Rachel Roberts Email & Phone Number

Toronto, On, Ca

Toronto, Ontario

As the inaugural Culture and Events Specialist at BioRender, I played a pivotal role in fortifying the organizational framework necessary for a cohesive and vibrant team culture during a period of rapid growth. Subsequently promoted to Culture and Event Specialist within the People & HR team, I spearheaded comprehensive company-wide event management, spanning both remote and in-person initiatives, alongside the implementation of various employee experience enhancement programs.In this capacity, I collaborated closely with key stakeholders, including BioRender's Co-Founders, department executives, and managers, to cultivate an environment where team members are empowered to contribute effectively to BioRender's overarching mission and vision.Notable achievements include orchestrating signature events such as Hackathon and the Company Holiday party as well as the development and implementation of BioRender's Tenure Award Program and other employee recognition initiatives.

Toronto, Ontario

Toronto, Ontario, Canada

I am founding partner of The People People Group (TPPG), a vibrant Slack community tailored for HR, Recruitment, and People Ops professionals. From its inception, I played a pivotal role as the Social Media Manager, entrusted by the founders to establish and nurture our online brand presence. Leveraging TPPG's social media channels, I orchestrated strategies aimed at fostering organic community growth.In addition to managing our social media platforms, I actively contributed to the engagement and logistics of our in-person meetups, further solidifying TPPG's impact in both the digital and physical realms.My commitment to the community extends beyond my initial role, as I continue to serve as an active administrator for TPPG. Through ongoing engagement and interaction with fellow members, I remain dedicated to nurturing and sustaining the vibrant community spirit that defines TPPG.

Toronto, Canada Area

At Looka (formerly Logojoy), an AI-powered graphic design platform, I embarked on a multifaceted journey that allowed me to contribute significantly to various aspects of the company's growth. Beginning as a Customer Success Manager, I played a pivotal role in ensuring user satisfaction while actively identifying areas for product enhancement. Following a brief hiatus for personal travel, I returned to assume the role of Community Manager, where I focused on cultivating Looka's social media brand presence.In the aftermath of a significant team reduction in 2020, I embraced the challenge of enhancing employee morale and reconstructing Looka's corporate culture by stepping into the additional role of Culture Management. This involved the development and implementation of diverse programs aimed at fostering a positive and cohesive work environment.Noteworthy projects under my purview included spearheading impactful social media campaigns, engaging with Looka customers for featured interviews, contributing to company blog content, and orchestrating various team-building activities. Additionally, I took pride in recognizing and celebrating team milestones such as tenure, promotions, and birthdays, while also playing a key role in onboarding new hires.

Toronto, Canada Area

Superside is a design company that delivers hassle-free design at scale to enterprise teams.- Managed all social media channels, including Instagram, Twitter and Linkedin- Reported to Senior Content Manager - Wrote copy to promote blog posts, design mockups, and other visual content- Engaged with online community and responded to comments and requestsKey Accomplishments:- Assisted in growing Instagram following organically by 20% (620-750)- Grew Twitter following by 90 new followers- Increased Twitter impressions from 72K to 142k

Toronto, Canada Area

- Supported and educated Logojoy users through every stage of account creation, logo development and maintenance.- Excelled within a service-oriented position, demonstrating a talent for communicating effectively with partners from diverse backgrounds- Educated customers on available product and plan options to meet and exceed customer’s needs- Completed online modules and on-site training for both products and company processes- Investigated and resolved customer complaints or issues to strengthen company reputation and grow customer retention.- Provided high-quality customer service to optimize customer purchasing and payment process.- Practiced my knowledge with Adobe Illustrator to help edit and process logo designs for users.- Communicated with users via our call center and through our online chat portal.- Trained and educated new members of our Customer Service Team on the best practices of the position.- Managed all social media platforms, including creating and scheduling content for Facebook, Twitter, Instagram, and Pintrest.

Toronto, Canada Area

Collaborated with the Marketing Manager and Coordinator in Canada with creating campaigns, which built brand awareness, acquisition, and loyalty for the Zipcar markets in Canada.• Events: Lead scheduling, planning, development and implementation in the participation of events year-round. Attended events as Team Lead and practiced my strong interpersonal & customer service skills. • Customer Success: Lead 'First to Drive' initiatives, and responded to member surveys through a system called ' Medalia.' Understanding customers’ needs and offering feedback/solutions to their challenges.• Sponsorships: Identified and negotiated mutually beneficial sponsorships of local events and organizations• Community Relationships: Developed and cultivated relationships with strategic community partners and individuals enhancing membership experience and open new channels of membership acquisition. Partners include: Ronald McDonald House, Breather, Keep 6, McMaster University, Ryerson University, Seneca and Centennial College.• Social Media Coordinator: Ongoing member interaction, campaign initiatives and brand awareness on Twitter and Facebook using the Sprinklr platform. Built and scheduled all outgoing social media posts. • Content Creation: Created copy for monthly e-newsletters to members as well as ongoing e-blasts, member benefit and landing pages for partners.• Analytics: Worked with Zipcar's Administrative system as well as Spotfire, to pull data for Marketing Manager. Gained in-depth knowledge of SEO, keyword research, and Google Analytics. • Computer Skills: worked closely with Microsoft Office, PowerPoint, Excel, Google Drive features, and Photoshop.Notable Accomplishments:• Helped create a successful social media and e-mail marketing campaign that generated enormous ‘buzz’ for Zipcar’s 10-year anniversary.• Monthly e-newsletters sent to Canadian Zipcar members consistently had higher open and click rates when compared to the other Zipcar markets.

