-Managed a team of nine resources for the functional design, development, testing and deployment of 30+ customer journeys across business units and countries in Salesforce Marketing Cloud-Spearheaded the sale of new marketing opportunities for multi-channel campaigns including demand generation, early tenure, upsell, new offer, and experimental (A/B, MV), resulting in a 40% increase in sales YOY -Improved stakeholder reporting with customized and automated engagement reports for 6 dynamic email campaigns to track conversions, click-to-open rates, and dynamic modules-Reduced journey build time by 50% through a process improvement analysis and the creation of off-the-shelf assets such as journey toolkit, intake process and testing automation tool-Orchestrated the design solution and marketing requirements across social, email, and web channels in a connected digital transformation using Sales Cloud, Marketing Cloud, Interaction Studio and Communities-Developed a cross-channel personalized customer experience using Facebook lead form capture and Einstein predications for an email and web marketing campaign -Performed customer journey mapping across account tenures and product types to find growth opportunities and optimization points in the customer lifecycle

-Analyzed budget and procurement data in Excel and Tablaeu to create a current state assessment of spending patterns, resulting in 1.3M in saving opportunities-Modeled cost allocations methods and vendor options to provide the budget committee an interactive and holistic view for upcoming funding decisions -Researched peer benchmarks and industry budget trends to provide a baseline budget and financial best practices-Launched 30+ reports by working with client counterparts and the technical team in order to understand business requirements, determine system functionality, and formulate report code -Conducted user acceptance testing for a system enhancement release by creating test scenarios, supporting requirements traceability, logging test results, and monitoring defect status-Constructed business rule documentation from Oracle Process Automation that reflected functional design, technical design, batch schedule, and data architecture of the client’s eligibility system

-Managed administrative documents such as engagement progress, weekly budget, variance analysis, and ITAC tracker to be presented at weekly status meetings with upper management-Completed IT application control testing for five controls with direct and benchmark testing strategies by attending walkthroughs, documenting processes, evaluating evidence in mainframe and distributed systems, and formulating test memos-Aided the transition of a departing employee by addressing review comments from multiple levels, hosting follow-up meetings with clients, and training the new hire on engagement procedures

-Explored the organic farming industry and economic challenges the Pacific Islands faces regarding poverty, gender inequality, government capabilities, and resource inefficiencies to brainstorm solution-driven projects with the CEO-Analyzed vendors providing carbon emission metrics through digital technology to assist local organic Fijian farmers in reducing their emissions to create better products consumers can trust-Discovered and applied for funding opportunities, which led to a $95,000 grant from the United Nations Development Program

-Managed data collection for digital traffic, user engagement, and content production to assess trends and generate reports for upper management about past and future listening habits-Implemented a local trend report to fill a void in data and allow smaller markets to develop analytically focused tactics-Established an interactive ranking tab on all monthly reports to give better insights into which markets have the most and least growth based on volume, MOM, and YOY-Initiated the switch to Ando Media 2.0 by building a new report format and updating all previous metrics, which contributed to a more accurate way of measuring user engagement

-Researched and identified youth trends to create a marketing presentation on how to engage Generation Z-Compiled data using Nielson's Clear Decisions software to find statistical significances about D2C and merchandising sales information-Formulated a content creators database through data on The Next Big Sound to track social media celebrities on multiple platforms