Rachel Palmer Email & Phone Number

College Park, Maryland, United States

College Park, Maryland

- Served as interim marketing director for Men’s Basketball for the 2021-22 season, leading creation and execution of in-game themes and promotions, sponsorship fulfillment, and email communication.- Primary marketing contact for women's basketball and volleyball. Responsible for planning and executing external plans for each sport and producing all home games.- Set volleyball single season revenue record which was 30% higher than revenue projections. - Shattered single game attendance record for the XFINITY Center Pavilion, hosting 2,225 fans. During the 2019 season, average attendance increased by 48%. During the 2021 season, increased average student attendance by 53%. - Responsible for the creation and analysis of all Maryland Football postgame surveys, synthesizing results to share with key stakeholders across the athletic department in a timely manner- Developed a ticket sales mailer for Maryland Football, which resulted in an ROI of 1.45. In total, the segment that received the mailer purchased over $800,000 in football season and single game tickets.- Primary on-field coordinator for all home football games, executing pregame pageantry, sponsored promotions, and special recognitions while leading a team of interns across the stadium.- Supervise the professional development of two Marketing Assistants while providing marketing sport oversight for men’s and women’s lacrosse, field hockey, and softball. Previously supervised student interns serving as primary marketing contact for softball.- Member of Maryland’s VoTERP Initiative, created to educate Maryland student-athletes on the voting process. Led the Branding and Education subcommittees, responsible for creating a comprehensive social media calendar and branded educational pieces.Promoted from Assistant to Associate Director in December 2021

College Park, Md

- Primary marketing contact and game producer for field hockey and women’s lacrosse. Responsible for planning and executing external plans for each sport, coordinating with coaching staffs, media relations, ticketing, development, and broadcasting.- Set women’s lacrosse single game records for the Maryland vs. UNC game with a crowd of 3,696 fans, an NCAA record for single game attendance on a campus site. Additionally, the game produced $12,124 in revenue, a single game program record.- Responsible for generating $20,000 in supplemental revenue and nearly 2,000 group tickets sold during the women’s basketball season through the sale of group experiences and party packages.- Floor manager for women’s basketball, overseeing a group of student interns to execute on-court promotions, special recognitions, and sponsored elements while producing select games throughout the season.- Achieved top-five national ranking in field hockey attendance while also seeing a 13% increase in attendance across the home regular season and a 20% increase in followers on social media platforms.- Football responsibilities include bidding, purchasing, and coordinating gate giveaways for all home games and coordinating the scheduling of photo and video shoots, aiding in the creation of team collateral and branding.- Assist in the launch of the brand new Testudo’s Kids Club, organizing exclusive events, email marketing, and direct mail for members.- Cultivate relationships across campus to create unique community programming, such as "Yoga With The Terps" and "Noon Years Eve Zumba."- Coordinate all department donation requests, national anthem and PA announcer scheduling.

Charlottesville, Virginia

- Moderated social streams and video boards at various home sporting events using Spredfast software- Gathered photos and videos during events to use on social platforms- Covered all home football and men's basketball games on social media (Instagram stories, Snapchat) to a combined base of 50k fans- Collaborated with the Sports Partnerships division of Instagram to improve the @UVAMensHoops Instagram account while also being selected to participate in an “Instagram Student Section” contest for best campus stories- Track and monitor Twitter Analytics for 23 different accounts, finding ways to improve content and messaging on each

Charlottesville, Virginia

- Managed a team of 26 interns to facilitate, direct, and execute the marketing and promotions plans for 27 Division I sports- Led the creation of a grassroots marketing "Street Team" used to promote upcoming football games and helped expand the group in the fall of 2017 to cover key Olympic sporting events- Organized and promoted student rewards events to increase attendance at home Olympic sporting events, coordinating a field hockey student event on 9/8/17 that lead to the highest single-game attendance across all Division I FH teams with 1,209 fans- Aided in creation and led execution of a “Youth Reporter Program” which received recognition from the NCAA Director of Championships and Alliances as the “Creative Challenge Wildcard Winner” for women’s basketball marketing- Oversaw execution of marketing and promotions plan for field hockey, women's basketball, baseball, softball, and men's lacrosse, writing PA scripts, and leading a team of interns while directing event on headset, facilitating synthesis of audio, video, and public announcer elementsGame Day Intern (August 2014-May 2015)Lead Game Day Intern (May 2015-May 2016)Core Intern/Head Marketing Associate (May 2016-May 2017)Graduate Assistant (May 2017-May 2018)

Norfolk, Virginia

- Front line of customer service at all home baseball games, providing help to fans throughout the ball park at an information booth on the concourse or serving as a fan assistant at the gates- Used persuasive arguments to convince fans to participate in contests- Executed in-game promotions between innings, coordinating contestants, props, special honorees, and distributing promotional materials for sponsors

Norfolk, Virginia

- Assignments were concentrated in the Department of Veterans Affairs, serving as a liaison between Constituent Advocates, veterans, and VA employees- Answered phones, created congratulatory letters, researched for outreach and targeted mailings, corresponded with constituents, and provided assistance to the press team- Cleaned and sorted data for import into online software system

Master Of Science In Commerce, Marketing And Management

Relevant coursework: Social Media and Digital Marketing, Brand Management/Integrated Marketing Communications, Consumer Behavior.

Bachelor’S Degree, Government And American Studies

Activities and Societies: Gamma Phi Beta, Student Council Athletic Affairs Committee, Southwood Boys and Girls Club tutor, University.

Education record

Participated in an accelerated, semester-long online business certification program. Received intensive instruction on marketing.