Working as the marketing arm for small and mid-size businesses with end-to-end marketingand communication tactics to smartly make an impact with customers and target markets withexpertise in all marketing channels from graphic design, web, social media, communications,email and content marketing.

• Planned and managed end-to-end employer and higher education brand development projects, from inception to final deliverables, for clients such as Sanofi Pasteur, Minnesota State Colleges & Universities, and Disney Cruise Lines.• Communicated directly with clients regarding insights and positioning, acting as the agency's subject matter expert on college recruiting strategies and best practices.• Optimized artistic production by managing workflow of 6-person team at this recruitment ad agency. Assisted copywriter in expediting deliverables to clients.

• Project managed a new marketing campaign for US College and MBA training program recruitment, creating an employer value proposition and clarifying firm brand while imparting the distinct features of 15 full time and 9 summer training programs, resulting in 400+ hires for 10+ locations nationwide.• Met an aggressive 6-month timeframe to deliver on time new messaging, print brochure, website, exhibit booth, banner stands, and additional print collateral.• Interviewed and selected recruitment ad agency partner, gathered target population data, collaborated with 7 internal recruiting stakeholders and their line of business marketing leads and program managers throughout the process for approval. • Recalibrated vendor relationships and negotiated effectively, resulting in cost savings and increased efficiency with ad agency, printer, fulfillment house, and numerous event-related service providers.

Scope:Advertised and promoted 40 job fair events annually nationwide, including large multi-employer events and boutique open house hiring receptions. Events included TECHEXPO Top Secret, TECHEXPO, Diversity Expo, and The WWD Fashion Career Expo, serving 30,000 participants and 400 clients/exhibitors each year.• In 7-week window, created and executed marketing plan and established promotional alliances to draw candidates with US Government security clearance to defense-oriented job fair, TECHEXPO Top Secret. This pivotal event generated more than $200,000 in revenue and drew 6,000 candidates. This success launched new division of company. • Planned event budgets, managed direct mail campaigns, purchased print and online advertising, researched and rented mail lists, and managed relationships with all vendors. • Managed online content / user / brand experience on 3 sites: TechExpoUSA.com / FashionCareerExpo.com / DiversityExpo.com. Guided technical developer and graphic designer.• Sold $1.5 Million of booth space at these job fairs. Clients included L-3 Communications, Unisys and Sybase. Created customized proposals for boutique open house hiring receptions (Tiffany & Co., IBM, AT&T Government Solutions), creating ad campaigns, managing budgets and running events on site. • Researched industries, competition, and employment trends and educated sales force, contributing to successful entry into new marketplaces.• Identified, negotiated, and executed business development opportunities; created and managed co-marketing barter alliances with industry-relevant publications, associations and web sites, including MilitaryHire.com, ComputerJobs.com, VetJobs.com, DefenseJobs.com, IDGA, LatPro.com.