Ontario, Canada

Department Head of Public Relations at Style at Mac. This school based organization has been operational for three consecutive years. Our goal: "We are a fresh, fun, fashion-focused club that highlights the unique styles of individuals on the McMaster campus and in the Hamilton community!Our aim is to make members of the community feel comfortable expressing their individuality through their personal style choices, whether they are considered to be conventionally ‘fashionable’ or not." The responsibilities for this role are to communicate this objective, educate, and build relationships with the student-body and greater Hamilton community. Accountable for running both the Instagram and Twitter page in the pursuit of creating a better social media and campus presence. As a student run organization I am also responsible for organizing sponsors and vendors who are interested in contributing to our organization.

Hamilton, Ontario

Responsible for organizing and leading a Welcome Week program that is welcoming, inclusive, respectful and sensitive to the diverse student body that will provide first year students the opportunities they need to make a good start on their academic career at McMaster.Welcome Week Planner obligations include: Program and Event/Project Management • Some event planning / coordination at the University level• Delegation skills – knowing the strengths of your teammates/Reps and delegating based on skills and strengths• Creative• Highly organizedHuman Resource/Management Skills• Ability to manage volunteers/peers• Excellent teamwork and collaboration skills• Flexible, ability to adapt to changing circumstances, someone who can go with the flow, move to plan b or plan c in the event of a crisis• Understanding complex organizations and structures and the ability to work within rules, policies and established procedures.• Demonstrates excellent judgment for the selection and recruitment of Welcome Week RepresentativesTime Management• Understanding of the time commitment and ability to manage time effectivelyCommunication Skills• Comfortable public speaking and willingness to grow and develop• Excellent listening skills• Negotiation Skills• Conflict resolution skillsInterest and commitment in fulfilling the mission / vision of the University, Student Affairs and Welcome Week• Finding the balance between fun and professional• Understanding the importance of being a planner – WW is for first year students• MatureTraining/Planning Meetings• To attend all training (on-line / on-campus) and planning sessions arranged by the Student Success Centre, MSU and by your planning group.

Hamilton, Ontario

As a Welcome Week Representative, my responsibilities include prepping and organizing events for the newest students of McMaster University. Leading groups, guiding the students in social activities and directing the students through all activities and events proved to be a strict commitment for my entire school career. While being part of the Welcome Week committee, which include reps from all faculties, programs, and majors, gives the reps a very diversified and unique perspective on how to successfully lead and manage teams, varying from large groups of hundreds of people, to small intimate crowds.

At Starbucks I serve every customer with a personalized coffee. I strive to treat others with exceptional customer service and provide an amazing experience for customers, with the help of my fellow colleges. In addition, I work occasionally as a Retail Merchandiser, aiding in designing, and rearranging the store to highlight new in-store promotions, as well as transforming the store into a comfortable environment. Starbucks has aided in my growth, and has provided me with an extraordinary experience in understanding the customer, their needs as well as what drives them to walk through our doors and buy a cup of coffee.

Toronto, Canada Area

I have had the pleasure of working for Launch on three separate occasions since April 2014 as a Brand Ambassador. I began with them on April 22, 2014, assisting on a one day contract position for Launch's client Oxford Properties and their Earth Day initiative. This Earth Day project included the Canopy Project, which focused on the tree devastation following the 2013 ice storm in the GTA. That day we distributed seeds to communicate the importance of a sustainable environment. The second event in which I worked for Launch was at the Canadian National Exhibition (CNE) representing Hellmann's Mayonnaise and "The Real Food Movement". For three days my team and I, handed out samples of healthy food made with Hellmanns Mayonnaise. Our food truck was brilliantly made of a variety of plants which attracted different crowds. We also had a game stationed beside the truck, which educated children on different healthy foods. My third event with Launch was in early November where I represented their client Sprott Asset Management. This event focused on distributing invitations at Oakville Go station and informing the public on their upcoming event on "smart money". I enjoyed this event because I had the opportunity to engage and adjust to a more corporate crowd. After working with Launch, I took away more knowledge in sales, learned how to work in a corporate environment, gained appreciation for different brands, and established an amazing network of colleges and friends.

Toronto, Canada Area

Worked as a Brand Ambassador for Zipcar Canada. Zipcar is a company that strives for efficiency, self service, innovation, and fun. My role involved reaching out and making Zipcar's services known. I educated others on ways in which they could travel, save money, and decrease their ecological foot print by simply becoming a member of Zipcar's car sharing service. I attend events such as street festivals, make appearances in grocery stores, and even hand out fliers in-front of Zipcar's Toronto office. This job allowed me to be myself, engage with others, and meet many new people. It also gave me extraordinary experience in sales, and understanding the mind of the customer, and their needs.

At Spot Coffee, I was introduced to an entirely new company, one in which I had never heard of at the time. They provided a far different cafe experience, one that could be connected more towards a restaurant, with the casual intimacy of a coffee house. I began working at Spot as a line cook, the reason being was that they wanted their staff to truly understand the product so that one was more informed when at the cash register. I found that very beneficial especially when I was promoted to Barista and worked more one on one with the customer.

Toronto, Canada Area

Coached young children between the ages of 6 and 10 in the sport of Synchronized Swimming. Focusing on skills, routine, exercise and having fun. In being a coach I worked with an entirely different group of people than I was normally used too. It brought me out of my comfort zone and helped me to learn how to interact which children (who at the time) where half my age. This was one of the funnest experiences I have ever had because I had artistic freedom and could share my years of experience in the sport, in the hopes of inspiring young people.

Toronto, Canada Area

I provided a friendly face for customers and aided in any inquiries they may have had, in regards to books, merchandise, and any in-store promotions. I was also trained in cash procedures.

Bachelor Of Arts (B.A.), Communication And Media Studies

Activities and Societies: McMaster Humanities Society

Digital Media Skills, Graphic Design

Looking to develop my skills in graphic and web design, as well as animation and interactive media platforms.

Highschool Diploma