Rachel Lesage Email & Phone Number

New York, New York, United States

New York, New York, United States

-Lead a team of ~15 analysts and researchers-Analyzed a variety of mostly first and third party data sources to understand consumer demographics, mindsets, and behaviors within their journey, and used these insights to develop recommendations for marketing and product strategies.-Created measurement strategies for a wide variety of clients across.

Greater New York City Area

Greater New York City Area

-Identified opportunities to build valuable audiences through organic social, newsletter, partnerships, search strategies, increase engagement onsite, and drive magazine subscriptions.-Forecasted digital ecosystem KPIs based on revenue targets and editorial investment, and tracking KPIs to goal.

Greater New York City Area

-Developed social, newsletter, organic search, and content strategies that contributed to record-setting traffic and engagement during Fashion Weeks & the Met Gala.

Greater New York City Area

Greater New York City Area

-Managed paid search strategy to meet ROI and conversion goals with a multi-million yearly budget.-Implemented bid and budget strategy that lead to a YoY increase in qualified leads, across several AdWords accounts with 100k+ keywords and an audience duplication strategy for Amex.

New York, NY

Managed paid search campaign strategy and optimization, as well as client relationships. Clients included Bath & Body Works, Hibu, Tory Burch, Hermes

Greater New York City Area

Notable Project: Worked with a team of four to create a global paid search and SEO strategy for the P&G Thank You Mom campaign for the London 2012 Olympics. This included a paid search best practices toolkit with campaign activation, brand overlap, and scale strategies for all P&G global regions. The toolkits were distributed and presented to all of P&G's.

Greater Chicago Area

Clients included: P&G hair care (Pantene, Herbal Essences, Fekkai, Head & Shoulders)

Greater Chicago Area

Notable Projects: Provided SEO recommendations for over 800 pages of content for the P&G BeingGirl website relaunch under tight deadlines. Worked with several agencies to implement recommendations, which resulted in increased website traffic and engagement. Clients included: P&G Fem Care (Always, Tampax, BeingGirl)

Greater Chicago Area

Six month internship included learning the basics of SEM and final project presentation.

Paris Area, France

-Two month internship in Paris, France included interviewing and working in French. -Handled showroom inventory and meetings with journalists-Managed public relations mailings, content and translations from English to French-Oversaw photo shoots, outfit styling and three other international interns

Implemented marketing and branding strategies for a small company's new eco-friendly clothing line. -Helped organize and run a small fashion show benefitting the Humane Society-Researched department store merchandising processes and reached out to buying teams

Level 1, Wine And Spirits, Pass

Bs, Journalism & French

Activities and Societies: Delta Gamma, IU Club Field Hockey, Alpha Lambda Delta, Union Board Public Relations CommitteeJournalism and.

Paris Internship Program

· Study, live and intern in Paris, France for five months. · Classes and internship conducted in French.

High School