Rachel Maclean Email & Phone Number

• Repurpose CBC News content and programming for YouTube and YouTube Shorts.• Track, source and pitch livestreams and specials on YouTube. • Pitch, script and potentially host both short and long original video for YouTube and YouTube Shorts.• Package videos with optimized titles, descriptions, tagging, and thumbnail design.• Collaborate with the YouTube co-ordinating producer on executing and updating YouTube best practices and learnings. • Identify new digital… Show more • Repurpose CBC News content and programming for YouTube and YouTube Shorts.• Track, source and pitch livestreams and specials on YouTube. • Pitch, script and potentially host both short and long original video for YouTube and YouTube Shorts.• Package videos with optimized titles, descriptions, tagging, and thumbnail design.• Collaborate with the YouTube co-ordinating producer on executing and updating YouTube best practices and learnings. • Identify new digital storytelling formats and adapt pitches accordingly.• Work with CBC programmers to source video for YouTube and Youtube Shorts• Train stakeholders of differing skill levels on social media distribution and engagement; aid in the production and maintenance of training documents.• Vet social posts for YouTube, ensuring best practices and journalistic standards apply.• Identify trending stories and videos to larger network, content units and shows. Show less

Calgary, Alberta, Canada

As an overnight producer for cbc.ca/news, I help curate the stories of importance to Canadians.

Calgary, Alberta, Canada

Able to gain significant traction with an international audience as the social lead for The Weather Network’s climate unit by utilizing Canada’s most trusted media brand while implementing my social strategy. Tasked with creating and posting content that would be appealing to a social media and television audience in addition to managing social media campaigns and sponsorships (including budgets).• Experienced major social media successes, such as tapping into influencers in the climate… Show more Able to gain significant traction with an international audience as the social lead for The Weather Network’s climate unit by utilizing Canada’s most trusted media brand while implementing my social strategy. Tasked with creating and posting content that would be appealing to a social media and television audience in addition to managing social media campaigns and sponsorships (including budgets).• Experienced major social media successes, such as tapping into influencers in the climate space like Naomi Klein, Catherine Abreu, Mark Ruffalo, and TikTok stars. Worked with filmmakers and freelancers on many diverse projects.• Brought extensive experience to the table when reporting on enterprise climate stories and producing video content that brought in hundreds of thousands of views for all platforms, while also helping with copy editing and lineup curation.• Put together a trending report each week to inform stories coming up, which also brought in hundreds of thousands of page views for the climate section. • Responsible for community engagement and responding to comments while keeping our organization’s standards and brand in mind.• Tracking analytics to see what content connected best with our audience to help inform social strategies going forward, as well as building a social media calendar for important dates. Show less

Calgary, Canada Area

Oversaw the newsroom’s main social channels, including community engagement and answering inbox inquiries. Shadowed The National, Snapchat and other social teams at CBC News in Toronto. Well-versed in programs that monitor for trending topics and content.• Led the team to the top news page in the Calgary news Facebook market. Helped double the following on Instagram and blazed a path in experimental treatments on all CBC approved social platforms in photos, storytelling, and video. We had… Show more Oversaw the newsroom’s main social channels, including community engagement and answering inbox inquiries. Shadowed The National, Snapchat and other social teams at CBC News in Toronto. Well-versed in programs that monitor for trending topics and content.• Led the team to the top news page in the Calgary news Facebook market. Helped double the following on Instagram and blazed a path in experimental treatments on all CBC approved social platforms in photos, storytelling, and video. We had many viral video successes.• Experienced moderator/producer for Facebook and Instagram lives, including booking diverse guests on a short timeline and mapping out the program. • Proficient in major social platforms and how to confirm and import viral content online. In charge of finding the best submissions from the audience. Contributed to many viral video successes as a result of understanding exactly what the audience is looking for. Well-versed in Crowdtangle and other programs to monitor for trending videos, photos, and social media conversations. • Contributed to the success of the web team, and able to fill in any roles on the web desk when needed. Show less

Calgary, Alberta, Canada

Led a team of video producers and editors with a social audience focus under this successful pilot project, which won three national Radio Television Digital News Association awards. We had many viral videos, reaching over 40 million views on single videos alone. Produced Facebook-only live productions during a pandemic that brought unique technology challenges.• Building and writing scripts. Storyboarding and field producing.• Overseeing edits for pacing, style, and quality. Designing… Show more Led a team of video producers and editors with a social audience focus under this successful pilot project, which won three national Radio Television Digital News Association awards. We had many viral videos, reaching over 40 million views on single videos alone. Produced Facebook-only live productions during a pandemic that brought unique technology challenges.• Building and writing scripts. Storyboarding and field producing.• Overseeing edits for pacing, style, and quality. Designing graphic boards that are eye catching and informative. Show less

Calgary, Alberta, Canada

Hired to bring a print perspective to a changing news landscape. The main election writer during the Alberta 2015 vote and won a national RTDNA for this story about the people we lost a year after the 2013 Calgary flood. Contributed to many other awards on Calgary's digital team and wrote several original stories that brought huge spikes to Calgary’s online statistics.• Great at pitching creative multimedia story ideas.

Cochrane, Alberta

An independent newspaper before being purchased by Great West. Designed and edited the entire paper and was the sole contributor to the Facebook and Twitter accounts for ongoing news and website content. • Travelled to Honduras to cover a Cochane charity and got to blog about the political climate after the ousting of former president José Manuel Zelaya. • Interviewed as an election expert for the Calgary Eyeopener.