Rachel Leite Email & Phone Number

Texas, United States

Led team of production designers and copywriters to meet business objectives and fostered professional growth through mentorship in weekly groups and individual sessions. Guided content strategy and technical writing with customer success team. Distilled complex business processes into strategic communications including animated videos and training materials. Maintained rigorous project documentation and adherence to deadlines, ensuring a consistent, data-driven response to customer and market demands.KEY IMPACTS• Boosted productivity by 48% from 2021 to 2022 through strategic management of the licensed content roadmap.• Increased new content downloads by 178% from 2022 to 2023 which expanded user engagement.• Launched video training library, minimizing costs by leveraging the existing e-commerce platform.• Simplified user experience and freed up resources by streamlining internal processes and documentation.

Quality control for external facing digital products and communications, ensuring consistent accuracy and impact to the user. Managed proper storage, version control, and organization of digital assets. Sourced and contracted external copywriters, designers, voice actors, and animators in 50+ new projects annually.KEY IMPACTS• Increased customizability by 60% for a library of 500+ training materials and videos, making them more accessible.• Outlined and defined a standard of best practices for designing content for infographics.• Spearheaded content and design for top-visited pages, a series of customer-facing guides for PPT and INDD.• Streamlined cross-functional workflow in Asana from concept to publish to create efficiency and consistency.

Dallas, Texas

Joined as Broadcat’s second employee to help establish core brand standards which contributed to the company's growth from the ground up. Created compelling brand experiences and structurally sound layouts, while honing production efficiency to meet company goals.KEY IMPACTS• Developed a 96+ icon system, providing a visual language for ethics training across industries and languages.• Designed a book outlining Broadcat’s approach that is continuously championed in the compliance industry.• Created Broadcat’s vendor collateral, enhancing brand engagement with playful, culturally sensitive designs that boosted visibility and aligned with ethical business practices.

Dallas

Joined as Broadcat’s second employee to help establish core brand standards which contributed to the company's growth from the ground up. Created compelling brand experiences and structurally sound layouts, while honing production efficiency to meet company goals.KEY IMPACTS• Developed a 96+ icon system, providing a visual language for ethics training across industries and languages.• Designed a book outlining Broadcat’s approach that is continuously championed in the compliance industry.• Created Broadcat’s vendor collateral, enhancing brand engagement with playful, culturally sensitive designs that boosted visibility and aligned with ethical business practices.

Dallas, Tx

Worked with creative team to design for a variety of web and print applications including blog and social media graphics, infographics, brochures and websites for clients as well as the agency.

Designed print media such as posters, flyers, brochures and logos for College of Fine Arts events and programs. Worked with other administrative assistants of the Communication Department to facilitate advising appointments for students.

Worked with a team to develop, maintain and provide support for web applications as well as the public and intranet websites at Dallas Baptist University. Designed banners and slides announcing campus events. Regularly used Track-it! Ticket system, Dreamweaver, Photoshop, Illustrator, Joomla and mySQL.

Dallas, Tx

Designed layouts for book interiors, as well as promotional materials and author’s press kits for the public relations department.

Keller, Tx

Photographed a wide range of people and families according to their occasion and requests. Created enhancements and collages, then met with customers executing sales and providing customer service.

Keller, Tx

Revised, corrected and created spreadsheets and photo surveys for clients using Corel Draw 4, while communicating with clients via email to ensure optimal quality.

Bachelor Of Science (Bs), Graphic Design

Activities and Societies: Historian for Lambda Pi Eta (National Communication Association) and made Deans List

Associate Of Arts (A.A.), Architecture

Activities and Societies: Participated in CANstruction, Received Academic Achievement Award for Architectural History II, and made Deans.