Rachel Lim Email & Phone Number

San Francisco, CA, US

San Francisco Bay Area

Increased participant count for sleep psychology research by over 400 through a campus-wide social media marketing plan including instructional short-form videos. Streamlined email marketing channels to send out weekly programming and campus updates to 42,000 UCSB affiliates with over 50% viewership. Executed widespread COVID-19 and public health marketing.

Washington, District Of Columbia, United States

• Delivered a presentation showing long-tail clips/traffic compared to its release for signature and major reports
• Orchestrated and executed a communications plan for the Modern Family signature report
• Composed media advisories through Salesforce campaigns and addressed journalist and stakeholder inquiries

Oversaw communications and social media to provide professional development opportunities for studentsServed as liaison to external campus organizations while maintaining an advisory role to the president

Washington, District Of Columbia, United States

Monitored media trends while tracking daily press clips in English and Spanish using TV Eyes and NewswhipIncreased coverage of CAP policy reports by drafting press releases and pitching reports to news media with media relations software such as CisionDrafted prep memos and wrote talking points for TV and radio interviews on NBC News and other networks for.

Developed materials for online articles, press releases, and newsletters to promote sustainability effortsRefined relationships with journalists through email marketing tools such as Mailchimp and Constant Contact to increase media presence and warm up target donor contactsRaised over $1,000 for Central American Rainforests through planned fundraising.