Rachel Leuthauser Email & Phone Number

Denver, Co, Us

• Lead storytelling strategy for the Americas to enhance brand awareness through narratives and experiences that inspire adventure.• Oversee and ensure consistent messaging across all aspects of communications, PR, social media, partnerships and events to elevate Fjällräven's brand story, increase engagement and build community.• Supervise and support two communications and community team members, achieving strategic brand alignment and success together.

• Oversaw reputation management, content marketing and brand identity campaigns for the Division of Student Affairs in alignment with campus strategic goals.• Supervised two employees, supporting their professional growth and development with values-based leadership.

• Developed novel and data-driven marketing mix strategies to meet the the division's marketing and communication needs with audience-centered storytelling.• Set standards and guided team to create videos, capture images, share multimedia social content and write digital articles, email newsletters and website copy to engage target audiences and key internal stakeholders.• Developed corporate communication plans, responses to media inquiries and crisis communications for reputation management.• Created and implemented a crisis communication process, including an organization system, template talking points and assessment, to streamline responses and improve.• Served as a Sustainability Ambassador for the division to help educate colleagues on sustainability initiatives on campus.

• Planned, wrote, edited and designed communications and content marketing campaigns for the College of Engineering and Applied Science. Included articles, social media content, website content, marketing copy and digital newsletters.• Produced editorial content and pro files of faculty, students and programs for strategic brand building in alignment with broader campus research and reputation goals.• Collaborated with the college creative team on photography and video projects to strengthen visual storytelling opportunities.• Served on the Diversity, Equity and Inclusion Working Group in the Department of Mechanical Engineering.• Managed department websites with Drupal-based CMS.

Greater Denver Area

• Led creative and innovative production plans for live TV shows.• Selected and developed content that connects with target audiences.• Wrote, proofread and edited crisp copy for best on-air and online presentation. • Managed crisis communications during breaking news situations.• Oversaw up to five reporters and editors each day to implement strategic plans.• Delivered and researched unique story pitches to increase viewer engagement on several social media channels.• Lead producer for live Broncos post-game shows.

Denver, Colorado

• Developed content with innovative production and intriguing writing.• Led the morning team and made decisions on breaking news coverage in the overnight hours.• Revamped our extended morning show and increased viewer engagement.• Focused on local content, trending topics, and expanded coverage.

Greenville, North Carolina Area

• Head producer for number one watched morning show in Eastern North Carolina• Managed all facets of 2½ hour show from concept to execution (content strategies, copywriting and editing video)• Booked guests and produced content for on-air, online, and social media consumption

Syracuse, New York Area

• Coordinated content and media planning for the evening shows• Wrote and proofread copy for accuracy• Analyzed digital data to determine best placement for stories in shows and online

Sochi, Russia

• Supported content development for alpine skiing segments to air on NBC Primetime during the 2014 Sochi Olympics.• Recorded and transcribed all live alpine events for faster workflow.• Worked alongside Team USA officials to ensure proper messaging and narrative for feature stories.

• Supported reporters with finding stories, writing and editing video under deadline• Researched documents and data for in-depth storytelling

• Produced content for the Syracuse Chiefs and Chief's Syracuse Radio Online• Edited video for partners including the Washington Nationals • Shot live video at practices and games

Bachelor'S Degree, Broadcast And Digital Journalism

Activities and Societies: Minor in Sport Management, CitrusTV News, CitrusTV Sports, Society of Professional Journalists, Renee Crown.

Master Of Business Administration - Mba

Ongoing

Graduate Certificate, Digital Marketing