Rachel L.

Rachel L. Email and Phone Number

Associate Digital Account Manager @ Capcom
San Francisco, CA, US
Rachel L.'s Location
San Francisco, California, United States, United States
Rachel L.'s Contact Details

Rachel L. work email

Rachel L. personal email

n/a
About Rachel L.

Marketing specialist with 8+ years of experience in partner marketing and driving account revenue across Retail and Entertainment for companies ranging from 15 - 19,000 employees with up to 10 figures in annual revenue. Top skills include:🤝 Developing and managing partnerships🎯 Driving revenue through strategic marketing campaigns 📈 Analyzing data and market trends for new opportunitiesMy expertise lies in the intersection of partner marketing and account management. Throughout my career, I've consistently delivered results by managing partner relationships and developing marketing strategies to drive awareness, increase engagement and generate revenue. I craft tailored solutions that align with each partner's unique goals and provide a consultative approach in optimizing sales and marketing initiatives. I'm skilled at building and managing relationships with both internal and external stakeholders. I've led several projects across global teams, saving the company time and costs by streamlining processes. Having worked in the high pressure world of live entertainment from a young age, I've learned to manage many things at once and improvise solutions quickly - the show must go on!

Rachel L.'s Current Company Details
Capcom

Capcom

View
Associate Digital Account Manager
San Francisco, CA, US
Website:
capcom.com
Employees:
1168
Rachel L. Work Experience Details
  • Capcom
    Associate Digital Account Manager
    Capcom
    San Francisco, Ca, Us
  • Humble Games
    Digital Sales & Partner Marketing Specialist, Commercial Strategy
    Humble Games Mar 2023 - Jul 2024
    Los Angeles, California, Us
    As a key member of the commercial team, I successfully drove 8 figures in annual promo revenue by executing digital sales strategies and optimizing marketing tactics to increase sales.I collaborated with Development, Brand, and both First and Third Party partners to refine the promotional strategy across 40+ products. By using consumer and market research, I worked with partners to enhance marketing support, increase product visibility, drive sales and exceed targets.KEY HIGHLIGHTS:➤ Planned and executed 200+ promotions with global partners including Valve, Microsoft, Sony and Nintendo, generating 8 figures in promo revenue and exceeding targets by 10%➤ Led partner marketing initiatives that increased promo revenue by 37% and drove a 6% increase in product page views➤ Launched 6 products across digital storefronts, ensuring product and asset delivery, price integrity and effective channel management
  • Ubisoft
    Global Account & Marketing Specialist, Digital Sales
    Ubisoft Apr 2021 - Oct 2022
    Saint-Mandé, Île-De-France, Fr
    I coordinated digital sales strategies between Account Management and Marketing, generating 9 figures in annual promo revenue for 3 global partners. Using market research and consumer insights, I optimized marketing and sales approaches to maximize revenue. I created performance reports and provided strategic insights to help improve sales, including recommending A/B tests and targeting strategies. Additionally, I collaborated across global teams to streamline processes and develop best publishing practices.KEY HIGHLIGHTS:➤ Planned and executed 100+ annual promotions across Microsoft, Sony, and Nintendo accounts, generating 9 figures in promo revenue and exceeding targets by up to 8%➤ Researched and recommended A/B tests that boosted sales by up to 5% through targeted offers and segmentation➤ Led cross-functional teams to implement best practices, driving a 71% increase in SEO visibility and a 63% reduction in product page development time
  • Sports Basement
    Partner Marketing Coordinator
    Sports Basement Mar 2016 - Apr 2021
    San Francisco, California, Us
    In this role, I managed a portfolio of key partners, driving 7-figure annual revenue and building brand equity through partner activations such as co-marketing, social media, email campaigns, and events.Working closely with senior leadership, I contributed to the creation of new programs and provided strategic recommendations for go-to-market strategies. Additionally, I mentored 2 team members in identifying key partnership and marketing opportunities.KEY HIGHLIGHTS:➤ Developed strategic partnerships with top brands like Patagonia, The North Face, and HOKA, driving growth and increasing brand visibility, driving up to 25% YoY revenue increase➤ Organized events with Olympians, professional climbers, and award-winning athletes, creating memorable brand experiences➤ Launched the Basementeers loyalty program and leveraged partner networks to grow membership to 700,000+ between 2015 and 2019
  • Sports Basement
    Assistant Partner Marketing Coordinator
    Sports Basement Jun 2014 - Mar 2016
    San Francisco, California, Us
    With a focus on partnership development, I identified and onboarded up to 30 partners annually. I generated 6 figures in annual incremental revenue by cultivating strong relationships with a portfolio of 30+ partners and using targeted digital and traditional marketing initiatives.My ability to develop compelling marketing copy and coordinate successful events has contributed to increased partner engagement and exceeded targets.
  • Sports Basement
    Event Marketing Assistant
    Sports Basement Sep 2012 - Jun 2014
    San Francisco, California, Us
  • Hushconcerts
    Marketing Specialist
    Hushconcerts Apr 2014 - Jan 2015
    San Francisco, Ca, Us
    As a marketing specialist, I executed comprehensive digital marketing campaigns that aligned with our brand strategy, increasing awareness and driving ticket sales 50+ events annually.Leveraging metrics and collaborating closely with promoters and brand ambassadors, I optimized our promotional strategy to increase sales and sell out events.For high-profile events, I led teams of up to 10 and coordinated logistics for up to 50 artists.KEY EVENTS:➤ Silent disco at music festivals➤ Silent disco for fitness and wellness➤ Silent conferences and meetings for any organization
  • Hushconcerts
    Marketing Assistant
    Hushconcerts May 2013 - Apr 2014
    San Francisco, Ca, Us

Rachel L. Skills

Event Planning Marketing Event Management Photography Photoshop Social Networking Microsoft Excel Marketing Strategy Comfortable Working Independently Advertising Promotions Comfortable With Crowds Street Teams Events Powerpoint Entertainment News Writing Creative Writing Music Concerts Festivals Html Css Javascript Jquery User Experience Front End Development Web Design Responsive Web Design

Rachel L. Education Details

  • San Francisco State University
    San Francisco State University
    Marketing
  • Skyline College
    Skyline College
    Journalism

Frequently Asked Questions about Rachel L.

What company does Rachel L. work for?

Rachel L. works for Capcom

What is Rachel L.'s role at the current company?

Rachel L.'s current role is Associate Digital Account Manager.

What is Rachel L.'s email address?

Rachel L.'s email address is ra****@****oft.com

What is Rachel L.'s direct phone number?

Rachel L.'s direct phone number is +141543*****

What schools did Rachel L. attend?

Rachel L. attended San Francisco State University, Skyline College.

What are some of Rachel L.'s interests?

Rachel L. has interest in Event Planning, Film And Digital Photography, Environment, Dancing, Festivals, Music, Live Events, Concerts, Arts And Culture.

What skills is Rachel L. known for?

Rachel L. has skills like Event Planning, Marketing, Event Management, Photography, Photoshop, Social Networking, Microsoft Excel, Marketing Strategy, Comfortable Working Independently, Advertising, Promotions, Comfortable With Crowds.

Who are Rachel L.'s colleagues?

Rachel L.'s colleagues are Dylan Marshall, Madara Uchiha, Fay Cen, Win Ko, John Romero Jr, 沢口 Kazuo), Levi Tai.

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