Rachelle L. Roy work email
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I'm fluent in digital innovation, leading organizational change, contracting with partners/vendors and fostering creative culture for teams & business to thrive. I've seen a good slice of digital transformation as it's unfolded in the past 12 years working with Soutwest and American Airlines, Apple, Corewell Health, Priority Health Insurance and currently Blue Cross Blue Shield of Tennessee. Through my experiences I learned I have a passion for connecting people & purpose, while establishing clear vision to meet the mission. At BCBST I provide leadership support to teams who plan, build, and innovate on all digital experiences (member, agent, provider, employers). Entrepreneur 15yrsConsulting 12yrsDigital Transformation & Product Ownership 11yrsHealthcare 11yrsHealth Insurance 5yrs
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FounderUpside Llc MiMichigan, United States -
Managing Director Digital TransformationBluecross Blueshield Of Tennessee Aug 2023 - PresentChattanooga, Tn, UsSupporting makers and artisans who are crafting helpful and reliable digital experiences in health insurance. We work for our members (our families, friends and neighbors) who need ease, comfort and support while they navigate the complexities of healthcare. -
Managing Director Digital ExperienceSpectrum Health Apr 2020 - Aug 2023Grand Rapids, Mi, Us -
Manager Digital Products & SalesforceSpectrum Health Apr 2019 - Aug 2023Grand Rapids, Mi, Us -
Manager Digital ProductsSpectrum Health Feb 2018 - Aug 2023Grand Rapids, Mi, UsI'm focused on building a culture of product ownership on the business side of this insurance-product based organization. Partnering with strong marketing, IT, and business-focused teams, I'm identifying our key opportunities, gaps, and the path forward to create our very first Priority Health branded B2C digital product.Notable Contribution:- Leader of Product Owner Team - Product ownership is the intersection of business, technology, and consumer understanding.- Leader of Salesforce COE - I lead the enterprise center of excellence for Salesforce, including Sales, Service, and Marketing Clouds. - Leader of Product Owner in Cost Estimator - I lead/partner with the PO of Cost Estimator tool which provides real-time quotes for procedure and medication costs.- Supporting Leader in Digital Transformation of Marketing - a member communications program planning focused on transitioning letter communications to text and email. -
Director Of OperationsCollective Idea May 2017 - Feb 2018Holland, Mi, UsWorking with a range of clients from startups to major enterprises, we focused our services team of 35 dev/designer strategy on quality, customer, and end consumer satisfaction by creating user-friendly, smart, and innovative web and mobile apps. Notable Contribution:- Led the strategy, planning, and execution of an org change that effectively moved the company from flat 35 person organization to 3 cross-functional fixed team model in partnership with all team members and leadership team.- Authored the services process playbook and supporting docs to drive standardization in our offerings in partnership with my team of dev & design leads of the company.- Authored weekly CFO/Operations reports indicating effective rates for all client projects and team members which included forecasted weekly margins based on team capacity and historical deliverables. -
Sr. Product ManagerSpectrum Health Sep 2013 - Apr 2017Grand Rapids, Mi, UsSometimes called in for clean & close type work after products and programs hit the low points, other times asked to lead major strategic product launches including MyHealth Mobile, MyHealth Meaningful Use, MedNow App (facetime your doc), and the SpectrumHealth.org website, I'm versed in getting products off the ground in a highly regulated enterprise.Major Project Deliveries Include: - Sitecore, Informatica, & Salesforce Projects: SH Foundation Website [Nov 2016]; SH.org Sitecore Website [Oct 2016]; Salesforce Service Cloud for Call Centers [Mar 2016]; Master Data Management [Jan 2016]; Customer Service Co-Browsing [Dec 2015]; Cerner Remote Hosted [Oct 2015]; - MyHealth Product Launches & Projects: MyHealth Major Version Upgrade [Aug 2015]; MyHealth Mobile Web [Feb 2015]; MyHealth Integrated [Dec 2014]; MyHealth Mobile Applications [Nov 2014]; MyHealth Performance Enhancements [Aug 2014]; MyHealth Meaningful Use Certification [Jan 2014]; Insurance benefits in MyHealth [Sept 2015] Other Accomplishments Include: - Coaching on Agile best practices - Process improvement for audited IT project deliveries - Project Management Professional Certification (PMP) - Scrum Master Certification - Product Owner Certification -
