As a Product Marketing Manager at TCL, I drive the development and execution of marketing strategies for TCL-branded devices across mobile, audio, and networking categories. I work collaboratively to promote key product features, making them accessible and compelling to consumers while ensuring alignment across sales, carrier teams, and marketing channels.Key Responsibilities:Product Marketing: I craft and deliver comprehensive, consumer-friendly marketing assets, including competitive positioning, FAQs, and sales enablement tools. I analyze market trends, consumer behavior, and product performance to position our devices effectively.Content Development: I develop on-brand messaging and edit marketing copy to create cohesive narratives. My content ranges from fact sheets and one-pagers to detailed product training decks and e-learning simulations.Training: I lead the development of training materials for sales teams, carriers, and retailers, creating e-learning content and conducting webinars and in-person training to educate partners on product value propositions.Project Management: I manage multiple concurrent projects and foster cross-functional collaboration with internal teams, external agencies, and legal to ensure all marketing communications are aligned and meet compliance standards.Strategic Collaboration: I work closely with cross-functional teams and agencies to drive marketing execution and ensure smooth alignment with company goals.

Called on to concentrate on targeted marketing initiatives to raise awareness, improve product positioning, and upgrade marketing assets in order to maintain the Linear access control and Perimeter access product lines competitive.• Planned and executed lead generation while nurturing prospects. Focus on sales opportunity growth with the goal of generating pipeline leads for hand off to sales.• Supported sales and product teams with competitive analysis and market research for product positioning and messaging.• Oversaw the launch of new products and devised marketing implementation strategies to fulfill current and potential client demand. Designed and managed the cross-functional implementation with the product team.

Brought on to support marketing and sales for HVACR equipment product categories by conducting market research and competitive product analyses. Collecting technical data and marketing collateral that supports product sales and regional distribution. Generate campaigns in both print and digital formats to communicate sales and ordering programs. Working with the sales team to develop promotions and product launches, by analyzing the product sales effectiveness in the market.• Coordinated the design of product landing pages and digital marketing collateral. Use analytics to identify under-served markets for impact and managing digital promotional campaigns to generate brand awareness in relevant markets.• Develop website content to drive usage higher with target marketing for increased e-commerce sales traffic and increased conversion rates. Generate detailed analytical reporting of website metrics to show the effectiveness of marketing campaigns.• Collaborate with various teams to rebuild and modernize training programs and methods. Generate new training documents for internal procedures and other best practices. Implement modern and traditional management styles such as agile, lean and waterfall as needed.• Managed B2B spring and fall trade-show coordination. Negotiated trade-show special with suppliers.

Worked to enhance customer relationships and meet customer expectations. Streamlined business processes thought innovated modern communications methods between management and key account stakeholders. Delivered administrate support by servicing internal and external customers thought email, phone, and face-to-face interactions.• Manages sales orders and shipments to Warn Industries customers.• Provides customers with product technical information, trouble-shoots, handles complaints oradjustments.• Act as a liaison between customers and Warn Industries. Educate customers with producttechnical information.• Provide customers with quality resolutions by trouble-shooting and answering questions. Managesales orders, schedule shipments, resolve shipping discrepancies and manage order backlogto ensure on-time delivery.-About Warn-The company designs, manufactures and markets a full line of off-road equipment and accessories that enhance the performance of four-wheel-drive vehicles, ATV's and utility vehicles. The company's Industrial Division markets electric and hydraulic winches and hoists to commercial, industrial and severe duty customers. Warn also has a line of utility winches and hoists that are designed for professional trade workers and do-it-yourself consumers who need powerful tools to assist them in pulling, hauling, dragging or lifting. Warn focuses on three specific markets - Consumer Aftermarket, Industrial/Commercial, and Original Equipment. With customers in over 65 countries, WARN is one of the world's most recognized brands in vehicle performance enhancing equipment.

Following a family relocation, found an opportunity to gain experience in the sports apparel and footwear industry through sales. Achieved increased sales by cross-selling products and other Columbia brands thought in-depth product-application knowledge and highlighting promotion to a customer. • Applied strategic data analysis knowledge to select product weekly to showcase for cross-training and in-store promotions.

Delivered and developed, company-wide go-to-market plan for new products using competitive market research and data-driven decision-making. Served as the primary technical resource within Roland DGA for topics related to the operation/ function of rotary engraving, 3D milling/ printing, and scanning. • Deep expertise across both digital and traditional marketing platforms and an ability to devise and execute integrated campaigns that engage audiences and deliver strong ROI. Drove increased revenue and improved brand recognition by forging a strategic alliance and improving an underserved educational sales channel. • Managed concept-to-launch of the global rollout of 3D desktop printing device. As part of the global product team, developed a deep understanding of the business objectives for internal and external stakeholders to ensure a successful product launch.• Experienced as a trade show exhibitor and planner. Routinely setting up and taring down a booth, giving on the floor demonstration of product, and supporting local dealers in sales goals.

Extensive customer service, answering phone, taking messages for officers and other staff members. Make annual office supply order, as well as inventory of supplies. File and manage files, documents and other confidential materialsResponsible for calendar management, requiring interaction with both internal and external parties, to coordinate a variety of meetings and activitiesDesign interruptive signs through out the park and museum. Maintain ADA standards for accessible design. Design and produce park’s bi-yearly newsletter, brochures, and event flyers. Assist in organizing large park events with attendance in the thousands. (Surf-a-Rama, Doheny Blues Festival, Doheny Days World Music Festival, Battle of the Paddle, Doheny Halloween Haunt)Buyer for park gift store, curated visitor center museum. Maintain and update daily POs, and incoming orders.Verify packages received by inspecting condition of items; comparing  of items to purchase order and packing list; noting discrepancies.Receive and process bills for payment according to established procedures, including coding of invoices and check requests and submits for approval, as appropriate.Complete weekly report of collections of park fees, and attendance. Write monthly kiosk schedules. Conduct staff training meetings, put together training manuals, and other supplemental training material.

Design digital mock up of services.Design proposal preparation for customers while working with in branding guidelines as needed, and still contributing fresh ideas.Experience with Social Media Marketing.Support E-Commerce team by photographing completed products and by doing all post production on product images.Verify packages received with current project list, update spreadsheet with all relevant information and process receiving documents for accounting.Pack & Ship via UPS, Fed-Ex, DHL, etc. (national and international orders)File and manage files, documents and other confidential materials.Run monthly billing reports, manage preparation of outgoing monthly invoices.Receive and process bills for payment according to established procedures, including coding of invoices.proficient with quickbooks.General office support, correspondence, ordering supplies, calendar management, attending meetings, event preparation, expense reports.