Rachel Macaulay Email & Phone Number

London, On, Ca

London, On, Ca

Leading the organization's fundraising and community relations portfolios, my role will help position Ronald McDonald House SWO for extraordinary growth, in service of paediatric patient families.

- Serve as a strategic leader who is responsible for delivering on multifaceted priorities with an unyielding commitment to creativity, equity and measurability - Contribute to a $10 million fundraising campaign through strategic storytelling, stewardship and relationship management- Represent the organization through global public speaking engagements- Manage a team of marketing, communications and fundraising professionals to achieve competitive ROI targets- Leading the… Show more - Serve as a strategic leader who is responsible for delivering on multifaceted priorities with an unyielding commitment to creativity, equity and measurability - Contribute to a $10 million fundraising campaign through strategic storytelling, stewardship and relationship management- Represent the organization through global public speaking engagements- Manage a team of marketing, communications and fundraising professionals to achieve competitive ROI targets- Leading the university's advancement and alumnae engagement portfolio, in support of competitive fundraising and engagement targets- Support a multifaceted organization, including a broad range of revenue-generating portfolios- Lead media relations to foster positive collaborations with local and national media personnel - Uplift Brescia's brand through thoughtful, inclusive and authentic messaging Show less

In a world full of fast moving images and cliché messaging, it’s hard for brands to be heard. What’s even more difficult is depicting what makes you unique in a concise way that moves people to action. I take on clients who require full content management overhauls, beginning with comprehensive audits, followed by well-informed/researched strategies, inclusive of over-arching key messages and minute tactical detail. Dependent on your immediate- and long-term needs, I can support ongoing… Show more In a world full of fast moving images and cliché messaging, it’s hard for brands to be heard. What’s even more difficult is depicting what makes you unique in a concise way that moves people to action. I take on clients who require full content management overhauls, beginning with comprehensive audits, followed by well-informed/researched strategies, inclusive of over-arching key messages and minute tactical detail. Dependent on your immediate- and long-term needs, I can support ongoing social needs, media relations outreaches and large-scale corporate or non-profit campaigns. In addition to integrating thought-leadership into your editorial calendar, I will leverage my vibrant media relations networks to garner local and national awareness for your stories. My combination of people and project management skills plus my foresight into important communications and social trends will ensure your brand earns its spot at top-of-mind for engaging, likeable and inclusive sources of influential products, services and information.If your business is thirsting for some new marketing material or if you need a one-off media release, email template or apology letter, send me a message and let’s get to work. Show less

London, Canada Area

I am extremely proud to work at Huron and am passionate about telling Western's founding college's story in a way that demonstrates what our credence to tradition, alongside a future and human-focused approach to education can achieve for students who want to make a difference. Each day in the Comms office looks different, and that's the way we like it - because that means we're constantly evolving and adapting to our ever-changing environment. At the end of the day, our goal is to… Show more I am extremely proud to work at Huron and am passionate about telling Western's founding college's story in a way that demonstrates what our credence to tradition, alongside a future and human-focused approach to education can achieve for students who want to make a difference. Each day in the Comms office looks different, and that's the way we like it - because that means we're constantly evolving and adapting to our ever-changing environment. At the end of the day, our goal is to ensure everyone knows Huron offers elite, but accessible education that prioritizes nurturing the heart, as much as the mind.Some of the daily "tasks" my position involves are as follows: - Responsible for performing the day-to-day functions of the communications office, which includes managing Huron’s social media accounts, media relations, content development, website administration and, in collaboration with the Director, the development and execution of marketing strategies to promote Huron- Manage the development of the University's largest advancement publications and recruitment materials that authentically depict Huron's distinct advantages and vision of Developing Leaders with Heart- Review, contribute to and edit communications for all Departments, within in the institution, to ensure they are error-free and in alignment with the University's over-arching mission, vision and values- Support the national and international growth of the brand through strategic media relations and editorial content management - Engage with pre-eminent alumni, Board members and international donors to contribute to a $25 million fundraising campaign- Develop human-centric stories that raise brand awareness and secure donations- Provide event support, inclusive of promotion, messaging, photography and social and traditional media coverage- Support the strategy, design and disbursement of really cool Huron merchandise Show less

London, Canada Area

- Developing and executing a variety of strategic, creative, high-quality marketing communications- Working with team members, business partners and senior management to develop creative marketing initiative plans that support channel marketing strategies- Crafting content and copy that is creative and compelling- Maintaining corporate identity and brand strategies- Building open, collaborative relationships with business partners, marketing delivery team members… Show more - Developing and executing a variety of strategic, creative, high-quality marketing communications- Working with team members, business partners and senior management to develop creative marketing initiative plans that support channel marketing strategies- Crafting content and copy that is creative and compelling- Maintaining corporate identity and brand strategies- Building open, collaborative relationships with business partners, marketing delivery team members and outside suppliers Show less

