Rachel Leis Email & Phone Number

Los Angeles, Ca, Us

• Oversee the management of close to 100 websites supporting multiple brands within the company portfolio. Own the individual strategies, user experience, and CRO opportunities to continually improve both front facing and backend of the digital experience. • Manage the development, implementation, and ongoing optimization of digital marketing campaigns across various platforms including search, social, display, email and video. • Drive overall digital awareness of brands and create lead generation opportunities to support sales team in maintaining high occupancy rates at all communities. • Implement new processes and tools to set new gold standard for the industry including activating AI features within call tracking system, adding robust conversion widgets onsite to increase lead volume, identifying key audience segments and creating personalized campaigns to target, creating a marketing database outside of the sales CRM to capture true MQLs and nurture effectively.

Irvine, Ca, Us

• Managed all digital marketing initiatives and associated programs to support key business unit initiatives, product launches, and market development efforts while applying consistent execution of corporate brand guidelines and trademark requirements. • Executed integrated innovative marketing strategies and tactics including display and social media ads, email, video, peer-to-peer, and other new methods that augment traditional marketing tactics. • Collaborated with cross functional teams to execute regionally relevant, robust content utilizing local marketing platforms to ensure a consistent customer experience across all touchpoints both US and internationally.• Owned technology stack architecture for marketing organization including discovery and onboarding of new platforms, NDA and MSA conversations, system requirements, billing, and license management. • Restructured global search and social media structure to bring ad accounts and billing to direct bill and under the Edward’s owned and operated configuration to ingest first party data - the first step establishing our customer data platform to develop and launch our omnichannel strategy.• Established media plan structure to forecast media spend and audience size. Tracked forecast results against monthly delivered actuals for budgets over $30MM. • Created monthly media actualization process. This process was adopted and implemented by finance operations within marketing organization. Process was defined as best practice across business unit, and subsequently rolled out across other business units. • Created global social media ‘potential adverse event’ monitoring process to ensure a brand social media presence while remaining compliant with FDA requirements. The new automated process allowed for global scale across all social platforms with multiple language considerations.

Irvine, Ca, Us

Jersey City, Nj, Us

• First full-time dedicated employee for new Quotient Agency Team supporting a major retail corporation, sitting on-site with client. Played lead role in early development of the business: working directly with client teams on meeting structure, vendor negotiation, managing agendas, project tracking, template creation, established management system for data reference, led daily huddles, standardized reporting. • Took on key agency support functions including vendor setup, integrated media planning and IO creation for multi-million-dollar initiatives. Created accompanying PowerPoint Presentation Packages, led weekly internal and client planning calls, met with internal stakeholders to identify efficiency gaps and streamline communication. • Created custom audience segments for utilization across multiple platforms and channels including paid search, social, display, mobile and programmatic. Ability to assess targeting requests and ensure delivery and performance based on campaign requirements and client KPIs. • Played a key role in development and implementation of audience extension network (ABX) - amplifying our offerings from publisher only to programmatic - leveraging our robust first party retailer data. • Tracked COGs, third party ad serving and data charges, and budget alignment per client defined period budget allocation. Developed daily tracker to monitor campaign delivery by channel and provided optimization recommendations. • Responsible for billing coordination: Ensured all divisions and channels fulfill budgets allocated by client by initiative. • Identified areas of opportunity for innovative creative concepts including cross brand amplification, full homepage and site takeovers, dedicated brand microsites and special coupon offers based on brand loyalty programs.

Jersey City, Nj, Us

San Francisco, Ca, Us

• Dedicated planner for up to four small business units, facilitating requests and managing 20-35 sellers, Campaign Analysts, and Client Strategists at a given time. • Created compelling proposals to client and agency RFPs. Owned pre-sales process from initial request to campaign launch (IO creation and contract completion, inventory availability verification and ad specifications, reviewing past performance metrics, aligning audience and campaign goals with client objectives and KPIs) • Key contributor to define and introduce an Order Management role, allowing the junior level planning team to move from a data entry and compliance group to a fully immersed, strategy focused organization.• Led onboarding and new product training for all Sales Planners and our India based support team. Played a key role during the transition and acquisition of a UK based retargeting company. • Assisted business units in finding new business and growing existing customers including agencies, Diamond, and Focus Key accounts. • Consistently exceeded quarterly goals based on performance and key project ownership.

San Francisco, Ca, Us

Us

• Provided planning and ad operations support for entire national sales team: prepared client meeting decks, media strategy plans, set-up and optimized campaigns in DFP, managed creative assets, post campaign wrap decks and billing.• Created robust RFP presentation packages including innovative creative ad concepts, widgets, takeovers, skins, and programmatic media buys.• Updated media kit on the company’s website and collaborated in creation of master templates for use by Sales Team.• Met all company bi-quarterly sales goals during my tenure.

Us

Los Angeles, Us

• Planned and executed a quarterly red-carpet production showcasing up-and-coming artists in Los Angeles with a team of 30 interns• Prepared and organized the Ethos exposition by working with participants in the fields of fashion, music and art• Created personalized fact sheets about individual artists and designers that were featured in various media including web, magazine print and program materials• Published and distributed press releases and networked with industry professionals to draw attendance to the event

Dana Point, Ca, Us

• Assisted in creation of corporate marketing plan designed to expand company portfolio• Established a marketing database for efficient storage and retrieval of contact information• Designed and produced informational mailers describing corporate merger for customer base

Bachelor Of Science, Advertising

Associate Of Arts (Aa), Applied Science

High School