Rachel Cunningham Email & Phone Number

Greater San Diego Area

Create and manage a yearly marketing strategy and budget. Adjust strategy and budget based on campaign results and effectiveness. Develop a content marketing strategy that increases brand visibility and website domain authority. Create editorial calendars based on marketing initiatives. Identify and pitch high domain authority websites for content exposure and building industry authority. Maintain positive relationships with contacts at publications. Successfully secure article placement in industry-specific publications. Manage freelance copywriters, ensure their work is error-free and meets the requirements of the assignments. Find, interview, and evaluate skills of new freelance writers. Create original written content for social media, blogs, and various marketing platforms. Provide creative direction/feedback on all aspects of design associated with content. Curate third party content for social media, blogs, and various marketing materials and platforms. Post blogs, add website content and share content through social media channels. Identify and utilize PR channels for promoting content. Manage and execute email marketing campaign. Evaluate content, website and newsletter effectiveness using analytics and measurement tools. Organize, facilitate, and promote webinars and podcasts. Create, manage, and report on paid social advertising tactics. Inbound and outbound marketing activities as necessary. Client project management. Research and evaluate potential vendors and partners. Determine best-fit and negotiate contract terms. Continually focus on finding and championing new and innovative marketing initiatives and channels of distribution.

Greater San Diego Area

Developed a content marketing strategy that increases brand visibility and website domain authority. Created editorial calendars based on marketing initiatives. Identified and pitched high domain authority websites for content exposure and building industry authority. Managed freelance copywriters, ensured their work was error-free and met the requirements of the assignments. Created original written content for social media, blogs, and various marketing platforms. Curated third party content for social media, blogs, and various marketing materials and platforms. Posted blogs, added website content and shared content through social media channels. Identified and utilized PR channels for promoting content. Managed and executed email marketing campaign. Evaluated content, website and newsletter effectiveness using analytics and measurement tools. Organized, facilitated, and promoted webinars and podcasts. Created, managed, and reported on paid social advertising tactics. Inbound and outbound marketing activities as necessary. Client project management.

Research and write articles and press releases of 475-500 words for specialized topics for the fields of chiropractic care, dental care, veterinary services, and acupuncture. Search engine optimization writing to drive business to client websites with emphasis on keyword density. Basic knowledge of SEO basic practices and principles including back linking and proper optimization strategies.Research topics for accuracy and detail while writing to educate a general patient audience. Write copy and edit content for websites while adhering to client specifications and requests.Manage concurrent projects to meet client deadlines.

Greater San Diego Area

Coordinate and supervise all content marketing and written collateral. Manage creation and editing of ebooks, webinars, white papers, and infographics for education and lead generation. Craft all marketing and client-facing collateral to meet campaign objectives, increase lead generation, maximize conversions, fulfill customer service goals, and improve overall client experience.Create compelling ad creative for partner advertising, education, and outreach. Manage weekly corporate blogs and advise management on content marketing strategy and editorial content. Managed corporate blog editorial calendar. Create and manage corporate social media strategy and client social media service deliverables. Craft and post all reputation management pieces on all social media outlets. Handle daily customer service requests and responses via social media channels. Work closely with designers, sales, and client experience teams to meet deadlines and ensure deliverables are on target.

Greater San Diego Area

Recognized for exemplary commitment to company goals, as well as continued dedication to promoting company values in others, with 2013 Leadership at All Levels award. Increased relevant followers on two different business Facebook profiles and garnered additional interest and attendees to hosted webinar through paid social media advertising. Content manager and social media manager for all three verticals under the iMatrix brand. Craft compelling collateral (datasheets, emails, newsletters, case studies, post cards, landing pages, content pages, sales sheets, etc.) to meet campaign objectives, increase lead generation, and maximize conversions.Manage creation, writing, and editing of ebooks, webinars, white papers, and infographics for education and lead generation. Create press releases to generate interest and promote a positive view of the company. Manage weekly corporate blogs and advise management on content marketing strategy and editorial content. Actively manage editorial calendar to support sales and partnerships. Coordinate and write blogs and video blogs.Concept and write blogs and articles for publication on industry and partner sites with focus on lead generation. Manage creation and execution of social media strategy for all brand verticals. Design programs that encourage employee participation in social media content creation. Create educational presentations to train sales and customer support departments on social media best practices and functionality. Identify and communicate opportunities, potential risks, and other key issues to management. Collaborate with teammates through project management tools such as Basecamp. Working knowledge of HTML and Adobe Creative Suite. Experienced with WYSIWYG editor, Hootsuite, Marketo, Act-On, and CMS systems.

Coordinated administrative functions for the department under the leadership of the Professional Services Manager, including fulfillment of department objectives and milestones, maintaining and planning webinar training schedule, training new employees on department processes and systems, and motivating employees while keeping morale high. Actively supported and sustained the core values and integrity of the company’s products and services. Coached employees on best practices for handling client issues while maintaining a positive image for the company. Evaluated and interviewed potential candidates for positions on the team and provided feedback on the performance of the existing team members to the Manager. Overall client advocate and champion of a positive client experience.

English Single Subject Office, an office under the English Department in the Liberal Studies College.; Managed the English Single Subject Office and supported 4 Professors/Coordinators of the English Education program.Coordinated and organized orientation meetings for Student Teachers, as well as Advisory Council meetings.Maintained and updated English Education web site, databases, and files.Executed and coordinated regular Department communications with faculty, University Supervisors, and past and present students. Followed up with students to collect and track information, data, and documentation. Coordinated the maintenance of accurate records and materials for the Single Subject Credential Program Office.

Six Sigma Training (White and Green Belts)Building Essential Leadership Skills(BELS), Effective Coaching Skills, Hiring the Right People, Process Improvement, Positive Leadership. Managed staff of 4-6 Sales Support Specialists, supporting RV/Marine Sales force and nationwide dealer base.Coordinated all dealer communications, rate sheets and competitive analysis. Recognized for customer centric behavior with GE Money America's Award. Participated in system conversion used to match customers with relevant promotional programs. During company acquisition process, coordinated communications with dealers regarding loan documents. Received awards from senior management for contributions and project work related to company transition. Created, coordinated and delivered two RV/Marine Dealer communications each month, working closely with Sales, Marketing and Legal to insure accuracy, compliance and clarity. Built promotional offers in the online system to increase reporting accuracy and analysis of effectiveness, working closely with Sales, Risk and IT. Coached 4 employees on bonus plan, increasing incremental fundings from 17 dealers per month ($512,000 in fundings) to 172 dealers per month ($5.8 million in fundings). Collaborated with IT Team to reduce rate change timeline from 21 days to 5 days.Managed 3 outbound call campaigns per year, designing strategy, tracking results and determining rewards. Evaluated Sales Support territory volume for realignment and maximization of staff resources bi-yearly.

Division purchased by GE Money. See GE Money for description of positions and responsibilities.

Assisted in management of store, planning, opening/closing and maximizing sales volume. Utilized management skills to drive sales and increase volume.Trained, coached, and motivated sales associates on a daily basis, by creating a positive, high-energy work environment.Reviewed sales forecasts and worked to achieve planned goals on a daily, weekly and monthly basis.

An Advertising Agency representing clients such as Fatburger, The Irvine Company, WIC and UCI Extension.; Assisted the Account Executive in managing the client accounts. Provided support to Account Supervisor through general management of accounts and new business generation. Planned projects through completion and coordinated with production department for project specifications and deadlines.

Master Of Arts; B.C

B.S

Study Abroad Semester