Leading brand, product, AI strategy, and innovation for Bhive – a UGC and AI-powered personalised haircare app.

A creative agency specialising in transformative digital and brand experiences.• Delivered innovative branding & digital solutions for a diverse client portfolio, which included Stella McCartney, Porsche, Michael Kors, Hugo Boss, Tate, and the NHS; often leading a team.• Developed and put into action specific design strategies for each client’s unique needs. This led to a stronger brand reputation and more meaningful interactions with customers.• Worked closely with clients to understand their vision and requirements, turning abstract ideas into practical, user-focused design solutions.• Managed the entire design process from initial ideation to prototyping, final implementation and successful launches.• Ensured design excellence and maintained brand consistency, with a strong emphasis on intuitive UX and appealing UI across all digital projects.• Monitored emerging industry trends and utilised cutting-edge AI tools to boost creativity and enhance workflow.

An AI and Web3 technology-driven platform for digital fashion co-creation (B2B SaaS).• I played a key role in the founding team, developing the initial concept and leading on all things product design.• My approach included extensive market research, covering competitive analysis, surveys, and interviews with potential users. The findings confirmed the viability of the concept and provided crucial insights that shaped the product strategy.• I conducted in depth user research which included running a discovery pilot on Discord as well as user testing of prototypes. This provided crucial insights that were key in developing the product in line with users needs.• Through my user-centric approach, I kept in contact with our user community via discord continuously gathering and integrating their feedback.• I collaborated with a small cross functional team, and worked closely with key stakeholders to set clear product priorities, ensuring alignment with the broader company strategy.• I designed a visually compelling and user-friendly interface to enhance user engagement and align visuals with the company goals. • Throughout this role, I honed my problem-solving skills, adaptability, and risk tolerance. This experience developed my ability to innovate, engage in critical thinking, and make decisions amidst uncertainty.

A digital agency specialising in information design and data visualisation.