Rachel Beine Email & Phone Number

Kohler, Wisconsin, Us

Kohler, Wisconsin, Us

Kohler, Wisconsin, Us

Kohler, Wisconsin, Us

• Lead marketing and media activities for Amazon, Lowes, and Wayfair, while maintaining direct relationships with eTailers, Account Managers, and third-party vendors. • Responsible for attaining, analyzing and sharing sales, impressions, and share of voice goals.• Work regularly with the Precision Marketing organization to test and learn new and existing marketing tactics to drive growth and unlock potential with key eTail partners. • Accountable for management of the eTail marketing budget. • Contribute to the eTail marketing playbook and create agile processes to support successful marketing strategies/tactics.

Kohler, Wisconsin, Us

• Led the strategy direction for a National Media Campaign in 2022.• Led a rebranding campaign for a key differentiated category establishing innovation leadership in the market through enriched content and channel strategies.• Led the kick off of a key pillar strategic direction campaign for Kohler brand. Partnered closely with the different business units at Kohler to ensure the content is relevant for the total brand.• Led the first Gift Giving campaign with seasonably relevant content. • Managed the consumer launch of the largest product launch in company history, through: content creation, channel engagement, and sales excitement.• Delivered elevated set designs that set brand standards moving forward.

Kohler, Wisconsin, Us

• Led the Moxie national media campaign.• Worked to garner feedback from our sales and design community to ensure content being created, was best in class and met the needs of the market.

Kohler, Wisconsin, Us

• Headed the Cast Iron Campaign.• Developed cross channel marketing strategies and program plans for the following categories: Bathing, Showering, Doors, and Kitchen Sinks. Strategies inclusive of, but not limited to: A+/Enhanced Page Content, Feature & Benefit videos, Literature Sell In tools, Material Sample Kits, Swag, Training Content, and Install Videos.• Managed the cross-channel team to develop and execute the annual Marketing Communication plan.• Selected by leadership to sit on the Sales Advisory Council leading the Communication strategy for 2019 and 2020.

Kohler, Wisconsin, Us

•Responsible for developing product assortments and merchandise strategies to increase market share of showrooms through merchandising, messaging, promotion development, and assisting in the creation of consumer and trade communication.•Partnered with multiple product managers to launch new products into the market to drive incremental display facings by displacing competition while optimizing the current Kohler bathroom assortment. •Provided consultation to key distributor partners to create a quarterly analysis that assisted in helping them understand display productivity and opportunities for display updates based on their POS.

Menomonee Falls, Wisconsin, Us

-Responsible for buying and planning omni assortments.-Develop strategies to launch new brands based on historical data, vendor input, and competitive analysis.-Lead assortment development for proprietary brands..-Execute strategic promotional plans in alignment with sales & margin targets.-Partner with 15 internal marketing teams to drive key product strategies.

Menomonee Falls, Wisconsin, Us

-Drove a complex, multi-category business made up of core & fashion product-Established strong partnerships with 40+ vendors that included daily communication regarding replenishment, logistical/packaging issues, new product initiatives, inventory, and sales.-Developed a holiday allocation strategy to improve end of season markdowns.-Managed the forecasting and creation process of replenishment PA’s by working with vendors and internal partners.-Collaborated with logistics and merchandise presentation to ensure accurate and timely delivery of merchandise for key programs and new store openings.-Partnered with product development to develop seasonal product strategies-Identified opportunities within localization clusters to drive incremental volume.

Menomonee Falls, Wisconsin, Us

-Developed and implemented allocation strategies to most effectively utilize receipts to support merchandise planning, advertising, and corporate initiatives-Recipient of Home Buying Office of the Year Award; exceeded plan and last year in all key metrics.-Assisted in the development of the fitness category for the active and wellness initiative through competitive analysis and vendor insight. -Managed the replenishment business by adjusting system settings and making recommendations to the team to maximize sales.-Partnered with vendor community to build optimal receipt flows; resulting in increased sales and improved turnover.-Executed a fixture productivity analysis for multiple categories to capitalize on new categories to reinvigorate the business.-Evaluated sku selling weekly and reacted to sales trends by determining strengths and opportunities within the assortment.

Whitewater, Wi, Us

• Supervised and trained seven student staff on daily tasks of the desk• Customer service representative to students, faculty, and community members by providing information of the campus and upcoming events• Promote and market Whitewater Area Chamber of Commerce events and activities.• Responsible for the daily reconciliation and recording of cash amounts

Milwaukee, Wi, Us