Deliver branding, design and web services to a variety of small organizations and private clients.

Responsible for developing, implementing and optimizing production processes, tools, and resources to support the growing and evolving editorial needs of Nike.com (70+ country sites and 26 languages) to ensure they added value and met established business goals. -- Influenced production direction by acting as an integral part of the Content Publishing team, and mentored others by sharing business and publishing expertise.-- Collaborated with other cross-functional managers, regional offices across the globe, and internal team members increase operational efficiencies. -- Oversaw seasonal workload of internal contractors and external agencies.-- Created and managed resource plans to ensure all publishing needs were covered and assigned to the appropriate talent. -- Focused on workload and capacity management to ensure resources are used efficiently and strategically. -- Responsible for the development and maintenance of project management and collaboration tools providing training for new team members. -- Subject matter expert on technical systems and applications making recommendations to enhance process execution and efficiency.

Managed all aspects of Global Football (Soccer) and Young Athletes content production for Nike.com, collaborating with Merchandisers and Design teams to ensure projects met high-quality standards, business expectations, and scheduled launch dates across 60+ country sites and 20+ languages across the globe.-- Developed and managed production schedules for multiple projects with tight deadlines. -- Communicated workback schedules and project status to all stakeholders regularly and tracked stakeholder feedback.

-- Supervised, trained and coached 15 students in design, photography, and writing to improve the quality of book content and publishing delivery deadlines. -- Oversaw print production, project management, program strategy, goals, and budget.

Responsible for the development of digital marketing strategy and programs including several OMSI related websites, blog, email marketing, social media and other traffic building initiatives (SEO, PPC, digital advertising). Supervised two coordinators ensuring programs were aligned with OMSI’s business and brand goals. Created analytics processes and reporting to determine usage patterns to optimize content and design for all digital programs.-- Led overall strategy, RFP process, project management and development of the OMSI.edu redesign working with an external agency and internal teams to improve brand awareness and user engagement. Launched the new site in just eight months. OMSI.edu saw a 26% improvement in key metrics year over year: unique visitors, return visits, page views and time on site.-- Optimized existing email marketing program to be more efficient increasing public's awareness and attendance. Grew email database by over 15% from 2011. Worked with internal creative teams to redesign email templates in 2013 to better connect with core audiences, seeing an 18% improvement in open and click-thru rates. -- Evolved the OMSI Facebook content strategy resulting in 44% growth in followers year over year (2012-13). -- Led the production efforts for featured exhibits Game On and MythBusters, working with external vendors to produce engaging video content. -- Directed and project managed the website for the new OMSI eatery, Theory, with an external agency and internal creative manager and art director. The first responsive site for OMSI.-- Project managed interactive touchscreen experience for Brainstorm, a two-year partnership project with Portland Monthly, featuring Oregon’s most exciting thinkers in a wide range of fields. In 2012, produced 26 videos of eight honorees in several different locations.

-- Project managed transactional and trigger emails redesigns for new ecommerce launch.-- Developed analytics strategy for key performance indicators, site tracking, and stakeholder dashboards.

Created, managed and executed US digital marketing strategy for Soccer (2007-10), Running (2005-08) and Women’s categories (2006-08), supporting brand goals and key product initiatives across all digital marketing touch points: online, mobile, digital media, eCRM, ecommerce, search, social media and digital PR. Monitored overall adidas.com/us usability experience identifying problem areas. Managed and developed content to drive traffic to the site and increase consumer site engagement. Worked closely with creative and media agencies, cross-functional teams and global leadership to develop and reach communication goals.-- Managed the 2010 World Cup integrated digital campaign, “Every Team Needs a Fan,” from creation to implementation with communications, media, and public relations teams. Through innovative digital and video content, the campaign leveraged NFL, NBA, MLB and NASCAR athletes’ individual understanding of team, sport, competition, performance, and speed to educate, excite and engage general sports fans about soccer during the World Cup. Campaign was brought to life via an engaging Facebook application and on ESPN.com homepage advertising during June-July 2010. The campaign increased the adidas Soccer Facebook likes by over 100% and received over 100 million impressions on ESPN.com’s homepage. Successfully managed the $500k production and $1.5 million media budgets. -- Managed three iterations of the adidas Major League Soccer digital advertising campaign, media strategy and creative development evolving creative freshness, functionality and brand engagement with each campaign. -- Optimized adidas.com/soccer user experience to drive sales to ecommerce, increasing sales over 75% year over year. -- Developed and managed US analytics strategy and process, using multiple reporting tools to analyze, report on and react to key website and marketing performance metrics.