As a former professional volleyball player with a career spanning from China to Europe to South Africa and the USA - I bring a unique blend of global experience and strategic insight to the business world. Throughout my athletic career, I had the privilege of playing for top-tier teams worldwide, honing skills in teamwork, leadership, and performance under pressure. After transitioning into the corporate world, I have successfully applied my expertise in marketing, business development, and communications across diverse industries, from technology to e-commerce to sports to engineering and manufacturing. From diving on the court to diving through market trends, I bring a competitive edge to every project. My international background has equipped me with a strong understanding of cross-cultural dynamics and the ability to navigate complex, fast-paced environments - probably in more timezones than I can count. Proven so by my history of successful marketing campaigns, business deals, and IP collaborations with top brands/companies, that lead to revenue growth and expansion. (Examples: Barbie, Huawei, DJI, Nickelodeon, VanTop, Govee, and more... feel free to ask me about my experience). Passionate about turning big ideas into impactful results - let's connect!
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Global Marketing DirectorTutamen Oct 2024 - Present -
Marketing Professional, Voice Over SpecialistSelf-Employed Dec 2023 - Dec 2024Former Clients: DJI, Govee, Huawei, VanTop, Skyworth, Harman, Temu - Provides digital marketing strategy implementation and consulting - Provides social media creation and management to new and existing businesses to elevate their social media presence and assist in brand cohesiveness and imagery (outlines, calendars, engagement, and analytics)- Provides strategic brand and marketing plans and ideas custom to the clients’ needs for the elevation of their business- Effectively use digital marketing strategies (including SEO, online advertisement, and website analytics) in order to effectively map out online presence and steer the company into the right direction of lead generation- Utilizes email marketing tactics in order to gain subscribers for the client which includes automation, A/B Testing, funnel creation, and email management
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Senior Manager International MarketingPatpat Jan 2022 - Sep 2023Mountain View, Ca, Us- Consumer Products: B2C E-Commerce - Social Media management (20+ global accounts - Facebook, TikTok, Instagram, YouTube) - Launch campaigns across the US, UK, and German platforms: IP collaborations, giveaways, challenges- Customer service: interacting with customers, community building, product awareness, brand awareness, and consumer repetition/retention- Host live videos on Instagram Live and TikTok Live showcasing trending, new and popular products Reason for leaving: work visa expired -
Global Marketing ManagerTal Education Group Sep 2019 - Dec 2021Beijing, 北京市, Cn- Growth marketing strategy: brand positioning, collaborations and sales increase.- Campaigns (on-site and online): product listings, 40% increase in annual sales, engagement. - Collaboration: product improvements, advanced special effects, updated story lines and animations. - Customer success management: voice-of-customer insights increased positive feedback rate. -
Tv Anchor & Marketing Lead - UsTal Education Group Oct 2018 - Dec 2020Beijing, 北京市, CnAnchor - Main character in popular children's TV show - Present on-camera under high-stress environments - Voice acting B2B / B2C Marketing - Collaboration: cross-functional teams across China to develop successful marketing strategies.- Expansion: develop relationships with corporations, expanding the office to now 4 major cities within 2 years.- Social Media Management: increase engagement and impression rates by 50% in the first year. -
Media, Marketing, And Communications InternAfc Bournemouth Jun 2018 - Jul 2018Bournemouth, Dorset, Gb- Web traffic generation: reconstructing the website layout to reach an international audience, growing traffic by 10% in one month- Copywriting: news releases, articles, blogs and posts on the official website and social media accounts- Collaboration with marketing team: implement marketing strategies and campaigns (online and offline)- Campaign Launch: #HitTheLights increased fan-based sales by 55% -
Men'S Volleyball Manager/Student-AssistantCoker College Sep 2014 - Apr 2017Hartsville, South Carolina, Us- Scheduling: yearly organization and event calendars- Stats: Developed an Excel system to record personal player stats during games and practices- Weekly reviews: assessing each athlete's performance and developed individual and team improvement plans- Inventory: raw materials and components -
Media InternMvp Sports Recruiting Jun 2016 - Aug 2016- Video Film: selecting best combination of performance, sequencing and timing to ensure 100% recruitment success of athletes- Copywriting: blogs and articles about current and prospective athletes to successfully reach colleges and universities- Consultation: determine projected demand for products and services- Interviews: ask players questions on-camera pre-/post- games
Rachel Waters, Mcc Education Details
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Bournemouth UniversityBusiness/Corporate Communications -
Coker UniversityBusiness Administration And Management; Communications -
Irmo High SchoolHigh School
Frequently Asked Questions about Rachel Waters, Mcc
What company does Rachel Waters, Mcc work for?
Rachel Waters, Mcc works for Tutamen
What is Rachel Waters, Mcc's role at the current company?
Rachel Waters, Mcc's current role is Global Marketing | Innovation and Connection.
What schools did Rachel Waters, Mcc attend?
Rachel Waters, Mcc attended Bournemouth University, Coker University, Irmo High School.
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