Marketing And Events Officer
CurrentI’ve been brought into Sparks to unify the brand and develop the marketing, making consistent, quality materials and communications. I manage and execute marketing strategies and campaign plans with the aim to build their audience and develop their online presence. Running regular events online and offline is also a key part of my role.Key Responsibilities:• Inspire and Engage: Communicate the charity’s vision and work to help children with SEND and their families through compelling campaigns.• Marketing Strategies: Create a marketing strategy to meet the charity’s mission and devise individual campaign plans and events spanning the year.• Multichannel Campaign Delivery: Execute campaigns across various channels for fundraising, service awareness, and relationship building.• Customer Relationship Management: Develop and manage customer journeys and relationships for different types of contacts. Outreach to other organisations, schools and businesses to partner with for support. • Brand Champion: Develop and manage the Sparks brand, ensuring consistency and recognition both externally and internally.• Email Marketing: Create and send newsletters and informative content using Mailchimp. Develop a database, and expand their audience, creating relevant tags for a targeted approach.• Social Media Management: Plan and deliver content across all social media channels to increase engagement, reach and leads. • Website Management: Oversee the content and functionality of the website making regular updates. Lead the development of the site to ensure optimal performance and user experience.• Audience Growth: Expand the online audience through effective campaign delivery, SEO, and other strategies.• Branded Materials: Produce branded materials, including writing, design and print production. • Digital Analysis: Analyse and report on social media and website traffic to measure effectiveness and inform future strategies.
