Rachel Martin is an award-winning designer, founder, investor and entrepreneur dedicated to sustainability and using the power of design to solve problems to shape our world and culture for the greater good.As the Founder & Creative Director of Mindful & Good, a B Corp Certified design studio, she partners with purpose-driven businesses in food & beverage, health & wellness, and sustainability. From start-ups to Fortune 500 companies, her team creates brands that captivate, inspire, and promote prosperity with purpose.Named one of HOW Design’s “100 Most Talented and Influential Creatives Working Today,” Rachel brings over two decades of design experience. As a champion for sustainability, she believes designers hold unique power to drive positive social and environmental messages. She embodies these values in her work, her studio, and her life.Rachel began her career at BBDO Worldwide in New York City, creating for some of the world’s most recognized brands. She later served as a senior designer and project design manager in global communications at Louis Dreyfus, an international group of diversified businesses that is one of the largest privately held companies in the world.An active leader in the Charlotte B Corp Collective, she is also a member of 1% for the Planet, Got To Be NC, Climate Collaborative, and Clean Creatives. As former National Director of AIGA’s Living Principles for Design, she helped launch the “Design for Good” and sustainability initiatives nationwide.Rachel holds a Bachelor’s degree in Fine Arts & Graphic Design from Hofstra University and certifications in Advanced Design Thinking from IDEO and as a Shopify Certified Expert.Specialties:• Branding• Sustainable Packaging• Web DesignRecent Accolades:• 2024 Charlotte Sustainability Award: Most Inspiring Small Business Winner• 2024 The Charlotte Ledger 40 Over 40 Winner• 2023 GD USA: Responsible Designers To Watch• 2023 Charlotte Business Journal's People On The Move