London, Canada Area

• Creates donor-centred documents for funding, cases for support and grant proposals, as well as outcome documents including project updates, stewardship reports and donor stories.• Championed "Corus Radiothon", an event that raised $90,000 through the power of story telling and community engagement• Generates creative social media strategies to enhance brand identification• Liaises with patient family ambassadors, arranging event appearances, conducting interviews, and writing… Show more • Creates donor-centred documents for funding, cases for support and grant proposals, as well as outcome documents including project updates, stewardship reports and donor stories.• Championed "Corus Radiothon", an event that raised $90,000 through the power of story telling and community engagement• Generates creative social media strategies to enhance brand identification• Liaises with patient family ambassadors, arranging event appearances, conducting interviews, and writing patient-driven materials for donor solicitation and stewardship• Creates and edits corporate literature, including annual community reports, media releases, newsletters and event materials• Adheres to CP Style guidelines for communications best practices • Produces high quality proposals to secure donations from community supporters• Maintains accurate donor and volunteer information in Raiser’s Edge• Assists with creation of correspondence, direct mail letters, brochures and other collateral materials• Identifies, establishes and manages professional relationships with health care partners and patient families• Maintains the highest communication standards in all written and verbal applications• Supports media relations• Attends Foundation events and provides support as required Show less

London, Canada Area

- Elected by peers on a variety of committees - Responsible for planning & booking monthly meetings- Diligent minute taker during pivotal board meetings, which demands superior attention to detail & listening skills- Will plan & facilitate AGM in June 2014

London, Canada Area

• Created and implemented marketing plans • Developed and published content management strategies• Optimized websites in accordance with SEO best practices• Managed social media accounts and promotional campaigns• Collaborated with clients to execute marketing strategies that increased visibility and conversions • Conducted extensive online research that shaped marketing communications and content creation• Created Ontario SEO blogs• Responsible for business… Show more • Created and implemented marketing plans • Developed and published content management strategies• Optimized websites in accordance with SEO best practices• Managed social media accounts and promotional campaigns• Collaborated with clients to execute marketing strategies that increased visibility and conversions • Conducted extensive online research that shaped marketing communications and content creation• Created Ontario SEO blogs• Responsible for business development and RFPs Show less

• Promote mentorship opportunities to eligible women through various communication vehicles to obtain diverse applicants• Collaboratively plan/organize mentorship events• Elected to co-chair position

London, Canada Area

• Published promotional, educational & motivational literature for diverse audiences• Developed integrated marketing communication plans with a focus on awareness, advocacy & membership• Created/Edited crisis communication plan, e-newsletters & a variety of other internal/external documents• Facilitated planning sessions for Social Innovation Shared Space• Organized 300 person event to maximize participation in ChangeTheWorld• Responsible for media relations, including press… Show more • Published promotional, educational & motivational literature for diverse audiences• Developed integrated marketing communication plans with a focus on awareness, advocacy & membership• Created/Edited crisis communication plan, e-newsletters & a variety of other internal/external documents• Facilitated planning sessions for Social Innovation Shared Space• Organized 300 person event to maximize participation in ChangeTheWorld• Responsible for media relations, including press releases, televised interviews & follow-ups• Implemented branding & content strategy for new website• Designed signage, invitations & organizational documents• Managed 22 brand ambassadors to achieve Ministry objectives• Performed community outreach to solicit unprecedented quality & quantity of donations for ChangeTheWorld participants• Developed social media strategy & conducted online outreach Show less

London, Ontario

- Created business development strategic plan- Perform various tasks to improve guest experience at high profile events- Access and appease needs of guests including designated VIPs- Manage registration & attendee relations

• Strategically communicated & operated in a fast-paced environment to exceed customer expectations• Elected by leadership to represent company at Western University• Promoted & nurtured mutually-beneficial partnership between Western University & Enterprise-Rent-A-Car• Increased brand visibility on campus through publications, workshops & information sessions to exceed application goal • Trained employees on corporate computer programming

London, Ontario

- Elected by peers and superiors to act as the liaison between Western University and Enterprise Rent-a-Car- Increased brand awareness on campus by hosting information sessions, booths and publishing branded literature- Exceeded corporate goals for internship applications

Public Relations Diploma, Post-Graduate Diploma

My Public Relations Diploma catalyzed my transition from student to professional. I sharpened my storytelling capabilities, maximizing.

Bachelor Of Arts - Ba, Honours Specialization, English Languages And Literature

Activities and Societies: Volunteer in Progress; taught conversational English to newly immigrated students and faculty Dean's Honour Roll.