Drive strategic decision-making by providing timely, data-informed counsel to senior leadershipBroaden set of stakeholders using digital analytics, maximizing availability and impact of digital dataLead transformation of digital analytics and UXR capability for global suite of B2B digital assets, including website, mobile app and APIs-->Lead five-member team covering digital data collection, analytics, UXR, and A/B testing-->Transformed digital data capability through complete retagging of secure Merchant website, enabling speed to insights for key launches and campaigns, automated KPI alerting and deep ad hoc analysis-->Built and leveraged new data sources in Cornerstone and Google Cloud Platform environments, enabling seamless integration between website and merchant account data-->Relaunched CX survey practice, revamping survey collection, reporting, and integration with clickstream data-->Launched reporting of cross-channel engagements, identifying opportunities to optimize digital servicing-->Deploy quantitative analysis effectively, empowering analysts by automating day-to-day reporting to focus attention on larger business questions and creative analysis

Maximize website and mobile app performance against business goals, for both member experience and acquisition teams-->Draw on data sources including Adobe Analytics, MixPanel, ForeSee, OpinionLab-->Identify testing opportunities and design tests in collaboration with A/B testing team-->Lead tracking implementation for Adobe Analytics and in-house analytics solution. Significant projects include retagging of servicing website and launching Adobe Analytics for the global servicing mobile app-->Develop and deliver self-service analytics training for teams throughout the enterpriseTrain and lead web analytics specialist

Identify and quantify optimization opportunities on the Best Buy site and mobile apps, drawing on data sources ranging from Radian6 and OpinionLab to Adobe AnalyticsEmpower stakeholders by presenting complex information in a digestible formatDesign and analyze A/B tests for site optimizationDesign and maintain recurring reporting using Adobe ReportBuilder and Analysis WorkspaceWork collaboratively to develop business requirements for tracking

Web analytics specialist, working with Analytics Demystified for Best BuySupporting loyalty and checkout teams, producing actionable insights through rigorous analysis

Planned and managed all marketing campaigns for fee-only financial advisory firmLed process to revise firm website for usability, SEO, and compliance with SEC guidelinesLed content marketing campaigns, including firm-wide bloggingEdited, led delivery of client communications, including quarterly e-newsletterImplemented Google Analytics on firm website and associated content platforms.Acted as firm-wide brand guardianReported to firm owner and CEO

Chaired cross-functional team focused on SEO and Google Analytics implementationManaged search engine marketing campaigns using Google AdwordsExpanded reporting capabilities, developed web analytics dashboards using Google AnalyticsPlanned and managed cross-channel marketing campaigns, including social, contextually and audience targeted display, print, outdoor, broadcast. Resulted in 25% increase in salesCreated social media profiles on facebook and LinkedIn, resulting in 2,700 fans and high interactionDeveloped and managed media and community partnershipsManaged relationships with client departments

Planned and managed marketing for recruitment eventsDeveloped and managed cross-channel advertising plans. Channels included search, online display, paid social media, print, broadcast, and outdoorDeveloped and deployed response tracking for College advertising. Resulting insights decreased cost-per-response by 75%.Developed new media partners, achieving $80,000 in advertising for no cash investmentManaged media relations for college, achieving editorial placements in local NBC and Fox affiliate stations, the Star Tribune, the Pioneer Press, Minnesota Public Radio, Mpls.St.Paul magazine, MinnPost.com

Planned and managed marketing for single-ticket sales, achieving 10% increase in ticket sales through cross-channel marketing campaignsDeveloped three new media partners and maintained relationships with existing partners. Resulted in over $240,000 in advertising in return for under $90,000 cash investment

Managed promotional campaigns for events including monthly film series, art gallery openings, library events, and classical music concertsWorked with partners including Lincoln Center, New York Film Festival, the United Nations, and the Town Hall to develop communications materialsAchieved editorial placement in The New York Times, Newsday, New York Daily News, New York Post, TimeOutNY, amNew York, Our TownManaged agency relationships to achieve media relations goals

Edited stories for readability, grammar, and style.Prepared page layouts.Wrote feature articles.