Led a team of marketing an creative professionals in the development and execution of promotional strategies to increase viewership and distribution of tvod/svod/EST/Linear TV services.Collaborate with internal teams, including programming, marketing, and research, to create integrated campaigns that drive tune-in and engagement.Build and manage relationships with key partners, including streaming platforms, creative agencies, cable providers, and digital media companies, to increase distribution and promote content.Utilize data and analytics to measure campaign performance and continually improve promotional efforts.

Develop and execute affiliate marketing strategies to increase brand awareness and drive sales in the Middle East and Africa region.Manage key client relationships, including providing strategic support and ensuring customer satisfaction.Conduct market research and analyze data to inform marketing efforts and make recommendations to senior management.Collaborate with cross-functional teams, including product, sales, and customer service, to ensure seamless delivery of services to customers.Plan and execute events and promotions to increase brand visibility and drive TVOD/SVOD sales.

Marketing & Promotions Manager, G.C.C. (2006 – present)Responsible for marketing and promotions (M&P) activities in line with the sales team in GCC countries excluding KSA, reporting to Head of International, EMI MENADeveloping GCC marketing plans for frontline physical and digital products across EMI, Warner, Disney and Independent labels with prime focus on UAE. Working within strict budgets related to sales targetsPresenting M&P ideas to support content deployment and develop sales in an emerging digital marketMaintaining relations with digital partners and content aggregators across the region to suggest and deploy appropriate content across various audio and video platforms and ensure its visibilityIdentifying appropriate products according to market demographics and scheduling product launches for international and local crossover artists (Arabic fusion)Establishing and developing relationships with multi-media to serve as content providers through “add value” campaigns. Responsible for generating media barter campaigns in excess of AED 250,000 each.Managing relationships with artist managers and advising them on regional trends and issues of compliance