Project ManagerSpringthrough Sep 2013 - Jan 2015Grand Rapids, Michigan, UsNotable Contribution:- Consulted primarily with Spectrum Health- Partnered with GVSU on an interactive commemorative installation at the Seidman School of Business for grand opening of new location -
Agile Change Management ConsultantThoughtworks May 2011 - Sep 2013Chicago, Il, UsAs a full-time traveling consultant, I worked on-site with clients such as Delta Airlines, Southwest Airlines, Enmax, Tapadeal and many others. The support and leadership provided varied by client with commonality in the need for digital transformation to re-focus efforts to better understand and meet end-user needs. Working with major enterprise to small start-ups playing various roles, I had a wealth of experience in a short time via exposure and personal drive to exceed all client expectations. Notable Contribution:- Facilitated high energy, delivery driven teams, in an Agile environment; implemented agile development best practices (XP focused)- Versed in Agile coaching, distributed Agile, automated testing, TDD, BDD, and Agile transformation- Used skills spanning the life cycle of a project, with experience in planning, analysis, development, and testing- Managed continually evolving client expectations & scope on complex projects; managed project dependencies & mitigate risks- Organized and lead meetings with non-technical, technical, and executive level staff- Gathered business & system requirements; translated general client needs into actionable information for use by the development team- Executed manual & automated quality analysisMajor Client Experience:- American multinational telecommunications corporation, Energy distribution, supply & service corporation, Marketing start-up, Major airlines -
Digital Marketing AnalystAgent X Dec 2010 - Jun 2011Notable Contribution:- Brand equity analysis, Social Media measurement & analysis, Mentoring on best research practicesClient Project Contributions:- Amway, Fulton Innovations, eCoupled Wireless Power, Symantec/Norton (Cybercrime Index), Wireless Power Consortium/Qi 1.0 Standard -
Statistical ConsultantGrand Valley State University Dec 2010 - May 2011Allendale, Mi, UsConsulted in topics including: - Survey development, Designing a study, Sampling methods, Managing data, Analyzing data, Statistical computing, Interpreting & presentation of results, Data cleaning, Analytics -
Founder & Ceo Marine CleanMarineclean Apr 2007 - Apr 2011Notable Contribution:- Created and managed a yacht cleaning business- Established a client base, established a payment structure, managed scheduling, & delivered on expectation
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Research AssistantDorothy A. Johnson Center For Philanthropy Sep 2010 - Dec 2010Grand Rapids, Mi, UsNotable Contribution:- Data collection & entry, Statistical analysis, Reporting utilizing: R, PASW/SPSS, SAS, and Excel -
Customer Database Marketing AnalystMeijer Jan 2010 - May 2010Grand Rapids, Michigan, UsUsing pre-established grouping algorithms, analyzed consumer trends and created couponing campaigns to drive further engagement in higher-value segments. Notable Contribution:- Explored spending trends contributing to marketing campaigns tailored to individual shoppers- Wrote SQL queries to retrieve customer and product data and descriptions- Developed personalized marketing campaigns- Produced graphs and reports in excel and SAS - Described trends and dataset statistics clearly & concisely to a wide audience
Rachelle L. Roy Skills
Rachelle L. Roy Education Details
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Grand Valley State UniversityMajor: Statistics | Minor: Psychology
Frequently Asked Questions about Rachelle L. Roy
What company does Rachelle L. Roy work for?
Rachelle L. Roy works for Upside Llc Mi
What is Rachelle L. Roy's role at the current company?
Rachelle L. Roy's current role is Founder.
What is Rachelle L. Roy's email address?
Rachelle L. Roy's email address is ti****@****ail.com
What is Rachelle L. Roy's direct phone number?
Rachelle L. Roy's direct phone number is (616) 499*****
What schools did Rachelle L. Roy attend?
Rachelle L. Roy attended Grand Valley State University.
What skills is Rachelle L. Roy known for?
Rachelle L. Roy has skills like Leadership, Management, Data Analysis, Project Management, Consulting, Business Analysis, Agile Methodologies, Analytics, Public Speaking, Product Management, Crm.
Who are Rachelle L. Roy's colleagues?
Rachelle L. Roy's colleagues are Donna Mccabe, Vineeta Sharma, Pankhuli Malik, Fernando Ferreira, Ari Gustian Abdi, Ishfaq Ahmad, Diwata Timbol-Sabado.
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