monthly spend.At MBI where she researched, identified and qualified prospects (agencies and brands) to drive revenue growth. She worked closely with the team of 30+ media directors, provided competitive media reports, and closed $2 million in revenue.As a brand strategist for Steed Media, Rachelle created customized print and digital campaigns and curated editorial content for her clients including Essence Music Festival, AIDS Healthcare, PZI Jeans and Black Opal. Putting in double duty at Musinart, I worked as an account executive & managing editor at Respect and Tally Ho magazines and sold integrated campaigns (Ford/UWG agency, Atlantic Records and Crown Royal/Carat) and oversaw advertorial campaigns for G-Shock, Kodak, Twenty-Grand, and K-Swiss.