Rachel Lim Email & Phone Number

• Championing the growth of Singapore’s digital economy• Partnering with digital companies (including firms in the Fintech, Payments, Web3 and Enterprise space) to chart growth areas for their business in Singapore, such as new investments, innovation activities and talent development• Leading workstreams in the Digital Sustainability team to facilitate the digital infrastructure and resource needs of companies/data centres and develop strategies to enable their sustainable growth in Singapore

Singapore

• Developing an attractive and thriving lifestyle and tourism industry in Singapore• Championing the growth of Singapore's MICE and Cruise industry• Developing policies and initiatives to support the lifestyle and tourism industry's recovery efforts from COVID-19• Strengthening Singapore's partnerships and relationships with international tourism partners and stakeholders• Speechwriting for political office holders

Singapore

• With the aim of championing economically vibrant and globally competitive Infocomm, Media and Design sectors in Singapore, was involved in (1) formulating and reviewing government policies, KPIs, budgets and strategic plans to support sector development; and (2) pursuing MCI/Singapore’s interests through close collaboration with the Infocomm Media Development Authority (IMDA), DesignSingapore Council (Dsg), divisions within MCI and other agencies• Oversaw the design, implementation, review and expansion of the SMEs Go Digital and Hawkers Go Digital programme, which aims to make digitalisation simple for SMEs• Designed and implemented initiatives to help other sectors/clusters use digital tools and industry partnerships• Worked with IMDA to implement digital tools that are open and interoperable with the global B2B ecosystem, to help businesses engage in cross-border trade. Some initiatives include TradeTrust, e-invoicing and Business sans Borders• Worked with IMDA and MTI to negotiate Digital Economy Agreements with countries such as New Zealand, Chile and Australia to increase Singapore’s digital connectivity with these countries• Conducted industry consultations and developed legislation, Protection from Online Falsehoods and Manipulation Act (POFMA), and a set of Codes of Practice to combat the threat of deliberate online falsehoods• Profiled Singapore’s thought leadership in the digital economy by organising the Smart Nation Innovations Week 2019 as the main secretariat. The event welcomed over 15,000 participants from more than 100 countries across the week’s events• Oversaw the development of policies to grow Singapore’s media sector, and nurturing Singapore’s partnerships with media companies• Formulated and reviewed Design-related industry, market and talent development policies, and strategic plans. Spearheaded an organisational review for Dsg• Speech writing for political office holders

Singapore

Singapore

Singapore

• Provided Market Research support to StarHub Consumer and Enterprise Business Groups• Scoped and designed surveys to answer business objectives across product groups such as Cable TV, Mobile and Broadband• Liaised with external research agencies such as The Nielson Company and Asia Insight to manage research projects• Analysed market trends in Telco industry and products• Conducted primary field work such as face-to-face interviews and focus groups, and secondary research• Wrote blog articles for StarHub Community

Singapore

• Wrote, edited and copy-edited articles and press releases for the Trinitarian Magazine, AG Times, The Straits Times, and other published collaterals• Conceptualized the Missions feature of the Trinitarian Magazine Issue 2015/1• Refurbished look and feel of the website and assisted in site maintenance and updating• Managed and increased traction on social media platforms such as the Facebook page and the Instagram account• Negotiated and secured a year-long contract with external vendors to engage their services at a lower rate• Obtained copyrights for songs and published them in song books

Singapore

Research Assistant for a project with the Tripartite Alliance for Fair & Progressive Employment Practices

Singapore

• Analysed the local Medical Technology industry and the expansion potential of local MedTech companies into Germany• Planned and organized the Medical Manufacturing Asia and Medical Fair Asia tradeshow & GATE 2014• Arranged meetings and site visits for foreign delegates and organised business networking events and seminars• Compiled SG companies’ marketing collaterals for pitching to foreign companies• Attended company visits with account managers and directors• Liaised between Technology Business Group, Corporate Communications Group, Messe-Dusseldorf Asia (MDA) and Singapore Precision Engineering & Tooling Association (SPETA)

Singapore

• Wrote articles/advertorials that were published in The Straits Times & university career guides• Designed EDMs for marketing events to promote the teaching career and teaching scholarships• Engaged in recruitment efforts at the MOE booth during career fairs• Assisted during key recruitment events such as scholarship tea sessions and on-campus interviews• Emceed during recruitment events• Represented MOE at photo shoots/video shoots for advertisements• Carried out administrative duties (eg. letter writing, creating Excel spreadsheets, data entry)

Bachelor’S Degree, Business Administration (Honours) - Marketing

Activities and Societies: Student Exchange Programme to Cass Business School (City University London), Research Assistant for Dr. Kelvin.

Bachelor’S Degree, Marketing

• Student Exchange Programme to London's Cass Business School • Made a branding and advertising presentation at Interbrand, the world’s.

Singapore-Cambridge Gce Advanced Levels

Activities and Societies: Raffles Diploma, Raffles Touch Rugby, International Service Learning Elective (Cambodia Riverkids), Raffles.

Singapore-Cambridge Gce Ordinary Levels, 10 Distinctions

Activities and Societies: National Youth Achievement Award, Netball