Led team as Director of Digital Operations at 23/7 Global, a VIP music and podcaster startup with investors including Shawn Mendes, and AG Artists. Launched a virtual meet and greet and Livestream platform for major artists. Prior to that, was Studio Production Coordinator at NET-A-PORTER.Professional focal points include: •Content and Product Marketing: Write copy for mobile push notifications, emails, social media posts and stories. Coordinate content schedule with cross-functional teams. Proactively generate and maintain content calendar to drive sales and engagement. • Audience Engagement and Analytics: Research compile and track data using link-tracking platforms (Bit.ly, Firebase, Metabase and Data Studio). Identify key demographics and spending trends based metrics. Analyze campaign activity and suggest ways to increase ROI. • Subscriptions: Create subscription tiers, from offers through executing design and technology for best user experience. • Social Media Management: Design posts and write engaging copy reflecting artist or business branding. Strategize promotions around special events, holidays and tour cycles. • App and Product Development: Coordinate design teams, schedules and resources.Maintain budgets and results reporting. Research, roadmap and market features and offerings.
Listed skills include Microsoft Office, Lightroom, Social Media, Public Speaking, and 43 others.