Digital Marketing Manager
Current- Support the Worldwide Digital Marketing organization and help drive leads, pipeline, and revenue for the entire Nuance portfolio. - Support the company's Global demand generation efforts - Work with Field Marketing Managers and other cross-functional teams to help create and execute high-impact, multi-touch campaigns that target decision-makers from new prospects to existing customers. -Execute campaigns and tactics using various web-based technologies, content management platforms, and analytics tools - Experience with online advertising tactics and platforms, including Google Adwords, display advertising and retargeting- Use web analytics tools to interpret data for actionable insights- Use Account-Based Marketing tactics and execution- Work with web platforms (Adobe Experience Manager, Google Optimize, and other CMS)- Support the development of new web pages, edits to existing pages, and testing those web changes for accuracy and consistency- HTML, CSS and web development and web standards- Strong analytical skills and data-driven thinking- Create and execute digital marketing campaigns for 10+ international company websites - Collaborate with cross-functional teams and coordination of projects concurrently