Manager for all digital marketing avenues at the advertising agency level. Responsible for full marketing cycle from initial strategy and budgeting, internal approval and execution, with final reporting, optimization, and iteration.

Digital acquisition for AT&T Entertainment Group (DIRECTV, DIRECTV NOW and DIRECTV for Business)

Developed and implemented multimillion dollar integrated marketing strategies across mediums including email, search, TV, display, social, mobile, print, radio, retail, online video, activation and web.Successfully evolved Evan Williams Bourbon’s brand positioning through extensive market, competitor and consumer research and creative testing.• Planned and executed integrated sponsorships for Evan Williams Bourbon with partners such as Major League Baseball, the Cincinnati Reds, the Kansas City Royals, Bassmaster, country music artist Kip Moore and U.S. military veterans (www.American-MadeHeroes.com)Provided strategic client recommendations, maintained budget records and managed agency resources across departments.Responsible for the onboarding of account team members and leading all account department meetings.

Coordinated all advertising projects for a portfolio of fifteen Heaven Hill bourbon and rum brands, including: Evan Williams Bourbon, Elijah Craig, Larceny Bourbon, Blackheart Rum, Admiral Nelson’s Premium Spiced Rum and Lunazul Tequila.Conducted competitive and consumer research in the bourbon and whiskey category to develop insights for national advertising campaigns.Developed production schedules, as well as created and managed production processes across multiple internal departments.Prepared all account documents including meeting agendas, meeting summaries and client presentations.

Co-led NTENT’s rebranding initiatives, including developing new marketing strategies and content, customizing client presentations for over seven different internal departments, co-managing NTENT’s Brand Ambassador program and publishing articles for NTENT’s blog.Developed, managed and optimized online marketing strategies through search, display and video advertising campaigns.

Prospected, acquired and retained over 25 national and regional clients in the CPG, food, home and garden, wine and spirits industries.Maintained daily communication with clients; managed, monitored and optimized their digital advertising PPC and CPM campaigns based on creative strategy and analytical tracking.

Campus representative for Bus2Alps. Managed Bus2Alps marketing, promotion, strategic event planning, and advertising for Syracuse University.

Managed all company's social media accounts, blogged on all company platforms, created company media kit, public relations for Quantum Networks CEO Ari Zoldan, managed Return Merchandise Authorization.